Group 8 : Marcus Musgrove, Ikennadivine Ofoegbu, Brayden Thomas, Ali Hamade

Project Name: Dignify LC1

Problem: Solution: Unique Value Unfair Advantage: Customer Segment:
1)Finding funds to make 1)Our products are Proposition: Our clothes offer a Our products are available for
the product. Creating sustainable and Our clothing is made unique copyrighted everyone. On day one we will sell
clothing needs equipment environmentally without the use of design. Our brand image clothes for all sexes and these
and money to be made friendly unethically sourced and style is different designs will be targeting
2) Finding sources for 2) Our products are materials and labour. than others. teenagers, young adults, adults,
materials. Creating fair offered at a more All our products are and everyone else. With the plan
trade clothing requires competitive prices that fair-trade and offered at to extend our business to kids
expensive materials and is our competitors a competitive price. clothing
often harder to source. 3) Our products are not Every dollar spent will
3) Advertising our tested on animals and plant a tree.
product. The big problem are made following
for clothing company workers protections and
startups is trying to get laws.
into the market saturated
by cheap clothing giants.

Existing Alternatives: Key metrics: Channels: Early Adopters:

There are many fair-trade Number of sales, Our product will be sold Early adopters will be people who
clothing companies in Popularity on social online on our website as care about what they wear as well
Canada alone. A quick media/internet, well as in brick and as celebrities. We will attract
google search leads to 10- Traffic to our website. mortar outlets early adopters by using social
15 different clothing media and internet ads.
companies.

Cost Structure: Revenue Stream:

Website costs: 5-20$ a month Sales: based on 1000 sales a month at an average sale of 50$ = 50,000
Distribution: 10000$ a month Investors: dependent on number of investors and willingness to spend money:
Advertising: 500-1000$/month 5000$/month
Materials and Manufacturing: dependent on number of sales
(2000-5000$/month)
Salaries: based on 4 employees. 16000$/month

Project Name: Dignify LC2

Group 8 : Marcus Musgrove, Ikennadivine Ofoegbu, Brayden Thomas, Ali Hamade
Problem:
1)Attracting customers to
our store.
2) finding funds to keep
producing clothing
3) Advertising our
product. The big problem
for clothing company
startups is trying to get
into the market saturated
by cheap clothing giants.
Existing Alternatives:
Few companies exist that
offer fair-trade clothing for
everyone. Most specialize
in one gender, luxury
clothing, or outerwear.
Cost Structure:
Website costs: 5-20$ a month
Distribution: 15000$ a month
Advertising: 1000-2000$/month
Materials and Manufacturing: dependent on number of sales
(8000-20000$/month)
Salaries: based on 8 employees. 32000$/month
Solution: Unique Value Unfair Advantage: Customer Segment:
1)Our products are Proposition: Our clothes offer a Our products are now available
sustainable and Our clothing is made unique copyrighted for everyone. Dignify offers a line
environmentally without the use of design. Our brand image of clothing for kids, teenagers,
friendly unethically sourced and style are different and adults. For every sex. Dignify
2) Dignify plants trees materials and labour. than others. now offers clothing for everyone
for every dollar spent All our products are
3) Our products are not fair-trade and offered at
tested on animals and a competitive price.
are made following Every dollar spent will
workers protections and plant a tree. We have
laws. managed to stay
relevant and grow after
being a company for a
month.
Key metrics: Channels: Early Adopters:
Number of sales, Our product will be sold The early adopters have stayed
Popularity on social online on our website as the same as we come out with
media/internet, well as in brick-and- new products. But as the
Traffic to our website, mortar outlets. We now company ages we see less early
Publicity. sell our product in other adopters.
outlets that will partner
with us.
Revenue Stream:
Sales: the company has attracted new customers after the first month and is
now earning upwards of 2000 sales a month at 50$ average = 100,000
Investors: the number of investors in our company has increased as we
generate more popularity 10000$/month