CIA -1

Fundamentals of Business Analytics (MBA 235)

Business Analytics Canvas and Report

By-
Sourav Huthaash K – 2028114
David Jose – 2028115
Melvin Mathews - 2028119
Abin Som - 2028121
Aishwarya Babu - 2028143

Under the Guidance of

Prof. Girish Kumar

A Report submitted in partial

fulfilment of the requirements for the degree of
Master of Business Administration

SCHOOL OF BUSINESS AND MANAGEMENT CHRIST (DEEMED TO

BE UNIVERSITY) BANGALORE
NOVEMBER 2020
 1. Business setting:

Reliance Jio Infocomm Limited, more commonly known as Jio, is an Indian telecommunications
company and Jio Platforms subsidiary. It is located in Mumbai, Maharashtra, India, and was founded
in 1975. It primarily operates a national LTE network with coverage across all 22 telecom circles. It
uses only voice over LTE to provide voice service on its 4G network and omits 2G or 3G services
entirely.

Jio Soft was released for its partners and employees on 27 December 2015 with a beta update.
However, it became publicly available only on 5 September 2016. It reached the milestone of
becoming the largest mobile network operator in India and the third-largest mobile network
operator in the world on 31 December 2019, with over 405.6 million subscribers.

Since April 2020, Reliance Industries has raised US$21 billion by selling a 32.97% equity stake in Jio
Platforms. The sharing deal is for an 800 MHz band across seven circles keeping aside the ten circles
that Jio already owns. The organization has a network of over 250,000 kilometers in the nation of
fiber optic cables. It will be partnering further with local cable operators to get broader connectivity
for its broadband services.

Jio began to test a new triple-play fiber to the home service known tentatively as Jio GigaFiber back
in August 2018. It included broadband internet with speeds ranging from 100 to 1000 Mbit/s,
including television and landline telephone services. It was revealed in August 2019 that, in
celebration of the company's third anniversary, the service would formally be launched on 5
September 2019 as JioFiber.

Since 2016, the Ambani lead Reliance Jio Infocomm Ltd., has gone from zero to more than 200
million subscribers, all on a nationwide 4G network. Although the growth of customers has been at
the cost of smaller players who have fused or left the market, Bharti Airtel Ltd. and Idea Cellular Ltd.
both, have been hit with profit at country No. 3 spot for wireless carriers. The latter has fused to
Bharti as the largest operator in the business with Vodafone Group Plc's India unit.
2. Business Problem

Airtel has beaten Reliance Jio in net customer additions for the first time in twelve months in
September end the quarter on the back of network improvements and lower customer churn.
Airtel's customer base has increased by 13.9 million to 293 million on a sequential basis in the
second quarter of FY 2021.

Another critical point is that, while most people operated at home, the number of broadband
wireline users grew by 2.29% in June. The wireline broadband base increased from 19.38 million in
May to 19.82 million in June. Reliance Jio and Bharti Airtel have continued to add the maximum
number of wired users, while BSNL continues losing spree. June's Reliance Jio telecom user base
contributed to 397.24 million, followed by Airtel 316.67 and Vodafone Concept 305.10 million. BSNL
's smartphone subscriptions were 118.21 million in June 2020.

Another significant problem faced by Jio is the disruption caused by the increase in the subscribers
of Airtel and Vodafone Idea. Since Vodafone and airtel are providing faster networks than Jio, the
no. of subscribers started to use their service instead of Jio.
3. Data Sources

The data for our analysis is taken from different sources, including data from the number of jio
subscribers from different data analytics and market intelligence companies such as Dazeinfo.com
and SPGlobal.com, data from the Telecom Regulatory Authority of India Website, etc..

4. Data Collection

The relevant data pertaining to the loss of subscribers were obtained from the data released by the
Telecom Regulatory Authority of India(TRAI). Every mobile service provider collects its subscriber
data and shares it with TRAI. TRAI analyzes this data every quarter and releases it to the public. We
have collected data from the Jio website and other search engines like google, yahoo, etc.

5. Solutions

Jio had introduced various schemes at the time of its launch. Still, due to rivalry in the market,
innumerable companies try to think out of the box to compete and overtake Jio. It is important to
focus on constructing a proper plan to attract the customer by providing extra benefits. The principal
factor behind the popularity of jio at its launch was that it broke the industry's expectation by
delivering additional services never considered by one of the other firms. This particular ability to
provide something new and extra was the key factor that managed Jio to increase the subscribers. It
should be retaken into consideration to get back more customers in this particular situation. Since
this problem's significance is highly affected by its operating efficiency and quality of planning, it is
more important to predict the strategy that increased other companies' subscribers.

There are various predictive analytical approaches and techniques such as time series forecasting,
cluster analysis, artificial neural networks, and regression analysis that can be used. Airtel increased
its subscribers due to its bandwidth or the connection speed, which is where jio is lacking in most
areas. Hence, Jio must concentrate on improving their number of towers to capitalize on the
possibility of getting customers from a more comprehensive geographical range, including rural
customers. As mentioned earlier, more offers must be provided. New inventions or ideas from
different standpoints must be identified to offer special plans to attract customers. In other words,
Jio must think of proposing exclusively different offers that can capture people's attention in the
country.

The other area where Jio can increase their scope is to reduce the price of existing offers. The price
reduction should not affect the profit per unit; hence, Jio must reduce the overall cost. If suitable
analytical approaches and techniques are adopted and managed, it will significantly lower the risks
and reduce the cost involved. So, Jio must reduce the cost followed by a reduction in the price of
existing offers and finally provide exclusive new offers and better connection speed.

6. Utility

Global technology giant “Google” has invested Rs 33737 crore for a 7.73 percent stake in Jio
platforms. This investment must be planned appropriately and used adequately to retake the top
position in the market. Proper research and development must be conducted regularly to keep track
of new opportunities that may show up. Research and development (R&D) is a valuable tool for
mounting and refining the business, including proper research on customer needs and market,
thereby creating new and improved ideas. Analyzing the market trends must be followed by a
proper update on the market's technological growth, and it must be adopted in the company as and
when it is available. In Jio, 5g must be included in the services and made available in the market.
7. Feed Back

Jio is a well set up company, and it already has a well-established market. Inevitable downfalls may
occur when the competition increases. To face that, we would suggest that Jio increase their number
of towers set up in the country and cover almost all the country's possible areas. Meanwhile, the
company should improve customer ratings by providing good customer service and attractive offers
at affordable prices. Since jio is competing with other successful companies, it must be vigilant and
agile enough to include 5g services as fast as possible quickly.

8. Common Good

Once Jio increases the number of towers set up in the country, it will enable people to get better
connectivity. In this present pandemic scenario, people are looking for good connectivity, thereby
spending their time and money to purchase such a sim. The inclusion of 5g may elevate the
subscribers' experience due to the advancement of technology. The ultimate common good is that
there will be a more comprehensive reach for jio customers.