HIDERY

STI College Caloocan

(63) + 9518469609
BSIT | BT107

Agustin, Raven Justine

Alfaro, Raven
Comedia, Christian D.

TABLE OF CONTENTS
I. EXECUTIVE SUMMAR
II. MARKETING ANALYSIS
A. Target Market
B. Demand Analysis
 C. Supply Analysis
D. Competitive Analysis
1. Selling Price

2. Distribution and Cost Transportation

3. Channel of Product Distribution

III. COMPANY DESCRIPTION

IV. MARKETING AND SALE STRATEGY
A. Distribution Strategy
B. Pricing Strategy
C. Promotion and Advertisement
D. Related Budget

V. PRODUCT AND SERVICES

A. Physical Description
B. Use and Appeal
C. Stage of Development

VI. OPERATION OF THE BUSINESS

A. Location
B. Facilities
C. Technologies
D. Partnerships
E. Production Process
VII. MANAGEMENT AND OWNERSHIPS

- Shareholders

- Key executives
- Organizational Chart
VIII. FINANCIAL DATA SEGMENT
- Growing Market Demand
- Scalable Business
- Revenue Streams and Diversification
- Operational Efficiency and Cost Control
- Proven Financial Projection
- Transparent Reporting and Communication
- Income Statement Projection
I. EXECUTIVE SUMMARY
Our company has strategically found our main target demographic, focusing on students and
adults aged 15 to 30, encompassing both males and females existing in or near Makati City. This
age group is not only tech-savvy but also likely to appreciate the functionality and innovation
embedded in our high-tech diary. Given their age and location, they are more likely to
comprehend and fully utilize the features our product offers. Understanding the financial
capabilities of our target market, we have set a reasonable price of Php 4,099, striking a balance
between affordability and the inherent value of our high-tech diary.
The pricing strategy, which includes a 25% discount for first-time buyers, further sweetens the
deal, making our product even more accessible. This pricing approach not only attracts potential
customers but also encourages brand loyalty through a favorable introductory offer.
Turning our attention to production, our dedicated workforce, consisting of nine skilled
individuals, can manufacture an impressive 35 units of diaries per week. The cost breakdown
includes wages for the workers, amounting to 5,130 pesos per day, and the expenses for
materials such as the biometric fingerprint scanner, leather-type cover, metal binder clip, metal
screw, white paper, and Type C cable, totaling 3,830 pesos per diary.
With a meticulous financial overview, the total cost of production stands at 19,150 pesos per day.
The CEO's capital investment, totaling 19,150 pesos for five units, reflects a solid commitment
to the venture. The promising aspect lies in the return on investment, amounting to 88,405 pesos.
This robust financial outlook indicates the potential for sustained growth and success in the
coming years.
The cohesive and dedicated team comprising the CEO, workers, staff, and other stakeholders is a
driving force behind the company's anticipated success. Their active involvement and shared
commitment to the company's mission of providing the highest quality, innovation, and security
in our products create a foundation for customer satisfaction. Despite being a new entrant in the
market, our assurance of delivering top-notch, secure, and unique products ensures that
customers will not regret choosing our services.
Looking ahead, our company is poised for success in the 5th and 10th years of production,
thanks to the solid financial footing, strategic pricing, and the unwavering commitment of our
team. The belief in our mission, coupled with the determination to grow and innovate,
establishes a promising trajectory for our company's future in the competitive market.
II. MARKETING ANALYSIS
A. Target Market
The target market of this product are students, kids, and adults who love writing their day with
diary. Because they can be a regular user of this kind of product. The major segment users of our
product are people who live near Makati City. This product was not that marketable before
because of its simplicity just like the item we called the notebook. But now, we innovated this
product by putting a fingerprint on it to be marketable because we understand that some people
want to secure their privacy and other information. The incorporation of fingerprint technology
not only serves as a security measure but also positions the product as a contemporary solution in
a technologically advanced era. Recognizing the evolving needs of consumers, we have
embraced this enhancement to cater to individuals who prioritize the safeguarding of their
personal and confidential data. The future consumers of this product were similar because the
innovative product will be extra advantageous over the old product.

B. Demand Analysis
Our high-tech diary product price is 4,099, in the 1st year production demand is falling, the
income of our company/product in one year is 250,039. Our product has only been on the market
for a year, so it is still new to people's taste. After the 5th year, it became an irregular demand
and the income in our company/product in five years is 1,508,432 pesos. Due to how we manage
our product, how we provide customer service, and how we approach the market, it is the same
as our first-year production. But in the 10th year of production, the income of our
company/product in ten years is 3,750,585 pesos. It has more than doubled since there are more
customers, our product is now more reasonably priced, and it is high-tech, which we know is
popular today. The major segment users of our product are people who live near Makati City.

C. Supply Analysis
⦁ Acobs Gobal Trading Corporation is the supplier of White paper
⦁ Fplife Technology is our supplier for cover, the raw material is Leather
⦁ Internet of Things Philippines Incorporation for polycarbonate and lens
⦁ Occus for Metal spiral binder clip and Metal screw
⦁ Alibaba for Type C Cable
For the back-up supplier, once our main suppliers run out of materials, Cal Print Work
Supplier, Amazon Recognition and Anker Philippines are one of our supporting dealers
for these raw materials.

D. Competitive Analysis
1. Selling price
The product's price will be 4,099 pesos. Our high-tech diary will be cost competitive, and we
will work to offer the best deals, particularly for students and adults, who appear to be our
target market. Pricing is simply set by adding a small amount of interest to the product's standard
price. We have built a system for tracking competitor pricing and evaluate it against supplier
pricing. To assist us in achieving our lowest price objective, this will be evaluated carefully and
updated.
2. Distribution and Cost Transportation
The cost of delivery will be determined by their location. It will make too many transactions to
deliver it on time, so there is an option to pay more than that just to have it delivered to your
house on the date you want.
3. Channel of Product Distribution
Our products can be reached by the customers using delivery, like Lala move and j&t express,
we will use this strategy so that they can easily get the products. Also, it is not a hassle for the
customers, they will just wait for the product to be given to them and they can do what they
wanted to do while waiting, and they can save their time and energy.
Moreover, our strategy is penetrated, because we will use a method that can attract the
customers, we will offer a discount and increasing the promotional activities such as offering our
item in stores, so that it can attract the customers to buy our product.

III. COMPANY DESCRIPTION

MISSION
The mission of the Vox Libertas Company is to provide satisfaction to their customers by
providing the highest quality and standards, as well as to provide uniqueness and innovation to
their products through the use of technology. Following the innovating, this business produces
updated versions of their old products, receiving customer feedback and making it more useful in
their daily lives.

VISSION
The vision of Vox Libertas Company is the product will be successful because we have made
some upgrades and it is not just a simple diary. The modern diary that our company will release
has strong security that can protect the secret written in the diary. This product is perfect for
people who do not have friends and are afraid to socialize with other people and cannot tell their
secrets to others. Our product, the Diary/Journal will be the answer. Apart from the fact that they
can share their secret in the diary, it also has a strong security that no one can open it except the
owner.

Vox Libertas Company emerges as a trailblazing entity in the realm of journal and diary e-
commerce, catering specifically to the discerning audience of journal enthusiasts who appreciate
the art of documenting their lives. Our innovative platform seamlessly integrates online and
physical store experiences, offering a new-age journaling solution for those seeking a blend of
privacy and modern functionality.
The name "Vox Libertas" embodies our core philosophy—providing the freedom for individuals
to express their thoughts and emotions without the fear of prying eyes. Prior to the introduction
of our groundbreaking diary notebook, journals were merely simple notebooks easily opened by
anyone. However, our successful innovation introduces a transformative element: the integration

of a fingerprint scanner, ensuring the utmost security for personal confessions and reflections.
This versatile product caters to various needs, serving as a canvas for drawing, a tool for writing
lessons, a personal diary, and a secure repository for essential information such as debit cards
and indexes. Gone are the days when notebooks were mere repositories for lesson notes; our
product introduces a change in basic assumptions in design and functionality, providing a more
organized and modern experience for users.
Designed especially for individuals devoted to chronicling their daily lives, our diary offers a
heightened level of protection for their cherished memories. The implementation of a fingerprint
and password feature ensures that only the designated owner can access the contents, fostering a
sense of privacy and security. This not only safeguards personal information but also encourages
users to express their thoughts, knowledge, and memoirs with a newfound level of care and
consideration.
The portability of our product is a significant advantage, allowing users to carry their diaries
anywhere and promptly jot down their thoughts. This proves invaluable in scenarios where
details might otherwise be forgotten, providing a quick and accessible means of recording vital
information on the go.
Enter HIDERY (High-tech, Hide, Diary)—our flagship product boasting a fingerprint scanner
that elevates the level of privacy and security for users. HIDERY serves as a companion for
individuals who cherish collecting small but meaningful memories each day. Our overarching
goal is to ensure customer satisfaction by delivering a product that not only brings joy but also
guarantees the highest level of security, assuring users that their thoughts remain exclusively
their own.
Despite being a new player in the market, we are confident that those who engage with our
service will find it an invaluable addition to their lives. Vox Libertas Company invites
individuals to embrace this new era of journaling, where privacy and modernity coalesce to
create an unparalleled diary experience.

IV. MARKETING AND SALE STRATEGY

The Vox Libertas Company's innovative diary seamlessly integrates with the digital landscape,
making it easily discoverable across various online platforms, including popular social media
channels like Facebook, Twitter, and Instagram. Leveraging the extensive reach of these
platforms ensures that our product captures immediate attention from a diverse audience. As our
advertisement gains traction, an engaging narrative unfolds, highlighting the unique features of
the high-tech diary. We strategically highlight the product's distinctive aspects, ensuring that
potential customers are not only captivated but also informed about the innovative elements that
set our diary apart. The promotional campaign takes a sophisticated approach to emphasize the
security and protection offered by our diary, prominently featuring the integration of a
fingerprint password system. Through captivating visuals and clear messaging, we communicate
the robustness of our product's security features. The commercial not only serves as a marketing
tool but also as an educational resource, allowing viewers to comprehend the advanced
protective measures embedded in the diary. The advertisement aims to create an immersive
experience for the audience, demonstrating seamless interaction with the product through the
fingerprint password system. By displaying the reliability and effectiveness of this security
feature, potential customers can develop a powerful sense of trust in the Vox Libertas Company's
high-tech diary. The narrative unfolds with an element of intrigue, prompting viewers to explore
and understand the level of security offered. This promotional strategy on social media platforms
serves as a dynamic gateway for potential customers to not only witness the innovative qualities
of the diary but also to make an informed decision based on the demonstrated security measures.
Through this comprehensive approach, we aim to not only capture attention but also establish an
impression of reliability, driving customer satisfaction and loyalty.

A. Distribution Strategy
Our distribution strategy revolves around the efficiency and immediacy of direct marketing,
providing customers with the swiftest and most convenient means of acquiring the coveted
HIDERY. By opting for direct marketing channels, we eliminate unnecessary intermediaries,
ensuring a direct connection between our company and the discerning consumers seeking our
product. This approach not only expedites the purchasing process but also allows us to maintain
a personalized and direct relationship with our customers. To access the HIDERY, customers are
encouraged to visit our dedicated store, where they can experience an immersive and hands-on
exploration of our product offerings. This physical interaction is pivotal, as it empowers
customers to thoroughly inspect and evaluate the unique features and attributes of HIDERY. By
providing this opportunity for firsthand examination, we aim to enhance the customer's
understanding of the product, facilitating an informed decision-making process. Our store serves
as a showcase for HIDERY, offering a comprehensive display of its design, functionality, and
innovative elements. Customers can engage with the product, test its features, and gain a deeper
appreciation for the quality and craftsmanship that define the HIDERY. This experiential
approach not only fosters a sense of confidence and trust in our product but also ensures that
customers leave our store with the assurance that they have made a well-informed choice. In
summary, our commitment to direct marketing not only streamlines the purchasing journey for
customers but also emphasizes the importance of a tangible and interactive experience. Through
visits to our store, customers can make educated decisions, confident of the knowledge that the
HIDERY they choose aligns perfectly with their preferences and requirements.
B. Pricing Strategy
Our pricing strategy is meticulously designed to captivate and engage customers, ensuring that
our high-tech diary stands out as an irresistible proposition. In a bid to welcome new patrons into
the Vox Libertas community, we have implemented a compelling incentive – a generous 25%
discount exclusively for first-time orders of our innovative diary. This inaugural discount serves
as a powerful introduction to the unparalleled features and benefits offered by our high-tech
diary. By providing new customers with a substantial price reduction, we aim to create a strong
initial impression and foster a positive relationship from the very first interaction. This strategic
pricing move not only attracts attention but also encourages individuals who may be on the fence
to take the plunge and experience the unique qualities of our product. The 25% discount is a
testament to our commitment to making innovative technology accessible to a wider audience.
This pricing approach aligns with our mission to redefine the narrative surrounding high-tech
products, making them more inclusive and attainable for everyone. It not only reflects our
confidence in the value of our diary but also underscores our dedication to building lasting
relationships with our customers. Furthermore, this discount is a limited-time offer, adding an
element of urgency to the purchasing decision. By creating a sense of exclusivity and time
sensitivity, we aim to prompt potential customers to seize the opportunity and be among the first
to enjoy the benefits of our high-tech diary at a significantly reduced price. In summary, our
pricing strategy combines affordability, exclusivity, and urgency, creating a compelling
proposition for first-time customers. This approach not only attracts attention but also sets the
stage for a positive and rewarding customer experience with our high-tech diary.

C. Promotion and Advertising

Embracing the power of social media, our company opted for a dynamic advertising and
promotional strategy that leverages these platforms. By strategically utilizing social media, we
can effectively highlight our product through engaging and creative advertisements, all without
incurring any direct costs. This approach allows us to reach a vast audience organically, relying
on the allure of our content to generate curiosity and interest among potential customers.
Through thoughtfully crafted and visually appealing posts, we aim to captivate the attention of
social media users. Users become not just consumers but active participants in spreading the
word about our product, amplifying our reach far beyond what traditional advertising channels
might achieve. This organic reach not only maximizes our visibility but also establishes a
genuine connection with our audience, fostering a sense of community around our brand. The
key to our social media strategy lies in its ability to transcend traditional advertising boundaries.
By creating content that resonates with our target demographic, we tap into the inherent sharing
and engagement mechanisms of these platforms. Users become not just consumers but active
participants in spreading the word about our product, amplifying our reach far beyond what
traditional advertising channels might achieve. Moreover, the interactive nature of social media
allows us to directly engage with our audience, addressing inquiries, receiving feedback, and
building a responsive community around our brand. This two-way communication fosters a
sense of transparency and authenticity, key elements in establishing trust among potential
customers. In Our social media-centric approach combines creativity, community building, and
cost-effectiveness. By harnessing the organic reach of these platforms, we not only promote our
product but also cultivate a dynamic online presence that resonates with our audience, driving
interest and curiosity without the need for substantial advertising expenses.

D. Related Budget

V. PRODUCT AND SERVICES

Introducing our high-tech diary. Using fingerprint sensor technology, this product protects your
privacy. With the help of our product, hidery, you can safely manage your information without
ever sacrificing style. It is a far more useful invention than a typical writing notebook. We utilize
premium ink-friendly paper, which is perfect for writing smoothly. There are numerous pockets
on the left side of the cover; you may store business cards, photos, index cards, and other items
that fit on the pockets. Additionally, it has a pen pocket, so you can keep your pen inside the
book without having to find it.
A. Physical Description

B. Use and Appeal

 A biometric fingerprint sensor can help you maintain your privacy.

 To keep boys' and girls' secrets safe.

 Includes a USB connector and is easily rechargeable

 Many colors available for both adults and students to choose from (pastel and black color)

C. Stage of Development
VI. OPERATION OF THE BUSINESS

A. Location
HIDERY factory will be place somewhere in Makati City. They can also buy our product in
other stores (SM, National Bookstore, and other school supply stores).

B. Facilities
As a business that provide physical product, our company (HIDERY) has factories that can
create many products (HIDERY BOOK). Our factories have quality equipments and skilled
workers. Also, for distribution and selling of products, our clients can order online or they can
visit our stores in some part of the Philippines.

C. Technology
Since our product is high tech and it has a “scanner”, we’re going to use high technology
equipment also. We also have high skilled workers so that we can assure our clients that our
product is high quality. Also, we have an online shop so that anywhere in the Philippines can buy
and test our product.

D. Partnerships
Our company will be going to collaborate with other company to provide a high quality
HIDERY product. Also, we’re going to collab with National Book Store so that students can
easily find and bought our products.

E. Production Process
We’re going to get the materials of the product first, then our skilled workers will start the
production in our factories that has high quality equipments. After that is we’re going to
distribute it to the public.

VII. MANAGEMENT AND OWNERSHIP

At HIDERY, we believe in the following principles that will guide our actions and decisions:

Integrity: We operate with honesty, transparency, and ethical conduct in all aspects of our
business.

Customer Focus: We put our customers at the center of everything we do, striving to exceed
their expectations and deliver exceptional value.

Innovation: We foster a culture of innovation, continuously seeking new ideas and solutions to
drive growth and improve our products and services.

Collaboration: We believe in the power of collaboration and teamwork, fostering an

environment where diverse perspectives are valued, and collective efforts lead to success.

Continuous Improvement: We embrace a mindset of continuous improvement, constantly

learning and evolving to stay ahead in a rapidly changing market.

Social Responsibility: We are committed to making a positive impact on society and the
environment, acting responsibly and contributing to the well-being of communities we serve.

Employee Empowerment: We value our employees as our most important asset, empowering
them to grow, contribute, and thrive within our organization.

These principles will form the foundation of our company culture and guide us in achieving our
mission and serving our stakeholders effectively.

SHAREHOLDERS:

The ownership structure of the company is divided among four shareholders, with Raven Justine
holding 40%, Christian Comedia holding 30%, and Raven Alfaro holding 30% of the company's
shares.
KEY EXECUTIVES:
CEO: Raven Justine Agustin
COO: Raven Alfaro
Christian Comedia

ORGANIZATIONAL CHART
VIII. Financial Data Segment

Growing Market Demand:

The growing market demand for diaries is fueled by a rising interest in wellness and
mindfulness, with many individuals using journaling as a therapeutic practice. Diaries offer a
tangible and personalized experience, providing a break from digital technology and a platform
for creative expression. Their incorporation of goal setting and productivity features caters to the
increasing emphasis on self-improvement. Diaries have become popular as thoughtful and
meaningful gifts, aligning with changing trends in gift culture. Additionally, their role as
organizational tools in educational and professional settings contributes to the expanding market
for diaries.

Scalable Business Model:

A scalable business model for HDERY can be built on a subscription-based system, offering
users premium features and cloud syncing for a recurring fee. Prioritizing robust data security is
crucial to gain user trust, given the personal nature of diary entries. Cross-platform accessibility
ensures a wider user base by allowing seamless access across various devices. Integration with
popular productivity tools enhances the diary's utility, positioning it as an all-in-one solution for
organization and goal tracking. Building a community around the app, where users can share
experiences and insights, not only fosters engagement but also contributes to the app's scalability
through word-of-mouth marketing.

Revenue Streams and Diversification:

Diversifying revenue streams for the HDERY platform can involve in-app purchases for
premium features and templates. Collaborations with influencers or experts can lead to co-
branded diaries and exclusive content, expanding the user base and creating revenue through
partnerships. Monetizing anonymized user data for data analytics services can attract businesses
interested in consumer behavior insights. A premium content subscription model can offer users
exclusive features or curated content for an additional fee. Merchandising and e-commerce,
including branded accessories, can provide an extra revenue stream while enhancing brand
visibility and engagement.

Operational Efficiency and Cost Control:

For a HDERY platform, operational efficiency involves optimizing cloud infrastructure,

automating routine tasks, and implementing robust data security measures to ensure user privacy
and system integrity. Cost control can be achieved through efficient use of resources in cloud
services, streamlined automation reducing manual labor, and strategic investments in user
support systems that enhance customer satisfaction without escalating operational costs.
Utilizing performance analytics for data-driven decision-making ensures continuous
improvement and adaptation to user needs while maintaining a cost-effective operational model.

Proven Financial Projections:

Revenue Forecast (Subscription-based model):

Year 1: 3,000 users subscribing at ₱150/month, projecting a monthly revenue of ₱450,000.

Year 2: Assuming a 20% growth rate, with 3,600 subscribers, monthly revenue increases to
₱540,000.

Year 3: Continued growth leads to 5,000 subscribers, resulting in a monthly revenue of

₱750,000.

Cost Analysis:

Development costs for the app in Year 1: ₱200,000.

Monthly operational costs (cloud services, personnel, marketing) in Year 1: ₱30,000.

Yearly operational costs: ₱30,000 x 12 = ₱360,000.

Cash Flow Management:

Initial development costs might lead to negative cash flow in Year 1, but with subscription
revenue, positive cash flow is anticipated by the end of Year 2.

Projections for cash flow in subsequent years are based on a balance of subscription renewals,
user acquisition costs, and operational expenses.

Years of Financial Projections:

Projections are extended for at least three to five years, considering factors like market trends,
user acquisition rates, and potential expansion into new features or markets.

Transparent Reporting and Communication:

We are committed to providing transparent financial reporting, keeping investors informed about
the business's performance.

Regular updates and open communication channels ensure that investors are part of our journey
and understand the impact of their investment.

In conclusion, our HDERY is poised to disrupt and dominate the diary and planner’s market. We
invite you to join us in this exciting journey, confident in the financial viability and potential for
substantial returns.

Income Statement Projection

HDERY’s income statement shows a monthly projection of how the business will have its gains
and losses in an estimated annual time flow. The cost of goods sold as specified will refer to
specific expenses that were accumulated from developing and updating the application and its
innovative operational methods.
Cost of Goods Sold (COGS) Operating Expenses Net Income: P173,125

Marketing and Advertising:

Direct Costs (Variable Costs):
P70,000
Maintenance and Operational
Costs: P50,000
P40 000
Research and Development:
P100 000
General and Administrative
Expenses: P50 000

Taxes: P6 875

Total Expenses: P276,875

Operating Income

Other Income:

P25,000

Interest Income:

P100,000

Service Income:

P325,000
Gross Income:

P450,000