OBJECTIVE: To increase IDEA: Story created CONTRIBUTION:

visibility and market around using

IMPACT: Increased
penetration by introducing Transforming body and market share and
environment friendly
new products and mind and promoting development of a loyal
material for relaxation
developing existing products environment friendliness customer base
and rejuvenation

CATEGORIES FACIAL BARS AND BODYWASH – Palmolive Essentials FRAGRANCES – Palmolive SKIN CARE – Palmolive OILS - Palmolive
TO ENTER Price Range: INR 250 – 300 Aura|Price: INR 500-1000 Serum | Price: INR 150
Palmolive Classic - for a regular work day | FRESHNESS Dermis
Contains details of
sub variants to be Palmolive Action - for a high activity day | GERM RESISTANT Palmolive Adam – for men Price: INR 300-400 for 10ml | Natural
introduced Palmolive Love – for a date or party | PLEASANT ODOUR Palmolive Beauty - for women Natural lotion and cream massage & relaxation

DIFFERENTIATION TARGET MARKET CHANGES TO PRODUCTION LONG TERM PROMOTION RAW MATERIAL
STRATEGY Urban Population in the middle Eg: using recycled plastic for bottles Setting up Palmolive spa and Promoting organic farming to
Natural | to high income category of the (Banyannation) | Inclusion of small massage parlors with nature as a procure pure raw material |
age group 25-60 years SKUs | Free samples provided in theme | Using recyclable material Miyawaki, etc.
Environment
earthen pots | Paper bags on purchase along-with Palmolive products
friendly | Premium

PARTNERSHIPS CAMPAIGN – How ColPal is using INFLUENCERS ONLINE COMMUNITY

MARKETING Tie up with 4-5 star hotels and nature friendly material for making Tie up with Instagram and YouTube and Instagram lessons
restaurants for toiletries | products | #palmtolive | Ad
AND GROWTH featuring Priyanka Chopra in a spa
Facebook influencers to on natural way of living and
LOYALTY PROGRAMS develop and promote the promoting conservation to
STRATEGIES de-stressing mind and cleansing brand and its usage develop a community of users
body using Palmolive

ONLINE OFFLINE OTHERS PREMIUMS

Hypermarkets
DISTRIBUTION Palmolive website Beauty stores, pharmacy
Departmental Stores Airport stores
CHANNELS E-commerce- Amazon, etc. Fashion stores like Forever 21, Hair Salons
Westside Direct Selling
 2018 Segment sales (in
Segments Palmolive to INR Million)
2019: Venture into Deodorants and fragrances, to tap venture in next 5 years
the fastest growing market in Premium beauty and Deodrants 694.8
Personal care segment 20041.6
Fragnances
2020: Venture into Skin care. This market segment will Skin Care 10098.6
boost the sales growth due to increasing affinity towards Segments Total 30835
health consciousness of the mass.
Premium beauty and personal 52900
2021: Product extension of Bath and Shower market care industry
segment. This segment also gives promising growth rate.
Industry forecasted growth 17%
rate (CAGR)
By 2023, if the above segments of premium and beauty
care market is tapped, the topline of Palmolive can grow Forecasted potential of 67604.13518
by 3-4x within a period of 5 years. The market has a Segments till 2023
potential of INR 67604 millions.

Milestones
• Premium beauty and personal care registered retail value growth of
17% with sales reaching INR52.9 billion in 2018
• Manufacturers launch “mini” variants to tap demand from young
aspirational consumers
• L’Oréal India leads the category with a value share of 12% in 2018
• Premium beauty and personal care is anticipated to register a 17%
current value CAGR (11% 2018 constant value CAGR) over the
forecast period to reach INR114.1 billion in 2023

• Premium beauty and personal care segment is forecasted to grow

at highest rate than the beauty and personal care segment and
other FMCG industries.
• In the premium beauty and personal care segment, deodorants is
set to grow at a faster rate.
• Other segments like cosmetics, fragrances, hair care, skin care are
forecasted to maintain the current growth rate.