Digital native advertising
Diversify Ad Formats
Introduce different types of ad formats,
such as in-feed ads, sponsored content,
and recommendation widgets. This will
keep the content fresh and engaging for
the audience.
Expanded Reach
Partnerships with relevant influencers or
organizations in the sustainability space
to expand its reach beyond existing eco-
conscious communities.
Multi-channel Approach
Maximize visibility by including both
online and offline platforms(Facebook,
Instagram, YouTube). This could involve
targeted digital campaigns.
Storytelling Approach
Showcase success stories of reduced carbon
footprints, community initiatives, or
partnerships that emphasize the positive
change enabled by eco-conscious commuting.
Promote Health and Wellness
Partner with health and wellness blogs or
interactive quiz on a Wellness App to
promote the benefits of electric car rides for
reduced noise pollution and improved air
quality.
Convenience and Affordability
Collaboration with productivity or
lifestyle blogs to promote how BluSmart's
app features save time and hassle
compared to other options.
 Critical Reflection

Possible Concerns Risk Mitigation Strategy

Regularly monitor the influencer's online presence and address any

1 Negative Influencer Behavior
potential issues promptly

Clearly label all native ads as "sponsored content" or "advertisement."

2 Lack of Transparency and Trust
Ensure the content aligns with the platform's editorial guidelines and
provides genuine value to the audience

3 Misleading Environmental Claims Ensure all claims about environmental benefits are accurate and
supported by data or third-party verification

Diversify platforms and content formats(articles, infographics, quizzes).

4 Limited Reach and Competition
Partner with relevant influencers and publications

Use clear tracking codes and analytics tools to measure campaign

5 Measurement Challenges
performance, e.g. website visits, app downloads, and ride bookings.