BENCHMARKING MATRIX

MAIN ASPECTS OF COMPETITION MY PRODUCT COMPETITION

Big Fashion clothing products are used for all members of the family, to The products manufactured by the
cover one of the basic necessities in large sizes. For the manufacture of competition, have basic normal sizes,
the products, suppliers are selected to guarantee raw material and but it is not their forte to make large
supplies of high quality and hygiene. Textiles are designed with sizes, this study focuses on products
standard measures to those of the market looking for the convenience that will be manufactured in bulk, only
of the customers, and uniformity in the commercialization of the in large sizes, will be manufactured on
Product products, allows the families to acquire in a single place, the products orders.
are currently manufactured on demand, while it is achieved Establish
which are the products with greater demand in the market.

In the introductory period will be handled the same price for all lines. The competition handles high prices
The prebisto price is $ 80,000, which is based on the results of the between $ 100,000 and $ 200,000
survey, when people are asked to throw a gap between $ 60,000 and $ pesos, on the one hand because they
100,000 being the average a value of $ 80,000, which I consider as an wear clothes made from other
introductory price. materials and on the other hand
because they have their brand
Price positioned. However, clothing prices
are between $ 60,000 and $ 80,000
pesos, but its design does not have
large sizes like Big Fashion.

Customers who will receive the greatest sales effort will be the women The competition currently uses a sales
between 18 and 38 years old, of stratum 2, 3 4, to whom Big Fashion force team to boost their products,
Sales systems will deliver a garment with design, quality, comfortable and also will however the Big Big Custom strategy is
have a personalized and friendly attention . a day-to-day sales system.

The following means of payment will be used: Cash, Check, Pay, Bank n the case of competition and most of
Debit, Bill of Exchange, Confirming. the companies are similar: Cash, Check,
Pay, Bank Debit, Bill of Exchange,
Payment systems
Confirming.

It will communicate through direct marketing, so that the customer is In the case of competition, they
satisfied and thus can recommend to other potential clients to visit us. currently use V.I.P. For preferred
Advertising In addition, flyers will be used with discount bonuses that will be customers.
delivered at the entrances to major shopping centers in the city.

It will be present in different fairs throughout the country, but mainly in In the case of competition, the
Bogota - Corferias, which will serve as a showcase to show the public promotion strategy is similar, as these
Promotion the different gifts of Big Fashion. fairs are a driving force for different
brands.
It would have as main headquarters with offices in Bogota, but would The competition also has coverage
count on a great force of sales at national level. throughout the country.
Location