Unit V. Thinking Globally: Nueva Ecija University of Science and

Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED
SAN ISIDRO CAMPUS
UNIT V. THINKING GLOBALLY

(Global Marketing and the Internet)
A Final Requirement
for Services Marketing (Elective 13)
Sagun, Irish Nheay A.

BSBA MM 4A
Overview
Transforming Communities through Science and Technology

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The study focuses on the idea of the internet was transformed the global marketplace for
both demand and supply-side international marketers. The web clearly provides a distinct
distribution and communication channel for marketers worldwide. It is the ultimate marketplace
for the purchase and sale of goods and services. Many global large corporations are struggling to
gain the benefits of the internet. Global expansion can provide an avenue for further growth for
many internet start ups that initially focused on their home market.
Lesson Objectives
 To explain the Global Marketing.

 Identify and analyze the advantage of global marketing and the internet.
 Explain and illustrate the barriers in Global marketing using the internet.
 To explain and understand the significance of the internet to the global market.
Lesson Proper
Global Marketing
One of the most significant benefits of global marketing for business is the ability to market your
products and services globally. With a few months of aggressive SEO, you can secure millions
of viewers and reach global audiences. You can now connect to the internet from anywhere in
the world.
With internet marketing, you can easily reach customers all over the world and offer your
products or services to them. You can easily reach your target audiences wherever they are, at
any time of day or night, from any country on the planet. If your target audience is larger than
your local market, using global marketing gives you a significant advantage.
The advantage of global marketing and the internet
Convenience and Quick Service
One of the most significant benefits of internet marketing is its incredible convenience.
Consumers can use the internet to reach markets all over the world. As a result, purchasing goods
from across borders now lowers transportation costs.
This is a huge benefit for importers because it allows them to place orders online from the
comfort of their own homes. Furthermore, you can easily track sales items as they arrive. Digital
products can be downloaded from the internet with the click of a mouse. Internet marketing is
beneficial to businesses because it provides customers with a more pleasant and comfortable
shopping experience.

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Low Cost for Operations

The low operating cost of global marketing is one of its primary benefits for businesses.
Internet marketing is less expensive than traditional methods of advertising such as ads in
newspapers, on television, and on the radio. Online marketing allows you to easily obtain a free
listing in a variety of business directories.
Furthermore, the internet allows you to contact your customers more effectively than traditional
methods. Online communication globally is less expensive than traditional methods of
communication such as sending mail and printing brochures. For example, instead of mailing out
the same information, you can send it via email, saving money on printing, paper, and postage.
Ability to Multitask
One of the primary advantages of online marketing is its ability to handle millions of
customers at once. Multiple transactions can easily take place at the same time if a website's
infrastructure is efficient.
However, even with a high volume of transactions, your website is capable of providing
satisfactory service to every customer who makes an online purchase without risking customer
dissatisfaction. This adaptability of internet marketing is an important advantage that businesses
can use to provide their customers with the best shopping experience possible.
Instant Transaction Service
Online transactions are simple and but almost instant. You can do this using a digital
payment service, which eliminates the need for cash to be exchanged between the marketer and
the customer when buying and selling merchandise. This is all made possible by payment
processing solutions provided by third-party payment processors such as PayPal.
24/7 Marketing
Global Internet marketing is low-cost and available 24 hours a day, seven days a week.
That means your marketing campaigns are active 24 hours a day, seven days a week. Internet
marketing, unlike traditional marketing, does not have set hours of operation. At the same time,
you would not have to worry about overtime pay for your employees.
Furthermore, there are no regional or international time differences to contend with that will
affect the reach ability or availability of your offers or online campaigns. When someone opens
their computer and connects to the internet, they are more likely to see your marketing campaign.
Furthermore, customers can look for your product at their leisure.

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Barriers to Global Marketing

Increased digitalisation
The last 12 months have seen a shift to digital spends like never before, as we’ve seen a
widespread adoption of digital for businesses and consumers alike. This presents new challenges
such as security risks, data protection, GDPR, and fraud, as the world grapples with how to
deliver business as usual online.
Changes in consumer behaviour
During the past 12 months there has been a tremendous shift in consumer behaviour. Many were
forced into trying new ways of shopping online as they were unable to visit the physical store,
with consumers discovering products whether they are actively looking or not. With generic
searches increasing faster than branded, it’s an excellent opportunity for marketers to invest in
channels that were previously only associated with the end of the purchase journey.
Delivering a better customer experience

Customer expectations are at an all-time high as marketing leaders feel pressure to meet the
demands of their consumer, or risk losing their business to the competition.
According to report by Sales force:
80% of customers now consider experience to be as important as products and services
66% expect companies to understand their unique needs and expectations
52% expect offers to always be personalised
68% expect brands to demonstrate empathy

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Importance of Internet in Global Marketing

The effects of the internet on global marketing make it easier for businesses to enter
foreign markets. Roll out new products globally. Making it easier for businesses to offer globally
standardized products or services and to use customer-related activities more frequently and aids
the company's ability to make globally coordinated competitive moves. The internet has
increased the amount of information involved in a transaction as well as the number of people
who can access it. When a company uses the internet for global marketing, there are numerous
benefits. The internet can both increase sales and decrease costs, because web advertisements
reach a large number of customers all over the world. Companies can market their products
internationally from the comfort of their own homes, while large co-operator has access to a
broad number of customers.
Summary
With internet marketing, you can easily reach customers all over the world. The low
operating cost of global marketing is one of its primary benefits for businesses. Internet
marketing is less expensive than traditional methods of advertising such as ads in newspapers
and on television. It also provides customers with a more pleasant and comfortable shopping
experience. Businesses can take advantage of internet marketing's ability to handle millions of
customers at once. Unlike traditional marketing, internet marketing campaigns are active 24
hours a day, seven days a week. Digital payment processing solutions provided by third-party
payment processors such as PayPal make transactions simple and almost instant. 80% of
customers consider experience to be as important as products and services. 70% expect offers to
always be personalised and brands to demonstrate empathy. The internet has increased the
amount of information involved in a transaction as well as the number of people who can access
it.

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Activity
Name: Score:
Course/Year/Section: Date:
True or False.
Direction: Write TRUE if the statement is True and FALSE if the statement is False.
_________ 1.24/7 marketing can do this using a digital payment service, which eliminates the
need for cash to be exchanged between the marketer and the customer when buying and selling
merchandise.
_________ 2.66% expect companies to understand their unique needs and expectations
_________ 3.Market offer a low-cost and available 24 hours a day, seven days a week. That
means your marketing campaigns are active 24 hours a day, seven days a week is 24/7
marketing.
_________ 4.The low operating cost of global marketing is one of its primary barriers for
businesses. Internet marketing is less expensive than traditional methods of advertising such as
ads in newspapers, on television, and on the radio.
_________ 5.The effects of the internet on global marketing make it easier for businesses to enter
foreign markets.
_________ 6.If your target audience is smaller than your local market, using global marketing
gives you a significant advantage.
_________ 7.This presents new challenges such as security risks, data protection, GDPR, and
fraud, as the world grapples with how to deliver business as usual online.
_________ 8.With generic searches increasing faster than branded, it’s an excellent opportunity
for marketers to invest in channels that were previously only associated with the end of the
purchase journey.
_________ 9.This is a huge benefit for importers because it allows them to place orders online
from the comfort of their own homes. Furthermore, you can easily track sales items as they
arrive
_________ 10.Customer expectations are at an all-time low as marketing leaders feel pressure to
meet the demands of their consumer, or risk losing their business to the competition.

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Answer Key
True or False
1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE
6. FALSE
7. TRUE
8. TRUE
9. TRUE
10. FALSE
References
1. CHAPTEROVERVI EW. (n.d.). Retrieved October 9, 2022, from

https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/Global
%20Marketing%20Management%205th%20edition%20 (2010)/19%20-%20GLOBAL
%20MARKETING%20AND%20THE%20INTERNET.pdf.
2. Media, E. (2021, September 9). Top 15 Advantages of Internet Marketing for Your
Business. EDKENT® MEDIA. https://edkentmedia.com/top-15-advantages-internet-
marketing
3. 4 global marketing challenges and how CMOs are surviving and thriving. (n.d.).
Www.dmcgglobal.com.https://www.dmcgglobal.com/blog/2022/02/4-global-marketing-
challenges-cmo

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Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

SAN ISIDRO CAMPUS