QUANG DUONG

TABLE OF
CONTENTS
History

Profile

Value proposition (product range)

Target driver

Analyse SWOT

Going global map

Analyse PESTEL in the US market

Innovation
 COMPANY HISTORY

Identity Key partnerships

First Vietnamese car brand to
expand into global markets as General Motors,
well as the first to expand into BMW, Intel,
producing EVs such as electric NVIDIA,T-mobile
cars and electric scooters. and Siemens,...

The beginning Events Key milestones

The company designed its
VinFast LLC was founded in 2017
models with the help of VinFAST received $1,2 billion in
by Vingroup. Established in 2017, it incentive package for US
Pininfarina, BMW and
is a member of the conglomerate manufacturing hub In North
Magna Steyr and
organization Vingroup, that was Carolina
participated in the 2018
founded by Phạm Nhật Vượng.
Paris Motor Show
Company valuation $60 billion

PROFILE
Our Philosophy
Boundless Together
Smart EV technology to transform driving and user experience

Our ultimate goal is giving opportunities for more people to

" switch to EVs by making EVs smarter and more accessible "

Our Mission Our Vision Our Core Value

To create a sustainable
future for everyone.
Aims to develop into a
Credibility - Integrity -
leading technology -
Creativity - Speed -
industry - services group
Quality - Humanity
in the region
 Eco-friendly:
focused on
Tech-forward:
sustainability
embracing the
changing mobility
landscape

TARGET
DRIVER
Tangible quality and
comfort

Pragmatic and
independent: Price and Value Savvy:
custom concepts seeking top
experience for
reasonable prices
 SWOT
Strengths Weaknesses
Stable human resources Not yet a global famous automobile brand in the market
Strong financial resources are backed by Vingroup Cost and warranty service not satisfied customers
Positive brand image The ability to market and sell Vinfast products is not an
High standard of compliance advantage
Quality management
Dense dealer network

Opportunities Threats
There is an opportunity to create products that are Brand hindrance
suitable for the masses by leveraging technology The automotive auxiliary industry in Vietnam is
from their partners. still limited
Receiving high support from Vietnamese users in Market expansion pressure
the context that domestic consumption is Foreign rivals
increasing strongly, especially in Southeast Asia
There is great potential to meet the psychology of
Vietnamese people who want to own a car when
the infrastructure is improved
 PESTEL
Political
The US Government’s new tax policy, which offers a
credit of up to $7,500 for people who purchase an EV,
makes EVs more attractive than traditional gas-
powered cars, creating tremendous opportunity for Economic
VinFast to increase sales. Total per capita disposable income in the U.S. in 2020
reached nearly $48,000, up from $44,914 in 2019 which is
equal to 6.7% growth. This growth enables consumers to
spend money on cars and EVs, which is an opportunity for
Social VinFast.
In the U.S., the increasing popularity of low-carbon
lifestyles significantly drives the growth of the EVs
market. Up to 30% of those who intend to purchase a
new car in the next 12 months are considering an EV,
showing the biggest shift in purchasing intentions and
motivations among American consumers
 PESTEL
Technological
With an Internet penetration rate of over 90%
population, the popularity of the Internet allows
consumers to collect more detailed information and
make better decisions regarding the product,
especially expensive ones like cars.
Legal
The U.S. has one of the world’s most robust
intellectual property protection systems. That is why
the U.S. receives far more foreign patent filings than
any other country in the world. It enables VinFast to
avoid problems related to copycats or imitation which
might have a negative impact on the brand image in
this country.
INNOVATION
Quality Product
Design for lifestyle
Technology for life
Luxurious exp
Safety
High Performance functionality

Inclusive Price
Attractive value proposition for cars
Exceptional sales policies
Offering opportunities for more
people to use EV

Excellent service
Digital services
Ecosystem
Attractive after-sales services
plan
CHANGE
MANAGEMENT
Business sustainability:

Artificial Intelligence implementation

Ecologic & RSE

 VinFAST's facility
& infrastructure
Area of Operation

Implementing AI in
Research &
Development

AI
IMPLEMENTATION Implementing AI in
self service charging
station

Implementing AI in
operation & supply
chain system
Current Problem

Battery recycling: Business

Expensive Strategic
Complex process
Result not optimized
Environmental

ECOLOGIC
Lithium & Cobalt responsibility
extraction:

&
Soil & Air pollution
Expensive

CSR
Resources depletion
Ethical responsibility

Economic
responsibility
Environmental responsibility
R&D battery development & recycling lithium-ion batteries
> R&D for the replacement current raw material with better alternative
> Establish cycling facilities (Direct recycle method) -> Reuse & Redistribution of recovered raw
material
> Elaborate global green plan for all of VINFAST facility

Ethical responsibility
While providing more job, we also aim to provide ethical training to employees
> Environmental ethical training
> Partnership growth globally regarding sustainability
> Participation in global agreement on environment sustainability
> Disposition of technology recycling collector within VINFAST facility

Economic responsibility
Contributing in development of electrical automotive global market without any waste
> Devising less wasteful systems (reduce land use & resourses, efficient supply chain system)
> Switching to renewable energy sources (wind & solar panel)
> Aim to make our production sustainable
> Installment more smart charging station (100% self monitoring station & self-service)
Development of innovative energy storage systems
(Change in Raw material Base)

Battery restructuring: A solid state battery can store more energy with less materials and
can decrease the carbon footprint of an EV battery by 24%.
> higher energy density than a Li-ion battery that uses liquid electrolyte solution
> It doesn't have a risk of explosion or fire, so there is no need to have components for safety,
thus saving more space.

Lithium ion alternatives:

Calcium ion, Magnesium ion, Sodium ion
> greener, less expensive, same level of efficiency, greatenergy density
! sodium ion has lower energy density than lithium-ion batteries

Cobalt alternative: Manganese based batteries

> higher energy density, greater stability, low cost
All-solid-state sodium-
ion battery is regarded
as the next generation
battery to replace the
current commercial
lithium-ion battery,
with the advantages of
abundant sodium
resources, low price
and high-level safety.
Marketing plan

Phase 1 (2023-2026)
Fundraising campagne (R1)
Research & Development for new battery model
Seek supplier for new type of raw materials
Collaborating & Manufacturing
Experimentation
Focus study ran on test products
Conduct product analysis

Phase 2 (2026-2028)
Marketing campagne
Fundraising campagne for mass production (R2)
Mass production

Phase 3 (2028)
Public product announcement
Product realease
THE
END