Professional Documents
Culture Documents
A Final Requirement
for Services Marketing (Elective 13)
Lesson Objectives
Lesson Proper
➢ In deciding your tactics, do some online research, test some ideas and approaches on your
customers and your staff, and review what works. You will need to choose several tactics
to meet your customers' needs, reach the customers within your target market and improve
Summary
This unit will help you to be more efficient and creative in your business. Give you more
arrangements that will help your business to grow and improve the sales and the performance
itself. Gives you to decide on the right target market.
Activity
True or False
Direction: Write TRUE if the statement is correct and FALSE if not.
__________1.) You will need to choose several tactics to meet your customers' needs.
__________2.) Do some online research.
__________3.) Improving your service will help the business to grow.
__________4.) Reach the customers within your target market and improve your sales results.
__________5.) Test some ideas and approaches on your customers and your staff, and review what
works.
Answer Key
True or False
Direction: Write TRUE if the statement is correct and FALSE if not.
TRUE 1.) You will need to choose several tactics to meet your customers' needs.
TRUE 2.) Do some online research.
TRUE 3.) Improving your service will help the business to grow.
TRUE 4.) Reach the customers within your target market and improve your sales results.
TRUE __5.) Test some ideas and approaches on your customers and your staff, and review what
works.