Project Brief

PROJECT NAME: Bridging Sustainable Fashion with Personalized Digital Experiences

CLIENT NAME: FIGS & FLOWERS BUDGET: Awarded a $5,000 grant to

invest in marketing efforts.
OWNER: JODIE

1- Personalized Online Shopping Experience:

Develop strategies to provide a highly personalized shopping
experience for Figs & Flowers customers.
Leverage customer data to tailor product recommendations and
GOALS:

enhance user satisfaction.

2- Virtual Styling Service:
Introduce a virtual styling service to engage customers actively.
Collaborate with the agency to seamlessly integrate virtual styling
into the online platform.

1- 35–45-year-old Women in Regional Areas:

Dedication to sustainable and eco-friendly living.
Tailor marketing strategies to resonate with their values.
AUDIENCE:
TARGET

Highlight Figs & Flowers' commitment to sustainability and ethical practices.

2- 22–35-year-old Women Early Adopters:
Tech-savvy individuals who embrace modern trends.
Proactive in seeking sustainable brands.
Develop campaigns that align with their interest in technology and sustainability.

1-Increased Online Presence:

Expand the online footprint through a revamped website and
OUTCOMES:

enhanced social media presence.

DESIRED

2-Customer Engagement:
Develop campaigns that foster strong connections with the
identified target markets
3-Optimized Grant Utilization:
Efficiently utilize the $5,000 grant to maximize returns on marketing
investments.

Implement a phased approach, with short-term goals for immediate

TIMELINE

impact and long-term strategies for sustained growth.

The ultimate goal is to transform Jodie's business into a thriving online
platform, delivering personalized experiences to its diverse target
markets while staying true to its sustainable and ethical brand identity.