TECHNOLOGICAL UNIVERSITY OF ZINACANTEPEC.

T.S.U BUSINESS DEVELOPMENT AREA IN MARKETING

STUDENT:

ABRIL MICHEL MONTES ZARZA

ERIKA DANIELA REYES MARTINEZ

VANESA GONZALEZ REYES

GROUP: DN3B

SANTA MARIA DEL MONTE, ZINACANTEPEC, MEXICO.

 INTRODUCTION

United Friends is a company dedicated to the sale of clothing, in each section of this
work we describe each point with the aim that you get to know us better and know who
you are entrusting your taste for clothes to.
The present work seeks to describe and evaluate the effort and dedication that its
creators have had, here you will know us much more.
In United Friends, the creation of the company dedicated to the purchase and sale of
fashion clothing is proposed.
This Idea is born from the need observed in certain shopping centers or business
groups; Focusing on this market need in order to satisfy the needs of Society, for this
we will base ourselves on market knowledge in the world of fashion.
 UNITED FRIENDS

Company Description:
It is a company dedicated to selling clothing to meet the needs of customers, ensuring
that our products are of very good quality, including new trends in fashion, with a staff
trained to provide excellent service and commitment to the business.
Mission.
With it we want to reach more people as well as have better quality garments with
affordable prices to meet the needs of some people who do not have enough money.
Vision.
Make this project bigger and not only that our friends and family know us, but also that
we want to reach more states and, if possible, some other countries.
Objective.
Having a somewhat large company where we can sell all kinds of clothing for women,
men, children (5-10 years) and finally for babies. One of the questions that we are
asked the most is: How is the company constituted? Well, our company is constituted
by the following:
• One of us manages the money that we generate from the sale of each garment.
• Each member of the team contributes with second-hand clothes in good condition.
• All the members of the team spread out at the time of the sale to have an
organization.
• There is a list with the prices of each garment to have a good administration.
 VALUES
Passion. It drives us to bring our clients the latest in designs and colors, to achieve
distinction in each piece they wear.
Quality. We strive to get our clients clothing with the best materials, because it is the
way to achieve in them the distinction they seek.
Dedication. When it comes to serving our customers, we offer the comfort, attention and
advice that allows each customer to take the time necessary for their purchase decision.

MAIN ACTIVITIES OF THE COMPANY:

The activity carried out by this business is the sale of clothing and fashion accessories.
• PRESENTATION.
• MARKET ANALYSIS.
• MARKETING PLAN.
• PRODUCTION AND OPERATIONS.
• ORGANIZATION AND HUMAN RESOURCES.

OFFER AND DEMAND

The garments are made with biodegradable products, we have a great demand in all
products.
Blouse 250
Pants 300
Dresses 340
INTERNAL ANALYSIS OF THE COMPANY

HUMAN RESOURCES

The main functions of human resources is that it is in charge of recruiting new members
for the team, managing employees and thus being able to finish layoffs. The staff and all
employees of the company must:

• Manage your attendance and absences.

• Have a time clock control.
Those are the main ones, but they also have benefits that are:

• Have vacations when you ask for it.

• Extra bonuses for attendance.
• Performance evaluation
 STRATEGIES

1. Generate an e-commerce based on web pages, advertising on Facebook, Instagram,

etc.
2. Be constant in sales.
3. Strengthen and transform our weaknesses.
4. Have a good attitude.
5. Share situations of daily coexistence.

FINANCIAL RESOURCES
In order to have financial resources, what we did was sell second-hand clothes in a
market every Sunday in order to have income and invest in our product.
Income from second-hand
clothing vein
7 /07/22 800
14/07/22 1200
21/07/22 2000 Total financial resources
28/07/22 1800 5800
COSTS
Description Value/month
Bank service charges $20,833.33
Catalogs $7,500.00
Distribution $245,000.00
Company Name Sign $8,333 33
lease payments $130,000.00
Advertising $111,000.00
repairs and maintenance $60,000.00
Public services $120,000.00
office supplies $60,000.00
TOTAL $762,666.67

CHARACTERISTICS OF THE PRODUCT OR SERVICE

It is biodegradable clothing, which reduces the agglomeration of discarded clothing, this
company tries to be friendly to the environment. The clothing is resistant, it is made of
good quality fabric.
 BCG Matrix

Questionable
Star products. products.

Cow products. Dog products

 PORTER'S DIAMOND

Offer, convince of the

High cost or other type of usefulness of the article
barrier that prevents a that has been provided for
business from entering the sale and be able to
market. reconcile.

Acquire a competitive
advantage that gives it
superiority, that is,
favorable conditions for
the company compared
to its competitors.

Those who are likely to Replaced by another

purchase any of the good according to the
products or services you factors that influence
offer. the buyer's decision
(such as price).
SWOT
EXTERNAL ANALYSIS OF THE COMPANY
SUPPLIERS

CUSTOMERS
COMPETITORS
Our company has several competitors in the market since several companies produce similar products,
there are two times of competitors that are:

Direct competition:
They are those companies that have the same or similar products or services, the rivalry between this
type of competition is more notorious since, due to the equality of their products, consumers tend to
compare them.

Indirect competition:
They are those companies that produce a variety of products with the same utility for all, that is,
substitute products are developed, it will be up to the consumer to decide which one to use to meet their
needs.
MARKET
Our company has several sales locations, we have several distribution areas and we have a physical and digital market.
The variety of garments we create is very wide, with different prices and good quality.
 LEGAL REQUIREMENTS

CONSTITUTIVE ACT
In Toluca, State of Mexico on the 20th day of the month of February 2022.
Being 1:00 p.m., I, Mr. Raúl Esquivel, notary public, attest to the commercial company
contract, executed by the citizens Vanesa Reyes, Michel Montes, Daniela Reyes, all of
legal age, legally capable, of Mexican nationality and residing in Toluca, I hereby state
that they accept the agreements mentioned below.
First: Of their own volition and freely, the attendees happen to form a commercial
company of anonymous figure, which from this moment on the company will be called
"UNITED FRIENDS".
Second: The purpose of the company is the sale and distribution of clothing.
Third: The duration of this company will be 1 year from the date and signing of the deed.
Fourth: The legal domicile of the company will be located in Santa María del Monte "el
llano", UTZIN.
Fifth: In case of dissolution, regardless of the conditions and in accordance with current
regulations, the company will liquidate the profits obtained in equal parts between the
partners.
MACROECONOMIC SITUATION

The textile industry is the sector of the manufacturing industry dedicated to the
production of fibers (natural and synthetic), fabrics, yarns and other products related to
clothing and apparel. It usually covers the manufacture of clothing, garments and even
shoes, and its work is carried out in textile factories or maquilas.
The record international price increase in dollars and seasonality due to the launch of
the autumn-winter season are the main arguments that would explain the 10.9%
increase in clothing, according to a report by the Pro Tejer Foundation.
In the last six years, clothing has risen 519% and has been accompanying inflation, our
raw materials in one year rose 108% in dollars plus inflation here, clothing must have
risen 120% and not 60% as it did ”, explained the businessman.

QUALITATIVE RESEARCH
QUANTITATIVE INVESTIGATION

Vestidos cortos frecuencia Vestidos cortos

cortos 15
3_/4 13
3/4, Largos 1 15
Cortos, 3/4, 10
Largos 1 5
Largos 2 0
32 cortos 3_/4 3/4, Cortos, Largos
Largos 3/4,
Largos

Corte de vestido
Corte de vestido frecuencia
Bustier 12
15
Ceñido 3
10
Corte A 6 5
Otros 3 0
Princesa 8
32

color de vestido frecuencia color de vestido

Azul 8
Blanco 8
Dorado 6
Estampados 4
Negro 25 Azul Blanco Dorado
Verde 3 Estampados Negro Verde
54

Tipo de pantalon frecuencia

Tipo de pantalon
Pegados 16
20
Holgados 12
Acampanados 3 15
10
5
0
 31

Tipo de blusa frecuencia Tipo de blusa

Corset 3
Crop top 13 15
Polo 8
Tirantes 3 10
Esqueleto 3 5
Cruzada 1
0
31

Color de blusa
Color de blusa frecuencia
Azul 8
Blanco 8
Dorado 6 Azul Blanco Dorado Negro Verde
Negro 25
Verde 3
50

14 Que color prefieres

12
Que color 10
prefieres frecuencia 8
Azul fuerte 8 6
Azul claro 13 4
Negro 9 2
Otros colores 2 0
32 Azul Azul Negro Otros
fuerte claro colores

Te gustan las blusas

Te gustan las
blusas frecuencia
Si 25
No 3
Tal vez 4
32 Si No Tal vez
cuanto inviertes en ropa al
mes frecuencia
menos de $300 6 cuanto inviertes en ropa al
$1000 a $1500 4 mes
$300 a $500 14
$600 a $900 6
20
$1600 en adelante 1
31 0

te gustan las ofertas

te gustan las
ofertas frecuencia
si 49
no 0
49

si no

En que te basas al elegir una

En que te basas al elegir una prenda 50 prenda
Moda 5
Calidad de ropa 26
Establecimiento de 1
0
32

Que estilo de ropa utilizas con mayor frecuencia frecuencia Que estilo de ropa utilizas
clasico 12 con mayor frecuencia
otros 8
hipster 3
20
fashion 5
exotico 2
seductor 30 0

Recomendarias esta tienda a tus amigos frecuencia Recomendarias esta tienda a

Si 28 tus amigos
No 1
Tal vez 3
 32

GROUP SESSION
They are a tool that helps us receive important information, in particular it is used to
detect wishes and needs in terms of packaging, brand names or concept tests.
What piece of clothing do you wear the most?
Do you prefer your clothes in a plastic bag or a cloth bag?
What do you wear more, fall or spring clothes?
Do you use more nude or strong colors?
What do you think about the promotions?

DEEP INTERVIEW
Are you allergic to any type of fabric?
•not until now have I realized that
•yes to the fabric that is very tight

Is your skin sensitive?

• Yes, the sun's rays are there and sometimes on cloudy days.
• I have not realized that I can control my skin, it is very strong

Do you take good care of your skin?

•Some times before I used dermatology things to take care of her but with the passage
of time I stopped doing it.
•no lately I'm not thinking about that
Do you wear comfortable clothes?
•Yes, I do like it, I like to be comfortable, even if it is a bit comfortable to wear.
•yes, I think most people like comfortable clothes and being comfortable

Do you pay much attention to the quality of the fabric?

•if that is very important to me, the fabric is very important.
•of course I like to be comfortable and feel bette

MYSTERIOUS BUYER
• Were you greeted by vendors upon entering the establishment? I was greeted by the
vendors upon entering.
• Were you received with great kindness? They did welcome me kindly.
• How long did it take for them to attend to you? They didn't take long.
• Was the seller able to answer your questions about a product? Yes
• Were the vendors properly uniformed? Yes, they all wore a shirt of the same color,
which was what identified them
• Was the facility clean? If it was clean and well organized.
• What purchasing facilities were communicated to you? Cash.
• Did they tell you about any promotion? Yes, they have a 20% discount if you take a
garment of more than 100 pesos
• Did they tell you what to do in the case of returns? Yes, I only had a refund after three
days