Cabañez, Cyrelle Josuea P.

BSIT 222 TECHNOPRENEURSHIP

A. Name of Business
 YIESIR CLOTHING

B. Business Logo

C. Type of Business

The type of business that I’ve come up with is, sole proprietorship, Because I am the owner, I am the
only one who manages the clothing brand and there aren't many transactions or retailing. I'm the one
who takes care of the clothing brand needs, costs, products, and equipment.
 D. Mission & Vision

Mission
to make sure our customers have the most enjoyable shopping experience while in our local store to create
lasting relationships. As well as providing customers with high quality, modern and local clothing in hopes of
having the competitive advantage.

Vision
satisfying our customers with the quality and price of our clothing, along the unique customer service we
provide.

E. Description of the product and/or service

Bringing an innovative mindset and inspiring our customers to keep on grinding. Giving them a unique sense of

fashion with our product that value of quality and style. Coming from a different place no creed, gender or race,

remaining passionate, Trends that stem from grassroots level, preferring to be different not because it’s the in thing

to do, rather it’s just like that and it’s a choice. IF YOU CAN’T LIVE WITHOUT IT, YOU HAVE TO BUY IT.
F. SWOT and TOWS analysis

 SWOT analysis

 Strengths

Offer a high-quality shirt made by yours truly and a wide range of designs made by myself.

 Weaknesses

Poor inventory management and a high priced of clothes than other clothing lines.

 Opportunities

Growing made a design for clothing line, A high rate of internet users to market products online

and a wide range of advertisement opportunities from external billboards.

 Threats

Because the clothing brand are also available at discounters, there is a lot of competition. Other

international brand of clothing and price war.

 TOWS analysis

 SO

Collaborate with the other local clothing brand to promote the brand quality and

variety.

 ST

To reduce the intense competition, train employees to engage with potential

customers through social media.

Continue to cultivate a positive customer relationship. There was a strong customer

relationship.

 WO

Analyze your design in the groups of local clothing brand communities and offer it in

the shop.

 WT

Look for new design or request from the local clothing brand community what trends

they want.