Target Market

These are the following potential target market for our product AI watch:

1. Tech Enthusiast:

The group is probably one of the first to adopt new technology, and he is always on the lookout for the
latest gadgets that enrich his daily life. Perhaps you're interested in wearable technology that offers
valuable features such as voice commands, health monitoring, and wireless charging.

2. Fitness Enthusiasts:

Those interested in staying healthy and active may be interested in AI watches with features such as
step tracking, heart rate monitoring, and GPS tracking. Additionally, the watch's wireless charging
feature is a handy feature for those who are always on the go.

3. Businessman:

Professionals on the go with busy schedules can benefit from an AI watch that helps them stay
organized and track tasks without constantly checking their smartphones. Also, the wireless charging
feature is a convenience feature for users as it keeps the watch charged all day long without being
plugged into a power outlet.

4. Student:

Students who are constantly on the move between lessons and activities may benefit from an AI watch
for planning and punctuality. You also get features like voice commands, notifications, and a wireless
charger that lets you stay connected without having to carry extra cables or chargers.

5. Gift Buyer:

The AI Watch with Wireless Charger is a great gift option for those who are always looking for unique
and useful gadgets. With features that make this product appealing to a wide range of audiences, it is an
ideal choice for various gifts for friends and family .

Market Description

Our product AI Watch with Wireless Charger is an innovative product designed to provide users with
ultimate convenience and functionality. Equipped with the latest AI technology, this watch becomes a
hub for all activities for people with busy lifestyles. With AI Watch, users can control their home smart
devices on the go, receive notifications, make and receive calls, track fitness activities, and stay
connected to social media all from one place. can do. The watch features an intuitive user interface that
gives users easy access to all functions. Additionally, a wireless charger is included in the package,
allowing users to conveniently charge the watch without the need for cables or wires. The market for AI
watches with wireless chargers is robust and growing rapidly. Considering the growing demand for
wearable technology that enhances user experience, this product is unique and innovative in the
industry. This product is primarily targeted at tech-savvy, on-the-go professionals, and fitness
enthusiasts who value comfort, function, and style. Additionally, with the growing global trend of
remote work, this product caters to a wide range of demographics who find it important to stay
connected while on the go.

In summary, the AI Watch with wireless charger is a great product that offers users a full range of
features and benefits. It is a very popular product on the market as it targets a diverse user group.

Market Analysis

Smartwatches have become a popular choice for users who want to stay connected while on the go. The
smartwatch market is expected to grow significantly in the coming years with a CAGR of over 16% during
the forecast period 2020-2025.

Product analysis:

Our AI wireless charging watch is a unique product that offers the convenience of wireless charging and
AI-powered features that enhance the user experience. Wireless charging eliminates the need for
cables, making it easy to charge on the go. Our products are aimed at technology enthusiasts, new
technology adopters and people who lead active lifestyles and need convenient and reliable devices to
stay connected on the go. . Plus, your product doesn't require disposable batteries or cords, so it may
appeal to people who care about sustainability.

Competitive analysis:

The smartwatch market is home to a number of players, including Apple, Samsung, Garmin, and Fitbit,
offering a wide variety of features. However, very few players offer wireless charging functionality. The
company's products excel in this regard, offering convenience to users who want to charge their devices
without the hassle of wires and cords.

Overall, AI-powered watches with wireless charging capabilities are promising products that can fill a
gap in the smartwatch market. By targeting the right audience and strategically marketing your product,
you can reach potential customers and build a customer base for your product.
Market Plan

 SWOT Analysis

Strengths:
- A one-of-a-kind and revolutionary product with wireless charging capabilities.
- Convenience for users who wish to charge their devices on the go without carrying extra
charging cables.
- Possibility of a devoted customer base that values the product's ease and uniqueness

- May have a competitive advantage over competing smartwatches that do not support wireless
charging.

Weaknesses:
- Limited client awareness and familiarity with the product may make market introduction
difficult.
- May be less durable than typical smartwatches due to the wireless charging technology, which
may increase the chance of damage and malfunction.
- Due to the addition of wireless charging, it may be more expensive than standard
smartwatches.

Opportunities:
- The growing popularity of wearable devices and smartwatches may improve product demand.
- Possibility of partnering with merchants or technological companies to improve distribution
and brand visibility.
- The potential for new and better product versions with more advanced features and
functionality.

Threats:
- Competition from established smartwatch brands with a substantial market share and strong
brand recognition.
- Rapidly advancing technology may swiftly render the product obsolete, lowering its attraction
to customers.
- Economic insecurity or volatility in consumer expenditure could reduce product demand.

 Marketing Communications
Promoting a product is a necessary activity every business owners need to engage to collect as
much target consumer as possible and to be able to compete with competitors of same field.
We do promotions through television advertisement, social media advertisements and
influencers engagement, own media blog, and entertainment platforms such as YouTube.

 Marketing Objectives
- Generate Leads
 - Boost Brand Engagement
- Increase revenue
- Increase sales
- Expand market share
- Increase customer value
- Acquire new customers
- Break into new market
- Develop partnership
 Pricing Strategy

For our pricing strategy we used two strategies which are cost-plus pricing and dynamic pricing. Cost-
plus pricing is a strategy that involves adding a markup to the total cost of the manufacturing and raw
materials in order to determine the selling price. The markup should take into account your desired
profit margin and overhead costs such as advertising, maintenance, and insurance. And dynamic pricing
which is a strategy that involves adjusting prices based on market demand and supply. During peak
periods, such as holidays or events, you may increase your prices to take advantage of high demand. You
may also offer promotional pricing during slow periods to attract customers.

 Marketing Channels

1. Social Media: Our company share the compelling visual and content about our product
such as what colors we have, the price, and the quality. Also, we use social media ads to
gather every potential audience and market and make our product go global.
Facebook: Timeliness Company
Instagram: Timeliness_corp
Twitter: @timeliness_comp

2. Content Marketing: We also promote through collaborations with online influencers of

different platforms such as YouTube. We craft engaging blog posts, articles, and videos
about our product.

3. SEO: We use this to optimize our website so that many people would discover our
product.
Website: timelinesscompany@gmail.com

4. Email Marketing

 Budgeting
Pre-Marketing Budget (₱)
Market Research 100,000
Marketing Platform 30,000
(Digistar PH)
Advertisement 25,000
(Television and YouTube)
Social Media 10,000
(Facebook, Instagram, Tiktok)
Content Marketing 40,000
(Influencers Collaboration)
Email Marketing 10,000
Own Website 10,000
Total: 225,000