Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

A Final Requirements for

Elective 13 Services Marketing

Faundo, Felipe Jr. P.

BSBA MM 4A

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

Chapter 5: Thinking Globally

Global Marketing

An Overview:
Global marketing is also a field of study in general business management that markets products,
solutions and services to customers locally, nationally, and internationally. International marketing
is the application of marketing principles in more than one country, by companies overseas or
across national borders.

Lesson Objectives:
• To know what is Global Marketing.
• To know what are the important of Global Marketing in every country.
• To achieve world peace by building trade relations among different nations.

• GLOBAL MARKETING
Global marketing involves planning, producing, placing, and promoting a business’ products or
services in the worldwide market.
Global marketing is a specialized skill.

• Why Global Marketing is Important?

International marketing is important because it opens your business to larger, international
audiences.

SUMMARY:
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global
operational differences, similarities and opportunities in order to reach global objectives”
Internationalization and international marketing is when the value of the company is exported and
there is inter-firm and firm learning, optimization, and efficiency in economies of scale and scope.

Transforming Communities through Science and Technology