Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

UNIT V
Thinking Globally

Mid-term Requirement
Service Marketing (Elective 13)

Lacsina, Irish Joy P.

BSBA MM-4A

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

UNIT 5- (Thinking Globally) Changes in Promotion

Overview

A promotion involves a change from one job to another that is better in terms of status and
responsibilities, A promotion policy sets the criteria that determine how management
recommends, implements, and approves changes in promotions.

Learning Objectives

At the end of this chapter, students be able to;

• List driving factor in Global Promotion Decisions
• Outline the steps in changing the Global Promotion
• Understand each changes

Lesson Proper

Before a company decides to become global, it must consider a multitude of factors unique to the
international marketing environment. These factors are social, cultural, political, legal,
competitive, economic, and even technological in nature. Ultimately, at the global marketing
level, a company trying to speak with one voice is faced with many challenges when creating a
worldwide marketing plan. Unless a company holds the same position against its competition in
all markets (market leader, low cost, etc.), it is impossible to launch identical marketing plans
worldwide. Thus, global companies must be nimble enough to adapt to changing local market
trends, tastes, and needs.

Summary

To successfully implement global marketing strategies, brands must ensure their promotional
campaigns take into account how consumer behavior is shaped by internal conditions and
external influences. Global companies must be nimble enough to adapt changing local market
trends, tastes, and needs to their promotional mix. When launching global advertising, public
relations or sales campaigns, global companies test promotion ideas to provide results that are
comparable across countries.

Reference

https://opentext.wsu.edu/cpim/chapter/11-1-changes-in-promotion/
Activity

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

Name:
Course/Year/Section:

Question:
Identification.

1. Use of sales representative who generate direct contact with customers or prospects
2. One-way communication about a product with a potential customer
3. Promotional message to a specific group of customers (print,phone, email or text)
4. Activities directed at retail customers or business(industrial) to boost sales
5. Activities that enable an organization to influence a target market.

Answer:
1. Personal Selling
2. Advertising
3. Direct Marketing
4. Sales Promotion
5. Public Relations

Transforming Communities through Science and Technology