Equability

To build an inclusive world where every

one can wear what they want
Team 5
 Cleuton Nunes
Paralympic Wheelchair Rugby Player

“
Being able to not depending on someone
else to get dressed is a great feat,
z

mainly when most of us want to regain

independence of doing common stuff
without assistance.

”
 90%
have decided not to
buy an article of
clothing because it
would be difficult to
At least 50% ask someone
wear to help them wear the clothes
z

Pain Points:
- Laces for pants
- Hooks & Clasps
More than 50% avoid
- Buttons clothes that are hard to wear
- Zippers
Secondary Research
2017 study about apparel and 2018 study about self-
social participation barrier efficacy and apparel

1
Employment
1
Barrier to Workplace Participation
2
Embarrassment
2
3 Stigma lead to low self-efficacy
Romantic Relationships
Vision
Build an inclusive world where
everyone can wear what they want

Mission
Change clothes, so people don’t
have to

Value
Give people the ability to
conveniently modify clothes from
retail stores that suits their style
Our Solution

Modify the
01 challenging
features of clothes

Use existing
02 technology for
the modifications
 As you know…

1 in 7 have a disability

2 out of 6 aren’t wearing business clothes

 Functional Prototype
Magnetic Buttons Velcro “Button” up
Value Proposition

Customer Retail Partner

• Accessible • Low Risk
• Fashionable • Market Validation
• Affordable • Revenue
• Integrated • Branding
Customer Journey

Total cycle time:

7~ 10 days
Adaptive Clothing Market
Global adoptive clothing marketing market: $290 billion

Spending on clothing and

210 million Population of Brazil footwear in Brazil: $120
per year

20 million People with disabilities in Brazil Assumption: 25%

market share in the
adaptive clothing market

People with dexterity and Total addressable

4 million
mobility impairment in Brazil
market: $120 million
Competitive Environment
High End Existing
Solutions

Accessible
Options
Reasonable
Fashionable Price Low End
Variety

Social
Integration
Competitive Environment
High End Existing
Solutions

Accessible
Options
Reasonable
Fashionable Price Low End
Variety

Social
Integration
Timeline
Go-to-Market & Growth Strategy
Go to Market & Growth Strategy

Initial Set Up Local Partnership Cost Restructuring B2B with MNC (Globe)
Set up of Partner with family-
Expand and achieve Further expand the
warehouse and owned store and try
more economies of cooperation to the
machineries to get support from
scale rest of the world
Mara Gabrilli

2019 2020 2021 2022 2023 2024 2025

B2C through Word B2B with national brand B2B with MNC (Brazil)
of Mouth Cooperate with
Partner with companies such
Sponsor athletes as Olympikus, Renner, multinational companies
with Equability’s Riachuelo and Marisa Brazil sector
service
 Financial Model
USD in 100,000
900.0 Revenue Stream
B2C: fixed price USD 5
800.0
B2B: by % of the retail price/ USD 5 (whichever is
700.0
Total Revenue higher)

Total Expense Initial Investment

600.0
Net Earnings Invest USD 120K to sustain 1st year operation
500.0

400.0 Net Earnings

300.0 Start to have positive net earning in 2021

200.0
Expected Payback Period
100.0 2nd quarter of 2021 will payback and annual net e
arnings will reach USD 31M in the year 2024
-
Time
 1st Mover Advantage

Connect with the community

Rodrigo Reilly Karen
Campos Devine
Local Presence Lam

Equability Simon Grace Hilary

Change clothes, so people don’t have to Meierhöfer Park Pham
Appendix
Our Team Profile

Rodrigo Reilly Karen Lam

Campos Devine Logistics
Materials Systems management and
engineering engineering engineering

Simon Hilary Pham

Grace Park
Meierhöfer Chemical Information
Business & systems
engineering &
Engineering
Business management
 Adaptive Clothing
Clothes adapted for people who have difficulty dressing
independently or have sensory issues
• Physical disabilities (mobility, motor, dexterity impairments)
• Sensory issues (ADHD and autism)
• Market valued at $265 billion in 2017
 Lina Marinho
Member of Sao Paulo Samba School

“As a double amputee, I cannot use a wide variety of clothes,

so usually I always have to use gym clothes.

” Guilherme Costa
Paralympic Table Tennis Player

In my case I would say that the use of some clothes is almost impossible for me.
“
In order to make it more comfortable, most, if not all of my
zippers have rings to make them easier to open.

Verônica Hipólito
Paralympic Sprinter
”
“
Through my life I’ve experienced many difficulties when choosing and buying clothes.
The use of button-down shirts, jeans and similar clothing is quite unusual for me,
mainly because it is the most difficult clothing to put on and take off.
 Secondary Research
2017 study about apparel and 2018 study about self-
social participation barrier efficacy and apparel
Self Stigma Public Stigma
“Sometimes” or “Routinely”

Work Allows Extra

Societal Opportunities
Proportion reporting

Disability as
Work Clothing and the Barrier
Defines Me Self-Efficacy to Workplace
participation
Easiest to wear…

90% 56% 53%

Elastic bands Velcro Big Loop

Zippers
Website
Global Clothing Market

Equability Athletic Apparel

High End Brands Low End Brands Adaptive Brands
Brands

q
 Customer Decision Criteria

Fashionable + Variety + Reasonable Price + Accessible = Integration

High End
Brands x x x
Low End
Brands x x
Athletic
Brands x x
Existing
adaptive x
clothes

Tailoring x x

Equability x x x x x
 Business Decision Criteria

Quick Time to Expanded Revenue

Low Overhead Low Risk Added Brand Value
Market Streams

Do
Nothing x x
Invest
Internally x X
Partner
w/o x x x X
Equibility
Partner
w/ x x x x x
Equibility
 SWOT Analysis
Weaknesses
Strengths • Currently small product

S W
• Social integration of people range
with disabilities • Highly segmented market
• Entering market with huge • Sustainability
global potential
• Addressing well known
problem

•
Opportunities
Expand and scale
O T •

•
risk
Threats
High initial costs, high

Imitable business model,

simple technology
worldwide
• No direct competitors
• Increased product range
 Go-to-Market & Growth Strategy
$

Phase I Phase II Phase III

Revenue from B2B
Revenue from B2C

Phase I: Local validation

Phase II: Rapid local expansion/
Prepare for the global market
Phase III: Replicate internationally

Time
Financial Model Details (1)
Financial Model Details (2)
Financial Model Details (3)
Financial Model Details (4)
Financial Model Details (5)