Case Study 2

BUSINESS MODEL:
PRODUCTION 100 % PRODUCTION would be done in Indonesia.

Business Model
Divide Distribution in Indonesia & UAE in the ratio
DISTRIBUTION
60:40 respectively.

Revenue Model : Transactional Revenue Model---- Predicting on the

based of sales of our wipes.

PRICING

PREMIUM: $ 20

AFFORDABLE: $ 15
Total Addressable Market :
Asia Pacific:
The Asia Pacific wipes market is accounted to US$ 3,073.9 Mn in 2018 and is expected to grow at a CAGR of 13.8% during 2019-2030, to
account to US$ 13,961.1 Mn by 2030.

Asia Pacific (Major Demand Comes Major Players of Wet wipes in Asia
from)
China • Reckitt Benckiser Group Plc.,
Japan • Procter & Gamble,
India • The Clorox Company, Contac Inc.,
ASEAN countries

TARGET AREAS :
• Face Cleaning
• Baby Cleaning
• Car Cleaning 
• Wet Wipes

Source: https://www.futuremarketinsights.com/reports/wet-wipes-market
 Opportunities :

Consumers - More hygiene focused, environment friendly, more disposable incomes

Companies - involved into producing innovative product lines which can help reduce burden on the environment

Problems: Inconvenience in buying from offline stores, exposure to crowd in pandemic , less variety in
product range

Solutions provided: Online sale of wet wipes, Convenience of buying from home without visiting shops, variety in
product range on various offers and discounted prices
 Parameters
Free Trade Agreements(FTAs)
Ease of Doing Business (EDB)
Proximity to the
countries(Demography)
Tax Rate
Income Levels
Technology and Infrastructure
Legal Aspects
UAE Indonesia
Saudi Arabia , Kuwait, Bahrain, Qatar, Oman, Australia, ASEAN countries, China, New
Jordan, Egypt, Iraq etc.. Zealand etc.
16 73  
Gulf countries, Iran, Iraq, Central Asian ASEAN countries, Japan, China, Russia.
Countries. Can expand to Africa and Europe Can expand to Australia as well.
as well.
Corporate Income Tax is 9% Corporate Income Tax is 22%
Per capita income : 41,800 USD  Per capita income : 4,700 USD 
One of the most serious and robust Technology driven country with more of
infrastructure for global technological tech savvy man force and government
advances and innovation also promoting new Lands for the start-
ups.
Social and Cultural Challenges with the Government promoting Start ups and
ability of fund management missed in other Business Ideas.
positioning of products
Source: http://www.gbgindonesia.com
POSITIONING :
We will launch the product in two segments :

PREMIUM Niche segment and mainly distribution done from UAE.

PRODUCT
AFFORDABLE Cost Effective and distribution from Indonesia.

VALUE PROPOSITION:

 “Convenient and ease to use” - especially on the go

 Save time & provide easy and unique solutions.
 “Flushable” - Eco friendly
 “Seeing is Believing” Challenge : compare how various wipes break up in water.
 FSC Certified material: compostable and 98% natural.
Risks and Mitigations:

Competitors Low Cost Structure , Innovation & Technology.

Supply Chain
Seamless logistics integration.
Management

Low Penetration in
Investment in marketing & advertising domain.
Indonesia

Liability & Financial

Better cost structure, economies of scale.
Burden

Operational Issues Automation, Analytics for better planning & execution.

Legal Risks &

Metrics to ensure compliance at every stage.
Regulations