Company: Honestbee

I. Business Overview

A. Company Background

Honestbee is an online service that caters food delivery and groceries.

They purchase from supermarkets, restaurants and specialty stores for its
customers. The startup founders first founded the company last December 2014
and launched it the next year around July in Singapore. These founders are
Isaac Tay, Joel Sng, and Jonathan Low. The headquarters is located in
Singapore. However, they are also based in 16 Cities. The company operates in
8 Asian countries. They are in Singapore, Hong Kong, Taipei Taiwan, Tokyo
Japan, Kuala Lumpur Malaysia, Manila Philippines, Jakarta Indonesia, and in
Bangkok Thailand. Honestbee has 10,900 partners, 20,000 Bees and 90,000
products.

B. Vision and Mission

Vision
To make life moments better for all through food, people, and technology.

Mission
To make great food experiences accessible to everyone.

C. Strategy

D. Objectives (to be edited)

- “provide the masses who can’t work fixed hours with sustainable income
opportunities.”
- Sustain household needs

E. SWOT Analysis

Strengths
● Flexible -
● Convenience -
● Transparency in pricing -
● Pricing Strategy -
● Technology -
● Faster, cheaper and faster procurement -
 Weaknesses
● Delivery staff lack of awareness in quality assurance
● Marketing Strategy
● Availability
● Social, Cultural, and Demographic Trends
● Internet barriers
Opportunities
● Cover new territories
● App development
● Quality enhancement/assurance

Threats
● Market Competition
● Staff turnover
● Government regulations
● Tax rate inflation

II. Marketing

A. Product
B. Place
C. Promotion
D. People
E. Positioning

III. Issues and Concerns

-

IV. Recommendation
- Eco-Friendly Packaging
- Application Development through Fixing of Bugs
- Expand Target Market
- Add More Payment Methods e.g. GCash, Paymaya, etc
- Personalised Design on App to make food more appealing to customers