A

DERIAD
AMARDEC BANAY. BUTIN, ILUSTRISI MIRAFL NIERVES
A, MO, MA
ER, NILJEN MARYN NEREZA OR, , JADE
B. EUZIELL ELLA B.
E G. G. CHLOE
06 ROBERT
07
01 02 03 E
04 05

Member of the group

 VISON AND
MISSION
OBJECTIVE
NATURE OF
BUSINESS
FEATURES
4PS OF MARKETING
 Our vision is to be the premier
destination for engineers, providing
them with a curated collection of
cutting-edge resources that
VISION
empower innovation, foster
continuous learning, and drive
technological advancement. We
aspire to be more than just a
bookstore; we aim to be a trusted
partner in the engineering
community, offering unparalleled
expertise, comprehensive solutions,
and exceptional service. Through
our commitment to excellence, we
 "Our mission is to serve as the
cornerstone of engineering
education and professional
development by offering a
MISSION
comprehensive range of high-
quality books, resources, and tools
tailored to meet the diverse needs
of engineers worldwide. We are
dedicated to providing unparalleled
value and expertise, empowering
engineers at every stage of their
careers to thrive and innovate.
Through fostering a culture of
lifelong learning and collaboration,

Point 1
•Establish an engineering book
selling business that caters to
diverse engineering
disciplines.
•Provide a comprehensive
selection of textbooks,
reference materials, and
supplementary resources
OBJECTIVES
Point 2
•Offer competitive pricing to
attract students, professionals,
and academic institutions.
•Implement an efficient online
platform for easy browsing,
ordering, and delivery.
•Develop partnerships with
publishers to ensure a steady
supply of latest editions and
specialized titles.
Point 3
•Provide exceptional customer
service to foster loyalty and
repeat business.
•Organize promotions,
discounts, and special offers to
attract and retain customers.
•Expand the business through
strategic marketing efforts and
targeted outreach to
engineering communities.
NATURE OF
BUSINESS
 Nature of Business
Involves sourcing, stocking, and distributing textbooks, reference materials, and
supplementary resources related to various engineering disciplines. This includes
providing a comprehensive selection of titles ranging from core textbooks to
specialized publications. The business focuses on catering to the needs of students,
professionals, and academic institutions by offering a diverse range of materials,
competitive pricing, and convenient purchasing options.

1
Why we choose this
business?
 Passion
for Longevity
Engineeri Profit
ng Potential

Market
Demand Target
Audience
Stability
Specializa
tion Scalability
Accessibil
ity

Synergy
with Other Contributi
Ventures on to
Education
 4PS OF MARKETING

• PRODUC
T
 4PS OF MARKETING

• PRODUC
T

• PRICE
 4PS OF MARKETING

• PRODUC
T

• PRICE • PLACE
 4PS OF MARKETING

• PRODUC • PROMO
T TION

• PRICE • PLACE
 PRODUCT

WIDE AUTHORITATI
SELECTION VE CONTENT

SPECIALIZATI
INNOVATION
ON
 PRICE

EXCLUSIVE
COMPETITIVE
DEALS AND
PRICING
DISCOUNT
 PLACE

CONVENIENC
E
 PROMOTION
COMMUNITY QUALITY
ENGAGEMEN CUSTOMER
T SERVICE
VALUE-
ADDED
SERVICES