PETA IN ENTREPRENEURSHIP

ABM 12

Group Members:

Nitullano, Christine Cea

Valdez, Jasmin Joy

Pagayon, Christine Joy

Valerio, Mark

Pendijito, Leyte Victoria

Magadan, Dan

Llantos, JM

Buan, Kristela

Francisco, Jiliana

Pamplona, Dhen-dhen
PRODUCT PLAN

I. NAME OF THE PRODUCT

Ti-wa-la
- A word that represents and symbolizes confidence, power, and independence. We use
alibata designs for our product, not for an aesthetic look but to show that our product is
a Filipino Pride; the reason behind our brand name, which is Tiwala, is that the main
objective of our product is to give self-trust to people who would wear it hence giving
them confidence.

 Our brand promotes Filipino Culture.

 Our product name is unique by itself; it can describe itself independently;
additionally, it can be used to describe the quality and the goal of our product
which are;

Tiwala sa tibay
Tiwala sa kulay
Kami'y aagapay,
sa'yong paglalakbay

; which means that even though we are not physically with you, we are still there for you
whenever you wear our clothes and headwears you also wear the confidence of it.

II. OBJECTIVES

   Dress up or down, but always dress like yourself. Our clothing line, "TIWALA," aims to
boost our buyers' self-esteem and confidence through their clothing. Fashion is a form
of self-expression that helps us feel more empowered and connected with our inner
selves. We can feel more confident with our clothes if they match our personality,
identity, and mood. It plays an essential role in our self-identity and confidence, as well
as how others perceive us. Looking stylish and fashionable does indeed have a
significant impact on one's self-perception. It will not only affect your level of confidence
but also how others see you. Physical perspectives provide an opportunity to escape
stereotypes and misunderstandings. More than the clothes themselves, the essence of
what you wear impacts your personality and self-confidence. Our brand also promotes
Comfortably Trendy, which means not stepping away from your comfort zone. We
believe that to look good, you must feel good first which is our top priority. Accept your
flaws and wear what makes you feel strong and positive. Fashion can change people's
lives and improve our physical well-being. Wearing clothes that highlight your attributes
can make you feel better about yourself and increase your self-confidence. We are what
we wear, and we become what we wear.
 III. TARGET CUSTOMERS AND MARKET ANALYSIS

Who is the potential customer?

1.) All Ages
2.) All sexual preferences
3.) Any social status
4.) Any race
               
   Our target customers are all ages, teenagers, young adults, and all genders. In other
words, our target customer is everyone. Since our product's goal is to promote or build
trust and confidence, we don't have any preferences, and anyone can wear our product
without any discrimination. We all know that before a clothing line's product is released,
many people, including teenagers, are interested because they want to keep up with the
trend. Some customers don't impulsively buy a product just because it's trendy, but they
look forward to the design, texture, and fabric to know if it is comfortable to wear. Like
all ages, some of them buy because they want to try a new product and determine if it is
worth the hype or not.  Our product is suitable for everyone, no matter what your sexual
orientation is. We can also customize the design you want to put on your clothing so
that you feel comfortable. Our goal is to increase the self-esteem and confidence of our
customers and reduce their insecurities by wearing clothes made especially for them.

Where are they located?

- Anywhere
; Just like what is stated on who our potential customer is, they can be found anywhere.
How large is your target market?

- Our target market is Filipinos whose ages range from 15 years old and above. -
76,633,700 (in accordance with the 2020 population statistic.)

What are the needs and wants of your target market?

• Decent or Proper Clothing

The customer's needs are the proper clothing like proper design and good looking
because we all know that some of us like neat and beautiful clothes. In this people will
buy more because we have their needs.
• New Trends of Clothing Style

The customer's wants are the clothes that are trending the style because they are in line
with the trend; of course, they also want the clothes trends.
• Comfortable clothing

The customer's need is comfortable clothing because comfortable clothing is

accompanied by comfortable action.
• All sizes provided
The customer's needs are the clothing that has all sizes; because of this, we give them
a choice to choose, and through this, we respect them as a seller.

What criteria do they use in making their buying decision?

The criteria of customers in buying clothing are first to observe the fabric to see if it is
thick, cotton, etc. Second, customers also look at the stitching because they can see if
the stitching is durable. Third, the total workmanship will be looked at here if the clothes
to be bought are well made. The ultimate criteria of the customer who buys are the price
one looks at because it is observed whether the price is appropriate for the clothes to be
bought. Buying decision requires observation because here the customer will know the
quality of the clothes he is buying and know if a dress is nice and comfortable to wear.

IV. POSITIONING, VALUE PROPOSITION (BENEFITS)

A. Community

   We believe that clothes impact how others see you and how you see yourself. Our
comfortable, stylish, gender and environment-friendly ‘Tiwala’ shirts offer a friendship to
any individual who wants to upgrade their style. It will be their partner in boosting their
confidence and self-esteem. ‘Tiwala’ shirt’s priority is for people to have ‘Tiwala’ (Trust)
in themselves. By this, it will promote a more composed individual. Hence, providing a
better community. In what ways? Great style opens up doors that aren’t just stores. It
opens up confidence, then confidence resulting in more opportunities, (By, having the
courage within individuals in their line of work and communication to other people) Then
opportunities providing the community with a more productive and sociable
neighborhood.

V. FEATURES

Our clothing line chooses cotton for our fabric for various factors, one of which is that it
is an environment-friendly raw material. Cotton is produced by planting cotton plants
and being harvested every 160 days, and each plant may bear up to 100 bolls. With this
said, we could somehow balance the supply and demand of our product when it got
close to the other competitors. Another reason is that cotton is one of the comfortable
fabric textures there is. It is also sweat-absorbent, and based on our experiences, some
fabrics may cause allergies to sensitive skin, and we don't want that to happen to our
target market since our objective focuses on adding confidence to whoever wears our
product. 

Sizes: We decided to produce all sizes for our clothing line since we prioritize the main
objective of our product. We don't want them to feel like our clothes are too small or too
big for them, for we don't want them to feel like they are labeled as too skinny or too fat.
Both of those adjectives are negative when heard, and so that is what we want to
lessen. Choosing the most fitted size for them is a first step in welcoming their physical
features as normal and not a flaw. 

Color: In terms of color, we won't release tons of shades to choose from since we are
just starting, but instead, we will carefully choose the best dark and light shades that will
complement different types of skin tones. It is not new to us that in our country, skin
tone is a big deal of a topic every now and then that causes many insecurities to those
who are consistently being bullied for their color. Our clothing line wants to produce
clothes that would help them embrace themselves without needing and wanting to blend
in with the standard of beauty in our country to feel like they belong.

VI. SALES AND MARKETING STRATEGY

   We planned to have our physical store, which will be built in the area where there are
a lot of people passing through. It can be in a crowded place or just beside the highway.
By putting or building a physical store in that area, we could attract as many customers
or people as possible. We would put tarpaulins within the area to get the attention of
people passing through, and we would give people flyers to promote the product. We
will offer them a walk-in on our store, and as the customers enter, they will be guided or
assisted by our staff or salesperson. Our clothing shop will also be introduced to the
internet world. Most probably, it will be done on social media platforms. We will make an
advertisement to introduce and promote our clothing line. Moreover, we will hire certain
influencers that will be modeled and boost our product. In that way, our product will
reach many people who could buy or purchase the item we are offering. We will also
encourage people to become our reseller and will probably market our product. By
giving them such an opportunity, we will both earn a profit, and at the same time, we
have helped them have their source of income. Our possible customers could pay
through bank transfer or cash on delivery on our online platform, and the product or item
will be delivered to them using couriers. We are the ones to adjust and make things
easy and convenient for them.
VII. COMPETITIVE PRODUCTS

   We pick head accessories like turban, beanies, caps, and bonnet for our competitive
product to maintain fashionable and always on the trend with different styles and
designs. Here are some reasons why people need to wear headgears/head
accessories: 

1. Gain Confidence 

These are the accessories that significantly ooze one's confidence and bring some
charisma. Our headgears will give the customers a good fashion sense to our clothing,
making them stand out to others. 

2. Head Gears are Great Accessories

Some accessories might not suit everyone's style, but our head accessories will make
our customers look instantly more attractive and enhance their appearance. These are
a great way to take their style to a different level. 

3. Affirm Your Identity

Wearing the headgear is synonymous with self-affirmation. The hat that dresses you
reflects your principles, your attitude, your belonging.

4. Functionality 

Our headdress guarantees a well-protected head. Caps, hats, bonnets, turban, or

beanies: they are excellent protection against the extremes of the climate, including the
cold, the rain, the sun, the wind. Our products are suitable for all seasons and weather
conditions. In addition, they can help our buyers to conceal a terrible haircut or bad hair
days.

5. Improve Your Appearance

A simple head accessory in our customers' hair can give them a more attractive
appearance. They can also highlight the shape of their face depending on the headgear
that they choose. Everyone has physical features that they dislike on their body.
Wearing a hat will help make these unwanted features less noticeable, which will help
them gain confidence. Hats, caps, beanies, turbans, and bonnets can give your face
and appearance a new look. Those who think that they do not look good in these or are
not a regular hat person should try wearing different head accessories. You will be
surprised that you love the look and the comfortable feeling of wearing them.