Capstone Project

E-commerce
fashion industry
and it’s Rise in
India
 Introduction

Major Players of industry

Content Market Size & external

enviornment
Marketing and sales strategies

Financial Aspects

Technology & Innovation

Recent Development

Case Study
 Introduction

Tremendous growth in recent years

One of the fastest-growing segments
of the Indian e-commerce market.
competition from traditional brick-and-
mortar stores
Major Players of industry

1 Myntra

2 Ajio

3
Tata cliq

4 Nykaa Fashion

5 Jabong
 Market Size & External Enviornment

The amount of users in the Fashion industry is

predicted to reach 528.70 million by 2027.
The user base is expected to be 25.5% in 2023, rising
to 35.7% by 2027.
External variables- Macro, Micro & Initiavtives
Marketing and sales strategies

Social Media Marketing

Personalization
Discounts and Promotions
Influencer Marketing
Fast Fashion
Sustainable Fashion
Customer Service
 FINANCIAL ASPECTS

Myntra-Focused on unit economics cost to make this

achievable
In the previous six months, the Net Promoter Score (NPS)
has increased by 30%.
Nykaa- Inventory Approch
the Indian clothing e-commerce sector is growing and
evolving, and businesses must remain adaptable
Technology & Innovation

Mobile Commerce
Artificial Intelligence
Augmented Reality and Virtual Reality
Big Data Analytics
Social Media
Logistics and Supply Chain Management
Sustainable and Ethical Fashion
RECENT DEVELOPMENTS

Consolidation and Partnerships

Sustainable and Ethical Fashion
Hyperlocal Delivery
Social Commerce
Virtual Try-On Technology
Subscription Services
Private Labels
Case Study

About - The case study about Ajio and the

dilemma is whether Digital technology
Helps grow Ajio as a brand.
Data- Secondary data (Articles, News)
Teaching Notes- Synopsis, Target learning
group and objectives.