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Case Study-Wk6-Part 1

Munkhtuya Khuyagaa

International American University

Orange County University

MKT 590 Social Media and Digital Marketing

Seyed Ghoraishi

11/26/2023
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Answer 1

Comparison of Classified Ads Site and ExchangeHunterJumper.com:

Services Offered: How does ExchangeHunterJumper.com compares to a typical classifieds'

website for horses? Include factors such as ease of putting an ad, search functionality, UI, extra

features, etc. What makes it different from other horse classified ad websites?

Customer Value Proposition (CVP): Identify the customer value proposition of each site. This

involves understanding of the value that each site offers its visitors. Compare The Exchange's

value proposition with that of other classified ad platforms for horses.

Ad Profiles: Study the ways in which advertisers choose to present their adverts depending on

certain customer profiles. This could entail demographics-based targeting, behavioural targeting,

as well as contextual targeting. How are these profiles related to online display adverting?

Reflect on how personalized targeting can improve the campaign's performance.

Answer 2

Effectiveness of Social Media in Promoting The Exchange Brand:

Social Media Channels:

What social media channels does The Exchange use (Facebook, Instagram, Twitter)? Are these

effective in building the brand's image?

Evaluate the social media that had the greatest rise of the sales and leads. Take into account

aspects like the interactivity among the viewers, pictorial illustrations, and the ad campaigns.

Metrics and Analytics:

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Present any available measurements or information on how successful is The Exchange in its

social media activities. Such may involve number of followers, the engagement rate, click

through rates, and conversion rates. listade nakuru high school results

Determine if these measures are consistent with the larger mission of your company as well as its

overall brand identity.

Answer 3

3. Personalization of Services by The Exchange:

Buyer and Seller Personalization:

Explain how The Exchange tries to customize the products for the purchasers and wholesalers.

Such measures may include one-off personalized search tools and recommendations or ongoing

communication efforts.

Plusses and Minuses:

Indicate the positives and negatives of the services for every of the personalized service. Take for

instance; personalized recommendation may improve the users’ experience but it could have

some degree of privacy problem.

User Feedback:

Ascertain whether any user feedback or testimonials about the customized services are accessible

and include them in the analysis. Such features could be evaluated using real-world user

experiences with respect to their impact on user satisfaction.

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References

https://hunterjumper.exchange

https://www.mdpi.com/2227-9717/10/3/539

https://courses.lumenlearning.com/suny-wmopen-introbusiness/chapter/

promotion-integrated-marketing-communication-imc/