Prodot Group Influencer

Marketing Campaign
Building Brand Awareness
& Driving Engagement

Presented by
Growthit India
 Overview of Mi
Statement
Committed towards enriching lives of people with high
quality and cost effective IT products and solutions, we
are India’s biggest company offering a wide range of
‘Made in India’ computer peripherals and consumables.

We understand our responsibility towards Earth and

therefore we have tied-up with one of the largest and
authorised e-waste recycler namely Greenscape Eco
Management Private Limited to facilitate our customers
to dispose off e-waste products after its end of life.
Key Points for making
brand identity
Commitment to
environmental
sustainability
Atamnirbhar: Proudly
Made In Bharat
Cost effective/Value for
money
 Campaign Objectives
Establish strong brand image and awareness.
Increase online visibility and brand authority.
Drive engagement and brand conversations across social media.
Press release across 100+ Online including Google nes and
dailyhunt.
Ideal Influencer Profile
A diverse group of stylized
influencer profile icons across
various niches
Niche: Tech, gaming, productivity,
environmentally-conscious creators
* Audience alignment with Prodot's target
customers : Students, Working ones, Parents.
* High engagement rate with follower count
* Platforms: YouTube, Instagram, LinkedIn
*Press Release in platforms :
Our Creators Network
Our Creators Network
Campaign Structure
Content That Connects with our users while emphasising on
Patriotism and Green movement

Product Comparison
01 02 Video
Reviews/Unboxings

Generating UGC These type of videos createe

promotionals for review a good view in mind of
which doesn’t seem like consumer and grabs a
promotion (paid) positioning that we want
(UGC - video)

Sustainability Contests/
03 Spotlights 04 Giveaways

Showcasing how we are Contests and giveaways

helping to make earth clean combining ideas like slogan,
and green i.e, sustainability poster design or meme
with development making competition and top
winners
 Campaign Structure
Content That Connects with our users while emphasising on
Patriotism and Green movement

Product Comparison
01 02
Reviews/Unboxings Video
 Campaign Structure
Content That Connects with our users while emphasising on
Patriotism and Green movement

Sustainability Contests/
03 04 Giveaways
Spotlights
 Measuring Success
KPI’s to measure the impact of
our campaign

Reach
Engagement
Brand Sentiment
Brand Awareness
Participation in contests
Increment in sales (optional)
Prodot Group
The Future of Responsible Tech
The Campaign will help us to
achieve significant goals
Creating a image of
sustainable brand
Pride as it’s Made in Bharat
Economical and Efficient than
other brands in market
 Quotes Today

"It’s a game of network effect we

promote 15 videos to start a trend rest
make it for free to follow the trend."