•Debamita Chowdhuri 2207009 •Dipti Gawand 2207013 •Mahua Mukherjee 2207015 Innovation- Rating- 2 Flexibility Emerging Market Condition Rating- 2 Value proposition creation via branding using Worn Wear Target emerging economies like India Program Introduction of low-cost products New product enhancement using 100% sustainable 100% Useful, versatile, long-lasting, repairable and recyclable materials like use of recycled and organic material products Drop-shipping enabling reduction of Greenhouse gas Incorporating new technologies and features that enhance emission performance and sustainability 100% of materials with water-repellent chemistries are Venture Capital Fund: Patagonia launched a venture capital fund PFC free called Tin Shed Ventures, which invests in startups that focus on Redyeing of clothes enabling increase in its lifecycle environmental and social innovation.
Worn Wear Program: Circular economy initiative for customers
Use of renewable energy - 600KW of solar panel Encouraging & helping suppliers implement sustainable practices Encourages free repairs instead of replacement to 86% of the products in the line are fair trade certified providing minimize waste and lower production rate workers with tangible benefits that improve their life Common Threads Initiative, encouraging customers to Footprint chronicles: Online platform for transparency to trace reduce consumption by reselling or donating their the origin of the product, manufacturing, and gaining customer’s Patagonia products through their website. trust. Water footprint reduction 66% of materials with water-repellent chemistries are PFC free Company donates 1% of its annual sales to the grassroots environmental organization through its “1% for Planet initiative “