Introduction (200w)

1.1 Background of the company’s green product - Eco Friendly Baby Lotion (60w)
1.2 Target Market & consumer (refers to week 5 lecture slide) (100w)
● Adults who are preparing to have or already have a baby, particularly environmental consciousness
groups are a prime audience for our product. A key message about the safety and purification of the
product should be provided.
● build a partnership with the maternity hospital and provide free lotion samples as a maternity gift.
● attract boarders in the Kindergarten by organising an awareness campaign to encourage word mouth
recommendation

1.3 Positioning Strategy - refers to week 5 lecture slide (100w)

1.4 Overview of 4P (60w)
The term "marketing mix '' is frequently used to refer to the components of the product, price, promotion, and
place (Chernev, 2018; Kucuk, 2017). These elements are critically fundamental for the development and
creation of marketing plans and marketing strategies by the Bunny & Tigers Eco friendly Lotion – especially for
developing and sustaining competitive advantage (Chernev, 2018; Stead & Hastings, 2018; Grewal & Levy,
2021).

Paragraph 2 (Pricing Strategy) refers to week 7 lecture slide (450w)

2.1 Definition of price strategy (50w)
2.2 Type of pricing strategy
2.2.1 Consumer value based pricing strategy (100w)
Adjust the pricing to reflect the target market's willingness to pay for high-quality,
environmentally friendly baby care, taking into account the perceived value of the eco-friendly
features and advantages.
Achieve a balance between profitability and social responsibility as eco-friendly ingredients and
green manufacturing process incur higher production cost, pricing with perceived value allows
firms to maintain profit.
2.2.2 Market Penetration Pricing (100w)
To obtain market share and penetrate into the market, start off with a cheaper price. Changes to
reflect the product's worth might be made as awareness and demand increase.
Lowering the initial price compared to those rivals would attract environmentally conscious
consumers with the competitive entry price. Capture the price sensitive buyer, encourage them to
switch to sustainable alternatives.
Increase the affordability leads to a broader consumer base. After acquire greater market share,
enjoy economies of scale, able to lower production cost, potentially reduce price in the future.
2.2.3 Pricing Adjustment Strategies (100w)
Provide Sample (Andrea, Marco S & Esther 2010)
2.2.4 Bundle pricing (100w)
Offer the eco-friendly baby lotion as part of a bundle with complementary products, encouraging
higher overall spending and increasing the perceived value of the individual items.
Paragraph 3 (Place Strategy) refers to week 8 lecture slide (450w)
3.1 Definition of Places Strategy - 50w
3.2 Type of Placing Strategy
3.2.1 Health and Wellness store - 120w
Health and wellness stores, as trusted outlets for products aligned with a sustainable lifestyle
able to attract consumers who actively seek products that align to ethical and sustainable
practices.
Differentiate in market. In an increasingly competitive retail landscape, differentiation is crucial
for attracting and retaining customers. offering a unique selling concept to the target market.
This differentiation attracts niche market of parents that prioritize natural and sustainable
product for their childs
3.2.2 Online Platform store- 120w
online presence through e-commerce platforms enables wider accessibility, catering to modern
consumers who prefer the convenience of online shopping
3.2.3 Baby Care clinic -120w
-creates a direct link between the product and professional healthcare recommendations.
-Positioning the lotion in healthcare environments builds credibility and receives the support of
reliable experts, encouraging parents to choose eco-friendly skincare products for their baby.
-As parents more knowledgeable and aware with the benefits of eco-friendly baby lotions, they
going to make informed decision strengthening their brand loyalty to Bunny and Tiger

Paragraph 4 (Promotion Strategy) refers to week 9 lecture slide (450w)

4.1 Definition of Promotion Strategy
4.2 Type of promotion
4.2.1 In-Store Promotions
4.2.2 Event sponsorship
4.2.3 Educational campaign
4.2.4 Collaboration with influencer, loyalty program

Paragraph 5 (Product Strategy) refers to week 6 lecture slide (450w)

5.1 Definition of Product strategy (50w)
good or service that is being marketed to the consumers (Groucutt & Hopkins, 2015)
5.2 Functionality- 130w
5.2.1 Moisturizing Properties > Long-lasting moisturizing effects
5.2.2 Compatibility with different skin types
a) Consideration for sensitive skin
b) Dermatologist-tested and approved
5..3 Quality - 130w
5.3.1 Explanation of potential hazards in traditional lotions
5.3.2 Elaborate Sustainable formulation and natural ingredients: cruelty-free and vegan ingredients.
 committed to cruelty-free practices and values animal welfare. Suitable for parents who
prioritize making ethical choices for their families, creating a strong emotional connection
between the brand and the consumer. Transparency installs consumer confidence.
5.4 Ethical and Social Considerations - 130w
5.4.1 . Eco-friendly packaging
a) Use of recyclable materials
Reduce demand for new raw material, lower energy consumption in production
process and minimized overall environmental footprint. Contribute to global
effort in environmental protection and address climate change
b) Minimalistic and sustainable design
Support the concept of circular economy, which minimises waste and maximises
the utilisation of resources. encourages the collection and recycling of materials
after use, reducing the amount of waste that ends up in landfills or oceans.
5.4.2 . Carbon footprint reduction
a) Sustainable sourcing of ingredients
b) Green manufacturing processes

Conclusion (200w)