DISCOVERY TAGS

I) PRODUCT INFORMATION
Discovery Tag can track pets, children and personal belongings indoors and outdoors. A new
tracking tag it claims is the first in the world to use narrowband network technology (NB-IoT,
Cat. M1). Called the Connect Tag, the device will work with GPS, Wi-Fi-based positioning
(WPS) and Cell ID.

Product Details 

Product  Discovery Tags

Price INR 1999

Place Amazon, Flipkart, Croma store, Dmart, Reliance Digital.

Promotio Social media,TV ADs, News media,Magazine.

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Product: Discovery tag is an innovation which makes tracking easy may it be your pet or
your most beloved possessions. It comes with a GPS, Wi-Fi-based positioning (WPS) and
Cell ID which makes the process of tracking so easy for the consumers and the best part is all
of this is just at your fingertips in the size of a coin.
Price: The price is kept low at just rupees 1999 targeting all consumers and old aged people
in consideration. But if you think that's way too much to pay…. we got you covered.
Discovery tags offers a discount of 500 rupees for its first 100 customers and way more offers
are in store.

Place: After the introduction of a product it's important to ensure that the product is available
to the customers at the right place at the  right time and generate revenue. So, discovery tags
are available for the customers in amazon shopping website, flipkart, croma store,D'Mart and
reliance digital.
 Amazon shopping website, Flipkart: According to research reports nowadays young
customers, working people are showing more interest and likeness to shop on the ecommerce
website rather than offline counters. Because it makes them comfortable in shopping, no time
restrictions and a wide  variety of products available on these websites. So these websites are
the right place to capture the target customers of Discovery tags.

Croma store, Dmart, Reliance Digital: Though online shopping is preferred by most of the
customers but there are still some customers who prefer offline shopping and feel more
comfortable in products touch and sampling the experience while buying them. To cover up
these types of target groups, discovery tags also choose the best offline stores to place the
product.

Promotion: promotion is an important part of marketing mix as it helps to focus on the ways
to attract the customers and motivate them to buy the products in the market. Promoting
channels helps companies to make their products reach the target customers easily. As
Discovery tags are new and innovative products in the market the promotion of these
products are very important to reach the audience. So various promotion channels like Social
media,TV ADs, News media,Magazine. Are used to promote Discovery Tags.
Social Media: social media is the fastest two way communicating promotion channel as it
enables the customers to see about the products, its working , features, etc. it enables the
companies to post a ads about the product with very low cost, helps access the customers who
visited the page, people who watched the ad video, the likes dislike etc. and it helps us to
focus on the right people.
TV ads: Television channel is the best promotion channel because it is used by all types of
customers irrespective of age, gender etc. it targets large no. of customers in less time.
News Media, Magazines: News Media, Magazines are the important promotion channels as
it is given importance by the working professions and others too. It helps promote products
like discovery tags and many innovative products and helps promote the products.

Material ?????Electricity use? 

Design: 
The "DiscoveryTag" basically consists of a round white disc, with a metal back bearing the
logo and other related information. The size of the accessory will be roughly the same as a
bottle cap. 
 Dimensions: 1.5 cm radius and 1.9 mm thickness
 Extra Accessories: Skins and Cases with 5 colours to choose from - Black, Blue,
Purple, Red and Green

Features and working: 

Item tracking

The Discovery Tag will attach to belongings in some way, whether that be a purse or
keys or Car Keys. And they will pair to your iCloud or Google drive account by
proximity to an android phone - just like any earbuds do. 

The idea is, reportedly, you will receive a notification when your phone gets too far
away from the tracker. So, if the tracker is attached to your keys or any other item and
you walk away from them, you will receive an alert on your phone. 

U1 Chip: (The "U" in U1 stands for "ultra-wideband"). It's a low-energy, short-range

radio technology used for wireless data transmission.

The distance between two ultra-wideband-equipped (UWB) devices can be measured

much more precisely by calculating the time that it takes for a radio wave to pass
between the two devices. Even when not connected to the internet, a UWB-equipped
device will constantly send out signals. These signals will be noticed by any passing
iOS or android device, and the device's location is forwarded - anonymous and
encrypted.

Lost mode

You'll be able to put DiscoveryTag into a Lost Mode, so your contact information
stored on the device can be made available to other users. If and when that happens,
you'll be alerted, so that you know the tracker (and your item) has been found.

Augmented reality

DiscoveryTags Find My app will leverage the AR Kit platform. Users can locate and
spot a lost item after scanning a room with their iPhone/Galaxy Phone.  Users will
"walk around several feet and move their Phone up and down until a balloon comes
into view". There's even an image of a 2D orange balloon.

Removable battery

DiscoveryTags would feature a removable battery and may use the same small
batteries. A low battery warning would also force the tracker to send a final location
before it dies, apparently.

Waterproofing
 DiscoveryTags will be "completely waterproof". These tags are made to last upto
10ATM and 100-meter depth in water.

Other Features

1. GPS
2. Password Protection - The discovery tag can only be unlocked for detaching it
from the surface only after entering the correct password.  The password is to
be a 3 digit numeric password. It ensures that only the person knowing the
correct password can detach the tag and use it further. The password will be
also be stored in your iCloud or Google drive account and can be recollected
easily

II ) PRICING STRATEGIES:
The price of Discovery Tags is INR 1999.
Penetration pricing: This strategy is to first get into the market with lower prices and attract
the customers and then increase the price slowly in order to gain profits. 
Value-based pricing: Value-based pricing is a strategy of setting prices primarily based on a
consumer's perceived value of a product or service. Our company prime motto is customer
satisfaction
Discounted: as discovery tags are new and innovative products in the market, so we are ready
to give the first hundred customers a discount of 500/-.Where we wanted to sell it in 1499
only.
Price bundling strategy: The strategy is to sell the bundle of products at a single instance so
we wanted to sell the discovery tag along with its case in order to make the customers work
easy and also in turn that leads to profitability.

III) INTEGRATED MARKETING COMMUNICATION CAMPAIGN: 

Company advertising is the first marketing contact with consumers. There are so many
businesses bragging about their goods and services, so you must build a well-crafted route
map for your promotion to reach out to the right crowd and turn them into your clients. A
promotional strategy is a successful plan to manipulate customers, build leadership, and
promote customer interest in your business. It visualizes how the campaign approach and
coordination will be carried out, who can target as an audience, and where and when the
advertising activity will be carried out.
The various promotional strategies which can be followed for Discovery tags are:
1. Conducting contests: Contests are an advertising technique that is used for promoting
Discovery tags. Some contests don't need shopping. The concept is not hard-selling
advertising to market the brand and place your logo and name in front of the media.
People enjoy winning awards. Without company transparency, sponsoring
competitions will attract attention to the product.
2. Social Media: Social media platforms like Instagram, Facebook, and Google+ provide
enterprises with the ability to advertise goods and services in a relaxed atmosphere.
This is the safest way to sell directly. Social networks link to a community of
prospective clients who will see your business from a different angle. The social
network reveals a company that interacts with users personally instead of viewing the
 company as attempting to sell things. This will help narrow the gap between the
business and the customer, which gives the organization an enticing and familiar
image.
3. Give Customer Refunds & Discounts: Refunds and discounts are classics of product
promotions. The idea is very close to them. In nature and reality, however, they are
distinct. Refunds ensure the accuracy of your goods to your consumers.If the
customer does not enjoy using the discovery tag, there is an option for refund. This
marketing promotion acts like psychology backward. 
IV) DISTRIBUTION CHANNEL STRATEGY: 

A distribution strategy is a way that products and services are disseminated to end-users. The
most effective method of delivery is essential to obtain sales and sustain customer satisfaction
with your business. Some businesses choose to use many means of delivery to conform to
various market principles.
The various distribution channels which can be used here for Discovery tags are:
1. Website store: The rise of the digital era has opened up a whole new channel for
B2C . Discovery tags without channel connections will sell directly to customers by inbound
marketing, fostering brand loyalty, and lowering their business costs.
Highlighting the website store by messaging, content and social media will help to
overshadow  marketing for Discovery tags. Without the expense of a long channel the
company can provide exclusive offers or promotional deals that can be monitored from a
Facebook or Twitter connection.
2.Direct marketing: A direct marketing strategy will help bind you to prospective consumers
and provide them with the means to purchase directly. Discovery tags can be introduced to
the customers directly explaining its benefits and purposes and can avoid or cut down the cost
involved for middlemen. Although direct channels mean greater dedication and benefit, they
often demand more time and attention from the company to handle direct marketing.
3.E-commerce site: Online markets such as Amazon and Flipkart have become outlets for
suppliers of physical products. The company can exploit the existing online client base and
marketplace resources, enabling them to target end-users with Discovery tags. E-commerce
platforms work differently than direct online retailers, but you want to ensure that the
advertising and product pages are branded in a way that fosters clear user service.

V) SEGMENTS IDENTIFIED: - 

1. Senior Citizens - senior citizens often forget things due to their inability and find
difficulty in searching for the valuable things they lost. So in order to avoid this
Discovery tags help them find things very easily just by sticking them to their things
and tracking them through Discovery tags.
2. Working professionals - working professionals are packed with busy schedules which
do not let them concentrate on things and keep things safe, they need works done soon
and on time so if they lost their valuable things they lose their concentration and get
things delayed so in order to avoid the problem discovery tags help them in a smart
way by tracking the things with its special feature and save time.
3. College Students - College students travel places a lot, study far from home where
they should take responsibility of themselves, save their valuable things these
upcoming generations are fond of new technology and smart gadgets as a solution for
their problems, discovery tags which is an innovative product that works with UWB
technology, GPS tracker to track the valuable products that are lost.
VI) SUSTAINABLE PRACTICES: 
The “Discovery Tag” will be distributed by packaging it in small size cardboard (Green
packaging). The use of plastic has been prevented for the packaging keeping in mind the
Sustainable Development Goals (SDGs). The cardboard used for the packaging will also be
manufactured out of used cardboards i.e. the packaging material used will be recyclable
cardboard material. This is a small initiative for being eco-friendly. This practice aligns with
the SDG 12 out of the 17 SDGs stated by the United Nations. SDG 12 aims at responsible
consumption and production which aims at ensuring sustainable consumption and production
patterns

VII) CORPORATE SOCIAL RESPONSIBILITY:

CSR activities can help forge a stronger bond between company and the society. With the
introduction of “Discovery Tags”, there are so many ways society is getting benefited by this,
especially the old people who forget things very easily because of the vulnerability of the age.
This device is really helpful for them.

The company is thinking to collaborate with some NGO to help old people and provide them
this device at a cheap price. Our Company is trying to reach the old age homes so they can
directly connect with old people and tell them the benefits of this divide and providing them
at free of cost. With this device they don’t have to stress about things which they forget very
easily. They can easily track all those things with this device. Additionally it is very easy to
use as well. Employees from the company will directly go there and will explain the process
in simple words. 

VIII) FUTURE ENHANCEMENTS POSSIBLE

REFERENCES