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They might engage in content marketing, which is a type of marketing that raises
awareness of a brand, service, or product through radio jingles, television commercials,
blog posts, infographics, videos, infomercials, and/or other forms of media in order to
generate future sales. This kind of search engine can be easily seen by the consumer
or customer. It could take place privately, publicly, or online. They will always be able to
see it if they use content marketing. The startup company's consumption habits will be
the primary focus of this kind of digital marketing.