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    DESIREE VICENTE
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    This document discusses changes to marketing in the digital age. It summarizes that products are now defined by customer journeys and experiences rather than just features. Placement focuses on intercepting customers everywhere rather than just interruptions. Promotion emphasizes inspiring brand experiences and soft selling through evangelism instead of hard selling features.

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    Marketing c

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    This document discusses changes to marketing in the digital age. It summarizes that products are now defined by customer journeys and experiences rather than just features. Placement focuses on intercepting customers everywhere rather than just interruptions. Promotion emphasizes inspiring brand experiences and soft selling through evangelism instead of hard selling features.

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    © All Rights Reserved
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    5 views19 pages

    Marketing C

    Uploaded by

    DESIREE VICENTE
    This document discusses changes to marketing in the digital age. It summarizes that products are now defined by customer journeys and experiences rather than just features. Placement focuses on intercepting customers everywhere rather than just interruptions. Promotion emphasizes inspiring brand experiences and soft selling through evangelism instead of hard selling features.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    MARKETING

    A Big Thank You to DTI-NV KMME Program – a special source of


    a lot of my lecture documents
    The Marketing Mix in the Digital Age

    What
    Why
    How
    PRODUCT
    Before
    - Features &
    Benefits
    Now
    - Customer

    Journey &
    Experience
    PLACE
    Before
    - Interrupt
    - Most receptive

    Now
    - Intercept
    - Turf & Terms
    Everyplace
    4 Ps 4Es

    Product Experience

    Price Exchange

    Place Everyplace

    Promotions Evangelism
    Population:

    3.5 Million– Cagayan Valley


    (PSA Aug 2015)

    106 Million – Philippines (World Meters)


    4.5 Billion – Asia (World Meters)

    7.6 Billion – Global (World Meters)


    PH internet users (We AreSocial 2019):
    76 Million
    (71.69% penetration rate)

    FB Users : 67 M (#1)
    Time Spent on Internet:
    10.2 Hours
    (1st globally)
    76M
    PINOYS
    ARE ONLINE
    NEW
    GENERATION
    OF FILIPINO
    NETIZENS IS
    MOBILE
    FIRST
    PRICE
    Before
    - Cost

    Now
    - Value of things
    Exchange
    PROMOTION
    Before
    - Features &
    Benefits
    - Hard Selling - Kulitan
    Now
    - Mission and
    inspiring Brand
    experience
    Evangelism - Soft Selling

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