THE KNOWLEDGE TRANSFER PROJECT ON

TAGAL FISH BEAUTIFICATION IN KG.

MARAKAU PHASE II

Elia Godoong a*, Ag Sufiyan Abd Hamid a, and Coswald Stephen Sipaut b

a
Centre for Sustainable Society Engagement, Universiti Malaysia Sabah, 88400 Kota Kinabalu, Sabah, Malaysia
b
Centre for Industrial Collaboration and Engagement, Universiti Malaysia Sabah, 88400 Kota Kinabalu, Malaysia
 Community engagement initiative amid climate change
crisis:

02 Digital Community
Transformation
Focus on Focused 01
Environment
Community (KT)

Social Economic

03 Transferring the
Expertise of Experts
to the Community
 Sustainability Pillars

Social pillar Economic pillar Environmental

1. Combat social This pillar is based on pillar
exclusion and companies’ ability to contribute The environmental pillar is
discrimination to economic development and founded on a commitment
2. Promote solidarity growth to protect the environment by
3. Contribute to the reducing risks and measuring
well-being of the environmental impacts of
stakeholders: companies' activities.
Influence of Ecosystems services on Land Use Decision

A strategic collaboration
program with The Knowledge
Transfer projects implemented
are the result of discussions
between Bombon Kg.
Marakau community and UMS
 Focused Community Way Forward
KNOWLEDGE SHARING
SUSTAINABLE COMMUNITY Focused community
Community wellbeing

ASSIMILATION OF KNOWLEDGE KNOWLEDGE TRANSFER

Innovative community DUPLICATE
Local and surrounding
communities

REPLICATE

IMPROVEMENT OF KNOWLEDGE
A competitive community CAPACITY BUILDING
Viable community

LOCAL CHAMPION
 Why are Basics Facilities Important?

• Apart from the presence of the unique features

that attract people to the destination, basic
facilities contribute to the overall travel
experience.

• A visitor center should be provided with at least

basic comfortable facilities.

• We aim not only a one time visit but to repeat their

visit. In addition to promote the attraction area to
others - This will ease the management task for
promotion.
The result: Popular area + many people come + community household income increases
 Implications???

Efficient knowledge transfer is a prerequisite for innovation and community

competitiveness to manage and create activities that can generate sustainable socio-
economics.

The project will lead to the increased popularity of the tagal fish and
increase number of tourists to visit the area and benefit from the
experience.
To ensure that the project has the desired impact, an
assessment of the existing facilities prior to the
implementation of the project should be conducted,
proper maintenance should be planned, and adequate
resources should be made available.
Generate Income through Conservation???

• The Tagal system is a system that has been practiced by

the community since generations as a tradition where No
Fishing Zone is established and will only be harvested
together by the community groups involved at times that
have been set and agreed upon among the members.
• This sustainable traditional practice indirectly practices
a system of protecting and conserve river resources and
environmental ecosystem health.
• The uniqueness of this practice received interest from
society and become one of the ecotourism attraction.
 IMPACT OF TAGAL FISH BEAUTIFICATION IN KG. MARAKAU
Destination elements and impact on the vacation or visit experience.
Tourist experience is also influenced by the infrastructure or physical facilities of a destination.

• Income Increase Collaboration/Network

Entrance Fee Local/National/International
Food/local food stall Stakeholders/Industries
Skills (arts) Funding/sponsor
Traditional music
Other activities

Knowledge Transfer

Recognition Job Opportunity

Government/Non-Government • Local Champion
Facilitator/Trainer • Entrepreneur
Funding/sponsor Unity • Etc
 A successful destination which achievement in attracting tourists
will rely on upon the quality of those crucial advantages that they
offer them:

Attractions Amenities Accessibility

• upgrading stairs/Steps to the river
• upgrading and beautifying the wall
So We do entrance with murals,
• upgrading walkway in front of the
Knowledge entrance,
• building a rest hut (Gazebo),
Transfer • upgrading public toilets.

This program is expected to impact the existing facilities in the area

 What make a Knowledge Transfer Project Success

Carrying out projects that are of

interest or requested by the
community. However, we can
introduce other ideas with facts and
evidence that can convince people.

It is impossible to implement a knowledge transfer project to the

Community if they are not interested in the transferred knowledge
THANK
YOU