Bengal Windsor Thermoplastics LTD.

(A Company of Bengal Group of Industries)

Prepared for

Afsana Akhtar

Assistant Professor
BRAC Business School

Prepared by

USHA BIN FARID: 21103039

ISTIAK KHAN: 21204240
SAHIL SADMAN: 22103034
ISHRAT ZAMAN AURIN: 22104063
KRISTEN LIDYA DEY: 22104160

Thursday, August 25, 2022

 Abstract
We are presenting our term paper on Bengal Windsor Thermoplastics Our term paper has 5
chapters. These 5 chapters are an introduction, Pestle analysis, Swot analysis, Human side of the
business, Marketing and E-commerce, Accounting Information, and Conclusion. We have
included the necessary sub-heading for each chapter. Each chapter has detailed information about
the company. We took our information from the official website of the Bengal group and various
kinds of research papers on Bengal Windsor Thermoplastics.
Table of Contents

Subject

Chapter 1: Introduction
1.1 Goal
1.2 Mission
1.3 Vision
1.4 They have 8 different business categories
1.5 Capabilities
1.6 Activities
1.7 Earned Acclamilation
1.8 Developments
1.9 History of Bengal Group of Industries

Chapter 2: PESTEL ANALYSIS

2.1 POLITICAL
2.2 ECONOMIC
2.3 SOCIOLOGICAL
2.4 TECHNOLOGICAL
2.5 ENVIRONMENTAL
2.6 LEGAL

Chapter 3: SWOT Analysis:

3.1 Strengths of Bengal Windsor Thermoplastics
3.2 Weaknesses of Bengal Windsor Thermoplastics
3.3 Threats of Bengal Windsor Thermoplastics
3.4 Opportunities of Bengal Windsor Thermoplastics
Chapter 4: Human side of the Business
4.1 Detail description of the product
4.2 Executive Committee of Bengal
4.3 Board of Directors
4.4 Training Program of Bengal Group
4.5 No. of workers

Chapter 5: Marketing and E-Commerce

5.1 Product
5.2 Product trait
5.3 Product Comment
5.4 Product Quality
5.5 Product Warranty
5.6 Marketing Mix
5.7 Company exposure toward Marketplace
5.8 Methodology followed in Marketing
5.9 Pricing
5.10 Promotion
5.11 E-commerce

Chapter 6: Accounting Information

6.1 Revenue and Operational Performances
6.2: Financial Result
6.3 Business Performance Chapter

Chapter 7: Conclusion
* Reference
Chapter 1:
Introduction:

Since its founding in 1969 by Md Morshed Alam, the Bengal Group of Industries has been under
the energetic and skillful leadership of vice chairman Md. Jashim Uddin. Bengal Group of
Industries is one of the conglomerates in Bangladesh. It includes Bengal Plastic, Bangladesh's
largest producer of plastic, which processes more than 3,000 metric tons of raw materials each
month. To satisfy the quality needs of our customers, a variety of incoming raw materials and
components are tested in the company's Quality Control (QC) lab. They have created a
contemporary tool room with the newest technology and highly trained specialists to maintain
continuous product quality throughout the production process in order to surpass the constantly
evolving tastes of foreign clients. Over the last five decades, the privately held industry which
currently employs over 32,000 highly qualified individuals across 28 units and the central office
has organically grown.
1.1 Goal: Is to be the best company in our industry and it is our policy to deliver total quality
goods and services to all of our customers.
1.2 Mission: The company's mission is to strive continuously to exceed customers’ expectations
for achieving unlimited excellence by providing greater value to the customers than the
competitors.
1.3 Vision: To be the best leading company in our industry and to deliver total quality goods and
services to all of our Customers.

1.4 They have 8 different business categories :

 Plastic, Rubber, and Melamine

 Building Materials
 Food Processing
 Textile and Apparels
 Media and Entertainment
 Infrastructure and Development
 Electronics, Power, and Energy
 Hospitality services

1.5 Capabilities:

 Own mold-making and maintenance facilities

 International standard QC laboratory
 Fully automated Technical capability (Robots)
1.6 Activities

 They are a family of 15000 members and 32000 employees

 Including DHL daily star award, they had 11 national export trophies and
superbrand awards.
 Take place in CSR Activity
 28 manufacturing units,8 industrial sectors and 26 SBUs
 Exporting more than 60 countries
 More than 8 partners
  To support the logistics, they have built more than 100,000 SFT (9,291 square
meters) of warehousing area
 Provide the facility of internship
 Train the employees and appoint as per demand

1.7 Earned Acclamilation

 Presidents Industrial Development 2019

 National Productivity and Quality Excellence Award 2019
 Green Factory Award 2020
 CIP Award of the year 2017
 National Export Trophies 2014
 DHL Daily Star Award 2008
1.8 Developments

The company has constructed more than 100,000 SQ FT (9,291 square meters) of warehouse
space to handle the logistics and deliver the goods quickly. The goal of all we do is to improve,
facilitate, and enhance the customer's quality of life. They are committed to advancing engineering
and sustainability initiatives via creative packaging. using cutting-edge refining and disinfection
technology to provide just the most profitable and safest created items. Bengal Plastics is the
industry's largest vertically integrated plastics firm, which enables us to increase quality, lessen
our impact on the environment, and give cost benefits to our clients. Because of the items' excellent
quality, reasonable cost, and first-rate service, customers prefer them. Bengal Plastics uses
Bangladesh's quickest, most automated, and most modern production lines to create its goods.
Automation and high-speed production efficiency gains are other significant components that
enable our clients to provide the greatest value. The business is devoted to product quality, not
simply talking about it. The company achieve this by running and maintaining cutting-edge
production facilities that are contemporary, effective, and certified with ISO 9001:2008 & ISO
14001:2004. The company have 30 product categories with more than 300 SKUs in the B2C
market, and 2 product categories with 40 SKUs in the B2B market. As part of its strategy to
conserve the environment and foster ideal circumstances for tourism and international business,
Bengal is continuing to invest in renewable energy. Bengal is making a contribution to the
hospitality sector by creating a global hotel network.

1.9 History of Bengal Group of Industries:

MD Morshed Alam started a small business in old Dhaka in 1969 after the Liberation war of
Bangladesh in 1971 he gave a huge effort and made the production and business a little wider. He
was the first to export goods made of plastic. Afterward, when he saw that the Garments products
are having demand in the market he began to produce garment accessories such as hangers. Foreign
currency was a major concern for them from the beginning. With creativity and technology, the
business keeps assisting the nation in exporting its way to prosperity. Md. Morshed Alam, the
founder, has higher goals to accomplish and contributions to the nation. Bengal and Bangladesh
underwent fast development and exponential growth for five decades in a row due to export
manufacturing.

Chapter 2:

PESTEL ANALYSIS:

A PESTEL analysis means the study of the external 6 key factors which are Political, Economic,
Sociological, Technological, Environmental and Legal. A pestel analysis is known as a tool that is
used to achieve a macro picture of an industry environment.
PESTEL ANALYSIS OF BENGAL GROUP:

2.1 Political: Political factors have always had an influence on a company. Bengal group believes
in the quality of products and in service. The company follows a proactive marketing strategy.

Some of the political factors that is followed by Bengal group are-

.Taxes

.Trade agreements and regulations

.Consumer protection

.Competition regulation

.Government stability

2.2 ECONOMIC: Bengal Group takes pride in developing the Bangladesh economy through
establishing diversified industries. The Group is recognized as one of the leading and fastest
growing industries in Bangladesh having a wide range of activities in the field of plastics,
adhesives, metal, paper & packaging, real estate, agro, food, bank & financial institutions, and
power & renewable energy. The Group employs more than 10,000 people in Bangladesh, all of
whom share an extraordinary commitment to excellence. It is one of the reputed, well-organized,
leading and largest business entities in Bangladesh.

2.3 SOCIOLOGICAL:

• Efficient Administration and supervision of the administration team whole Group.

• Group Pool Transport Operation for Head Office & close monitor for updating BRTA documents.

• Establishment of partnerships with other departments & providing all the common services
smoothly.

• Monitoring security safety management in a total group of companies.

• Overseeing Utility services & servicing dept. (Transport Workshop, Generators, AC & Electric
System).

• Controlling all supportive staff Office like Transport, mechanical, repair & maintenance. Ensure
smooth

• Communication through TNT, Mobile Phone. All types of Administration Logistic Support.

• Factory & Corporate Office Beautification up-keeping system monitor.

• Maintain liaison with civil administration, Law & Enforcement Departments.

• Coordinating with the related department to recruit efficient Office Assistant, Office Peon,
Messenger, Driver, Security Guard, etc & also monitoring Head Office Canteen Management.

• Chairman, Vice Chairman & Director house all types of logistic and administrative support.
• Providing total admin support to 18 concerns & 15000 people & ensuring functional excellence.

2.4 TECHNOLOGICAL: Bengal Group shows a high priority on branding, digital marketing,
and e-commerce. They always strive to create a positive image of their products in the minds of
their customers. Pick4less, the Bengal Group of Industries' e-commerce division, began operations
in 2018. Pick4less' daily activities and assigning duties and responsibilities required more technical
skills than soft skills. That is why it corresponded to some of what I had learned in my academic
courses. However, the experience I've gained has enhanced my profile, portfolio, and career path.
It concludes with my activities, contributions, and findings concerning the Bengal Group of
Industries' e-commerce division.

2.5 Environmental: Bengal group has been working for more than three decades in the field of
plastic. It is now the largest manufacturer and exporter of plastic products in Bangladesh. Bengal
group prides itself for being the only plastic industry in Bangladesh accredited with ISO9001
certifications, ISO14001 ENVIRONMENTAL certifications. They make products which are
environmentally friendly.

2.6 Legal: Bengal group acts with integrity, excellence, accountability. Their integrity allows them
to reach their business success. Bengal group employees more than 200 people in Bangladesh. The
company is well organized, leading and largest among all the other businesses in Bangladesh.
Every manager, director, employee follows the value of integrity.
Chapter 3
SWOT Analysis:
SWOT analysis means finding a company's strengths, weaknesses, opportunities, and threats. This
analysis can be split into two sections. Strengths and weaknesses depend on a company's internal
setting and condition. On the other hand, threats and opportunities are based on external factors.
Sort analysis enables a business to determine its current state and make decisions accordingly. We
can identify what steps to take to develop the business by evaluating Bengal Windsor
Thermoplastic’s strengths, weaknesses, opportunities, and threats.

3.1 Strengths of Bengal Windsor Thermoplastics:

1. Unique product: Bengal Windsor Thermoplastics ltd has a wide range of products. Because
of these varieties of products Bengal group can easily grab many customers.
2. Productive and expert employees and workers: To achieve the true potential of a company,
a have to have productive and expert workers. Bengal Windsor Thermoplastics is ensuring
that they are hiring the best workers to grow further.
3. Very well-known company to the general public: The reputation of a company is one of
the biggest assets of a company. The customers of Bengal Windsor Thermoplastics can
trust this company because of its several years of honest business in the country.
4. High-quality product: Bengal Windsor Thermoplastics ensures that they are providing
high-quality products to attract customers.
5. Satisfied customers: Because of good quality products and customer service the customers
have very little to complain about. So most of the users of Bengal Thermoplastic products
are satisfied.
6. Huge capital: If we look at the annual report of Bengal Windsor Thermoplastic’s financial
statement we can see that this company has a huge capital which is a big strong side of a
company.
7. Use of modern technology: By using modern technology Bengal Thermoplastics can
produce huge amounts of products to satisfy the customer's demands. And it can also ensure
good quality products.
 8. Good marketing strategy: A good marketing strategy is essential for a company's growth.
Bengal Windsor Thermoplastics is letting their customers know why they need Bengal
products in their daily life to make their life easier.
3.2 Weaknesses of Bengal Windsor Thermoplastics:
Just like every company, Bengal Windsor Thermoplastics has its weakness too. These weaknesses
are holding down the company to reach its full potential.
1. High production cost: Day by day everything’s price is increasing. Because of this, it's
getting hard for Bengal Thermoplastics company to lower the production cost.
2. Unethical employees: Many unethical employees can disrupt the natural growth of a
company and it can also have a bad effect on companies reputation which can be a huge
loss for a company. It's hard for any company to know if their employees are ethical before
employing them in the company.
3. Less-known in the international business market: Bengal Thermoplastics is very well
known in our country. But in the international market, the company is having difficulties
establishing its business.
4. Unable to reach every corner of the country: Bangladesh is a developing country. So it's
normal to have many rural areas inside our country. Bengal Thermoplastics is having
difficulties reaching those rural areas of the country to establish the business.

3.3 Threats of Bengal Windsor Thermoplastics:

1. Data security: Online business and online data saving are getting more popular day by day.
It's easy and convenient. But the downside of it is someone might hack the system and steal
valuable data from the company.
2. Good competitors: Bengal Thermoplastics has to be ahead of its competitors or else the
customers might choose to buy the products from other companies.
3. Unstable political situation: Unstable political situation can be very problematic for a
company. It's a very big threat for a company like Bengal Thermoplastics to do business in
this kind of unstable political situation.
4. Change in customer needs: More advanced our society is becoming, the customer's needs
are changing as well. It can be a big threat for the Bengal Thermoplastics if they can't cope
with these changes.
 5. Loadshedding: Insufficient electricity can happier the overall production of a company
which can be a big threat to the company's profit maximization.
3.4 Opportunities of Bengal Windsor Thermoplastics:
1. Lower cost of wages: By lowering the cost of labor Bengal group can maximize its profit.
2. Lower taxation on import: Bengal Thermoplastics has to import many raw materials every
year. If Bengal Thermoplastics can lower the cost of the taxation on imports it can be very
beneficial for the company.
3. Economic growth: Economic growth of our country can be very beneficial for Bengal
Thermoplastics because the general public will be willing to buy products at a higher price
as their lifestyle will develop.
4. Market trends: By following the market trends Bengal Thermoplastics can attract more
customers to enhance their profit and popularity.
5. Increase of product range: By increasing the range of products Bengal Thermoplastics can
fulfill the needs of the customers more than before.

CHAPTER 4
Human Side of the Business

4.1 Detail description of the product

introductory Commercial Structure

The introductory commercial structure BENGAL GROUP is as follows

Bengal group of company has a “Board of Directors” lead by a president. Chief Executive of
Bengal group is called “Managing Director” who's typically named by Bengal Group. Managing
Director is responsible for all feathers of significance and commercial performances of Bengal
Group each over the Bangladesh. He's liable to “The Board of Directors” of Bengal Group of
Company. This Board of Directors has administrative members and non-executive members.
Administrative members are Managing Director, Deputy Managing Director. Non-executives’
members are non-executive representatives from Bengal group, Investment Corporation of
Bangladesh (ICB), Ministry of Finance and Ministry of Religious Affairs.

Figure no-4.1 The Board of Directors of Bengal Group

4.2 Executive Committee of Bengal

Administrative commission is a veritably strong internal body in Bengal Group of Bangladesh,

which is called “Executive Committee” (EXCO). EXCO is the result of all the Departmental
Heads. It can take any decision related to the operation of the departments any time, and in any
situation but, latterly it's to be championed by the “Board of Directors”.

Figure no-4.2 The Executive Committee of BENGAL

4.3 Board of Directors

Bengal Group's Board of Directors is composed of world- class leaders with advanced
perspectives and solid experience. The charge of the Board is to diversify the businesses by
installing new diligence in order to produce further jobs and openings for the forthcoming
beginners.

4.4 Training Program of Bengal Group

Bengal Group of Industry one of the leading companies of Bangladesh has given numerous
openings and training to their workers and workers. They gave externship openings to the new
graduates from reputed Universities and these interns gather colorful of knowledge and chops
from the company which can be helpful for them in the future. numerous current workers also
get world class training to ameliorate their skill and knowledge in the commercial world. Bengal
is exhaustively conducting this program.
4.5 No. of workers
Bengal Group employs further than,000 people in Bangladesh, all of whom partake an
extraordinary commitment to excellence. It's one of the well-recognized, well- organized, leading
and largest business assiduities in Bangladesh having a large compass of conditioning in plastics,
bonds, essence, paper, real estate, agro, food, bank, insurance, and energy assiduity.

Our workers play a vital part in icing and gaining the success of the diurnal business
conditioning. Every hand, director and director throughout the association is anticipated to cleave
to our core values, customs of Integrity, Teamwork, Excellence and Responsibility. These values
are also the base on which we make the trust and integrity that will allow our businesses to
continue to succeed and reach the loftiest peak.

Bengal Group's commitment to acting with Integrity, Excellence, Teamwork and Responsibility
inspire us to be a good citizen and socially responsible in the communities in which we live.

Chapter: 5
Marketing and E-Commerce

5.1 Product

Project & Product Profile

Bengal Group has several product lines these are following-

Product Information
Brand Bengal Wares
Range Armless Chair, Arm Chair, Baby Chair, Stool & Table
Quality Export Grade
Supplementary Material Handling Crate
Usages Indoor and Outdoor
Color Wide variety
Design Aesthetic and Classic

5.2 Product trait

* lower pressure on trees, therefore, saves the terrain.

* No destruction is generated therefore no pollution.
* Broken accoutrements are recyclable.
* seductive colors match with the decoration of the home.
* Bond for 3 times against breakage

5.3 Product Comment

o It gives you value for plutocrat as it's cheap
o Lifetime is 5 times – no pressure
o Lightweight – enjoy the inflexibility to move and carry
o conservation free – save plutocrat
o seductive color – add prestige
o Save tree – live green
o Enjoy all benefit – Buy Bengal Wares

5.4 Product Quality

* Company will insure harmonious quality of product respectable and feedback of guests
* Company will emphasize on producing error free and beautiful products for its guests.
* Company will insure acceptable quality testing before launching it to the request.
New Product
* The company will produce new product to meet consumers need
* Company will produce new products to snare attention of the request.
* Idea of new products has to come from deals platoon, guests and service providers.
Bond
5.5 Warranty
Three times of bond should be given from the time the product is sold. First time of relief should
be provided. Remaining two times will be buying back bond.

5.6 Marketing Mix

We can divide much of what marketing people do into four factors, called the four Ps to make
them easy to flash back. These are-1) Product 2) Price 3) elevations 4) Place

5.7 Company exposure towards Marketplace

The company follows colorful way towards marketing. Bengal keep consideration of product,
price, elevations and social marketing toward the request place and marketing.

5.8 Methodology followed in Marketing

1) Target the asked client
2) position
3) Buying Capability of the client
4) Preference and loves of client
5) Price range of the products
5.9 Pricing
The pricing of Bengal Company is well balanced and well-conditioned maintained. The
company keep an affordable price of the product considering the cost of product, other factors
like internal and external matter. The price is considered among the buyer’s approach and shot
approach.

5.10 Promotion
The company follows both trade and consumer elevations considering the side of the business
environment. The Company follows the following way in case of elevations

1) particular Selling
2) Direct trade
3) announcement
4) Deals Promotion
5) Advertising
 5.11 E-Commerce (Pick4less):

Pick4less is the only website and e-commerce platform where the products of Bengal Group are
sold. Buyers can easily buy products from these websites. Again the payment method is easy and
comfortable for all buyers. They regularly check the stock status and update the website.

Otherwebsiteserce website like Daraz,Ajkerdeal,Chardike.com etc. sells the products of Bengal

especially plastic and food products.

Chapter 6:
Accounting Information (Bengal Windsor Thermoplastics Ltd.):
Finally, if we look at the financial result of Bengal Windsor Thermoplastics Limited (A company
of Bengal Group of Industries) from 2015 to 2021 the company's gross sales, operational
performances, and financial results are very stable from their Annual report which is given
below.
Financial Year Revenue Cost of Goods Sold Gross Profit Net Profit
2014-2015 942,019 612,030 329,989 199,166
2015-2016 923,749 598,453 325,296 211,694
2016-2017 904,792 646,810 257, 982 153,521
2017-2018 887,740 662,196 225,544 140,383
2018-2019 805,948 ------ 189,474 96,714
2019-2020 497,461 410,977 86,483 10,922
2020-2021 702,722 543,263 159,459 45,746

(Revenue and Operational Performance) –6.1

Particulars 30 June 30 June 30 June 30 June 2018 30 June 30 June
2015 2016 2017 2020 2021
Opening Balance 814,426,000 928,786,000 651,903,653 722,265,006 816,921,942 782,106,342
Net Profit After Tax 175,387,000 74,265,000 153,521,353 140,382,962 10,922,400 45,746,510
Dividend Pay 61,027,000 75,600,000 83,160,000 83,160,000 45,738,000 10,695,866
Retained Earnings 928,786,00 927,451,000 722,265,006 779,487,968 782,106,342 817,156,986

(Financial Result)-6.2
6.3: Business Performance: The margin of gross sales from 2015 to 2019 is approximately
around (8, 00,000-9, 50,019) taka. The cost of good sales is around (6, 00,000-6, 50,000) taka.
The gross profit till 2018 is around (2, 20,000 – 3, 30,000) taka, and the net profit is around
(95,000-2, 15,000) taka till 2019. Although in 2019-2020 revenue, the cost of goods sold, gross
profit, and net profit are quite low from the company standards due to the pandemic outbreak.
But in the year 2021, the company’s gross gross profit was around 1,59,459,171.000 taka, the
operating profit was 62,402,500,00 and the net profit was around 45,746,510 which even in the
time of pandemic is quite high, if we are to look at the current financial position of Bengal
Windsor Thermoplastics Limited in (2020-2021) it is as followed
ASSET’S: 30-JUNE-21 30-JUNE-22
NON CURRENT ASSET 754,715,947 785,021,630
CURRENT ASSET 1,753,120,227 1,661,573,109
TOTAL ASSET 2,507,836,174 2,446,594,793

EQUITY AND LIABILITIES

TOTAL EQUITY 2,274,744,966 2,230,990,182)
(TOTAL NON CURRENT LIABILITES 38,723,706 34,720,374
TOTAL CURRENT LIABILITIES 194,367,562 180,884,183
TOTAL EQUITY AND LIABILITIES 2,507,836,174 2,446,594,739

Now, as we conclude in the times of covid-19 our life has been shut down completely even then
Bengal Windsor Limited is giving out their utmost effort in the economy of our country as they
play a great role in our garment sector. They are planning to increase their hangers and
accessories throughout the world’s largest retailers such as Walmart, K-Mart, J.C Penny,
Auchan, H&M, etc. in the USA, CANADA as well as the whole of Europe. Furthermore, in
recent times in the newspaper Daily Star, Bengal Plastics Ltd said they want to increase
production in an effort to boost their exporting ability and skill. The company also said that
within the next two years, they will spend around Taka 50 crore to increase the capacity of their
Savar factory, According to Md. Jashim Uddin, vice chairman of Bengal Group of Industry plans
to add around 500 new jobs, increasing the annual exports which are $42 million to an extra $20
million. To move forward for the betterment of their company.

Chapter 7
Conclusion: Bengal Group is one of the leading companies in Bangladesh serving the people of
the country through their products such as Food and beverage, and household. They believe in
the quality of products and the satisfaction of their customers. Because of this, we decided to
choose Bengal Group of Industries as our preferred company for this paper. Bengal Windsor
Thermoplastics Ltd follows an impactful marketing and management strategy. They recognize
the customer need and the market demand and because of this, they are one of the leading
company of our country.
Reference:

Annual Report 2016(Bengal Windsor Thermoplastic Limited)

https://bengalgroup.com/windsor/docs/annual-report/2016.pdf

Annual Report 2018(Bengal Windsor Thermoplastic Limited)

https://bengalgroup.com/windsor/docs/annual-report/2018.pdf

Annual Report 2021(Bengal Windsor Thermoplastic Limited)

https://bengalgroup.com/windsor/docs/annual-report/2016.pdf

Bengal Group of Industries

https://www.bengalgroup.com/

Story of Bengal Group of Industries (BGI), Bengal Group of Industries

https://youtu.be/bvuwW4OvXlE

Bengal Group
https://craft.co/bengal-group