ShARE – Startup Vertical

By Lenin Mahiya
New Partners
Name of Startup Reason Founder / CEO Email Adress Location LinkedIn/ Website

Akshayakalpa Offer organic milk & milk products. Creating sustainable farming Shashi Kumar ( Founder & shashi.kumar@akshayakalpa. Tiptur, Karnataka https://
systems to restore dignity to rural India CEO) org akshayakalpa.org/
Under The Mango Tree NPO working to empower & equip poor farmers across India with Vijaya Pastala vijaya@utmt.in Mumbai https://www.utmt.in/
beekeeping training, to improve rural livelihoods by building a
nationally recognized fair-trade brand of gourmet honey
Fasal Day to day short term weather forecast for farmers helping them to Ananda Verma &  averma@fasal.co, https://fasal.co/
make informed decisions Shailendra Tiwari 9113965800
Beco Providing sustainable & eco-friendly alternatives to single-use Aditya Ruia  aditya@letsbeco.com Mumbai https://letsbeco.com/
plastics and packaging
Phool Transform temples flower waste to charcoal-free incense, organic Ankit Agarwal  ankit@phool.co Kampur, Uttar https://phool.co/
and biodegradable packaging material preventing them from getting Pradesh
dumped into rivers
Khyaal digital solution for senior citizens designed and developed to Hemanshu Jain  hemanshu@khyaal.com Mumbai https://www.khyaal.com/
improve their quality of life
Arcatron Mobility building the next generation of devices to enhance lives of people Ganesh Sonawane g.sonawane@arcatron.in Pune https://arcatron.com/
with limited mobility and elderly care needs
Bunko Junko upcycling textile business, using pre-consumer excess as source Bhavini Parikh bhavini@wicci.in Mumbai http://
material for manufacturing exclusive designer pieces in clothing, www.bunkojunko.com/
accessories & linen
Zerund manufactures high-grade, lightweight earthquake & fire resistant David Gogoi david@zerund.com Guwahati, Assam https://
bricks which utilize 70 per cent waste material, including plastic and www.zerund.com/
fly ash
Gham Power Electrifying under-served rural areas of Nepal, which had Anjal Niraula  anjal@ghampower.com Nepal https://ghampower.com/
significantly lower electrification rates compared to urban area using
solar energy

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About us

We help clients change their paradigms: in addition to serving their shareholders, we help them shift to a model
putting service to society at its core.
We worked with CEOs and C-level executives of large caps to deliver these transformations, as well as with
senior members of governments and international organisations
.

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Our Team
We are a team of ShARE chapter of IIM Lucknowed led by experienced professionals with more than 15 years of experience in consulting, advisory and coaching.
ShARE currently operates from 4 offices in Paris, Bengaluru, Abidjan and Lomé. Our consulting and education teamwork hand in hand across the 4 countries.
ShARE is a company, but it is owned by a foundation to guarantee its societal impact.

Diverse & talented team of 15 students (CAs, engineers etc) with experience of working in multiple companies focusing on improving
your business.

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 Phool – Transforming temples flower waste to charcoal-free incense, organic and
biodegradable packaging material preventing them from getting dumped into rivers

Problem Statement

Supply Chain Issue Growth Strategy & Future Plan

The biggest challenge faced by Phool is
collecting the thousands of flower waste from
the rivers. It is calculated that more than 800
million metric tones per year of flowers are
thrown into the River Ganges. These flowers rot
and fill the water with their chemical
insecticides. Any delay in collecting flowers from
temples will them unusable for use. Improved
supply chain system required to increase scale
of production
As the flower recycling industries are growing slowly in
India, Phool is planning to expand its operations. The fact
that what Phool is doing in terms of recycling can be easily
duplicated by other competitors.
The company currently operates in four cities in Uttar
Pradesh and is looking to expand to other countries like
Bangladesh, and Nepal.

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 Solution –Supply Chain Management
Flower
Collection
Forecasting : Developing forecasting
model to optimize resources for flower
collection
Digitization : Connecting temples
with technology to send alert for flower
collection & bridging the gap
Workforce Utilization :
Increasing workforce productivity
Logistics
Turn Around Time : reducing
turn around by using IoT & real time
monitoring
Cost Optimization: reducing cost
of transportation by improving logistics
network
Processing
Productivity: Improving productivity
by using modern manufacturing practices
& scaling up production
Processing time: Decreasing
processing time by removing
bottleneck in value chain
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 Solution – Growth Strategy
New Market
Market : Identification of
new markets for entry & increase
revenue
Market Entry Strategy:
Developing market entry
strategy to achieve faster
growth
New Products Marketing Customers
New Product: new product Marketing Strategy: To New Customer:
development to increase revenue improve market share targeting new consumers
sources
& area to increase our
Distribution Channel: sales
Cost Optimization:
reducing cost of transportation Identification of new
by improving logistics network distribution channel to increase Increasing Order:
our presence Improving customer experience
to increase sale order
Promotional Strategy &
Brand Building:
Developing promotional
strategy to build a bigger well-
known brand
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Thank you
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