Group Member:

Balaba, Elona Castro, Alecxis

Basa, John Marion Distajo, Renavel
Bernardo, Marc Daniel Ladignon, Nicole
Buco, James Patrick Llaga, Jeggy
Buco, Lorence

Executive Summary

HOTSY TOTSY is an online clothing store that offers trendy and high-quality shirts for
an affordable prize. The fabric materials used in the shirt is flexible for the consumer, ranging
from cotton to linen, embedded with up-to-date designs specifically made for adolescents with
low financial budget — making the brand stand out from other clothing stores.

It has a vision to satisfy our customers with the quality and price of our clothing and aim
to become an acknowledged basis of exceptional service as we pride ourselves upon bringing
outcomes that count in everything that we set out to; and a mission to provide excellent selling
services through our every effort in delivering individualized resolutions to all our clients’
clothing needs and to add value to our clients’ businesses.

The products of the store are available in XS to XXXL sizes with varying designs that are
updated every month. The fabric of the shirt can also be customized to the consumer’s
preference.

Services offered includes wide range of payment methods via cash-on-delivery (COD),
bank transfer (BDO), Paymaya, and GCash. Delivery services are also flexible from meet-ups
and/or pick-ups, to shipping via LBC.

The marketplace will solely revolve online ranging from advertisements, collaborations,
promos, and sales.
 The abovementioned descriptions of the product such as its quality, affordability, and
flexibility; wide-ranged services; and target marketplace are specifically made for the consumer,
making HOTSY TOTSY a great competitor among other brands.

Business Name
HOTSY TOTSY
Business Description
It is an online clothing store that offers trendy and high-quality shirts for an affordable
prize. The fabric materials used in the shirt is flexible for the consumer, ranging from cotton to
linen, embedded with up-to-date designs specifically made for adolescents with low financial
budget — making the brand stand out from other clothing stores. The quality, affordability, and
flexibility of the products made for the consumer makes it a great competitor among other
brands.
Overview
o Vision

To satisfy our customers with the quality and price of our clothing and aim to
become an acknowledged basis of exceptional service as we pride ourselves upon
bringing outcomes that count in everything that we set out to.

o Mission

To provide excellent selling services through our every effort in delivering

individualized resolutions to all our clients’ clothing needs and to add value to our
clients’ businesses.
 Short-term goal: To become known in town
 Mid-term goal: To produce other products such as bags, caps, etc.
 Long-term goal: To be able to ship products to other countries.

Products
 It is a clothing line labeled “Hotsy Totsy” which means “something was not good, but
now it’s great.” The list of products and its development comes as follows:
o List of Product

All the products are available in XS to XXL sizes. The customers can also choose
their preferred fabrics from cotton to linen.
 Japanese Retro Collection
 80s Retro Collection
 Neon 80s Retro Collection

o Development

Different varieties of fabric will be gathered to create different sizes of shirts;

designs will then be printed upon it after its production. Hired graphic designers will
release a new collection on the brand’s social media page every month for the customers
to anticipate. Posting product previews can increase the demands and sales of the
products.
Services
The store offers great services such as being accommodating and responsive to the
customer, delivering the items on time, and assuring that the package is in great condition before
delivery.
o Mode of Payment

The customer can pay their bill through cash-on-delivery (COD) method, bank
transfer (BDO), Paymaya, and GCash.
o Delivery Options

The customer can choose to receive their orders from meet-ups and/or pick-ups,
to shipping via LBC.
Strategies
Market Place
 The marketplace will solely revolve online. The products will be posted on the shop’s
Facebook page and Instagram account where the customers can see the items, extend their
inquiries, purchase the products, and send their feedbacks.
Promotions
Launching paid online advertisements and sharing of posts to timelines, stories, and
direct messages can greatly promo the product. Collaborations with well-known brands also the
popularity increases of the store. Promos and sales will also be posted in the shop’s social media
pages.
Production
There will be a partnership between the store, shirt manufacturer, and printing press to
produce great quality shirts and prints for the production of the clothes’ collections.