FASHION brands

Ad-tech | Global Reach | Local Data | Engaging Creatives

Full stack ad-tech
platform

With global reach, local data & engaging creatives;

45+ exchange sources, internal and external tech &
brand safety tools, unique rich media solutions
and an integrated data management platform.

Operations in 130+ countries!

 GLOBAL METRICS

1.5B+ 450B+ 2.5M+ 100+

Profiled users Impressions Sites & apps Data stories
TARGETING OPTIONS
 Unique points

Fashion Pay More Croatia Influence

Goals and Aspirations

Acquire fashionable high quality items.

Fashion Explorers Interests

Design
Fashion
“Fashion is my Social Networking
passion!” Photography
 AUDIENCE DATA STORIES
Leverage a set of business rules to create audience segments based on factual data and not predictive
algorithms. Create relevant data stories for high-demand brands to pitch the upper-funnel story.

TRADITIONAL TARGETING ESKIMI DMP TARGETING

FEMALE INFLUENCER

LIVES IN ITALY AGE 29-34 RECENTLY VISITED MALL INTERESTED IN FASHION

MULTI-SIM STYLISH

HIGH DATA CONS. $750 DEVICE

TRAVELS USES ZAIN

LIVES IN MILAN HAS A CAR

FIBER AT HOME
 TARGETING OPTIONS

Our enriched user data will give you more opportunities to segment users and will meet your
direct needs. You’ll create and store different audiences with different interests and attributes
(age, gender, interest, location etc.). Stored audiences can be re-used for future campaigns.

01. 02. 03. 04.

Behavioural Placement Tech Demographics

• Consumer Interests; •Browser; •Age;

•Exchanges;
• Retargeting; •Operating System; •Gender;
•Apps/Sites;
• User Lists; •OPERATOR; •Location;
•Position;
• Visited Locations; •3G/4G/WiFi; •Hyper-location.
•Time.
• Geofencing Areas; •Device Brand & Model;
• Socio-economic •Device Price Range;
Class. •& other data points.
 INTEREST TARGETING
Cooking
People are targeted based on their interests. Target
Style & Fashion
women and thank them for being who they are!

Beauty, Jewellery

General
categories

Women’s
interests
Parenting
interests
UNIQUE AUDIENCES

By using Eskimi DMP you will be able to

choose unique audiences and target
consumers by industries such as telecom,
automotive, FMCG, e-commerce and
many more.

REACHING FASHION ENTHUSIASTS

Fashion interests + placements

Choose only fashion-related interests;
jewellery related sites & apps to reach
your target audience.
 ADVANCED GEO-LOCATION TARGETING

Geolocation targeting helps

reach your campaign goals
and measure the effect on
both your brand awareness
as well as ROI.
2°C

This type of targeting allows

you to reach potential
business customers within
Consumers will see an ad when driving or walking distance of
they leave the selected
location. a specific store, airport, hotel,
Consumers will see an ad when
they are in the selected billboard - you name it!
location.

Geo-locating shopping malls,

restaurant, public places!
 CONTEXTUAL TARGETING

Unlike behavioural targeting where tracking

pixels are used, contextual targeting utilises
keywords on a web page to show ads. It
shows relevant ads based on content on the
page.

Contextual targeting creates a positive

in uence on users browsing through the
website. The ads shown are contextually
relevant, so they get better viewability. In this
case, relevant keywords may include:

• Jewellery
• Winter Jacket
• Boots
• Trends 2021
• And more!
fl
 FOOTFALL

Track how many users who viewed your ad via

Eskimi DSP, have visited a physical location like:

• Jewellery Shop
• Clothes shop
• Shopping mall
• Shopping street
• Event, etc.
See which campaign drives more potential
clients to your business showroom.

Understand your return on investment (ROI).

Budget: We strongly recommend an initial

budget of $10,000, as a budget of this size
guarantees effectiveness for footfall
campaigns.
RICH MEDIA
Eskimi provides 20 standard templates of unique, interactive
ads, and we can also create custom rich media formats on
request. Our rich media formats generate average engagement
rates of 3-15%, which means high audience interaction and ad
recall for brands.
 SELF-SERVICE BUILDER

FREE

Self-service
creative
builder
Easy to use Free templated designs
Market research User behaviour
Just upload your banners in No extra costs for templated designs.
See
the where you stand
right formats amongst
- that’s all! Research your users and their
your competitors behaviour online
 ALL AD TYPES

03 04
VIDEO ADS ANIMATED ADS

02 05
NATIVE INTERACTIVE
ADS ADS

CREATIVES
01 06
DATA
STATIC/ GIFs DRIVEN
See ADS
gallery
 A N N E R
ROTATIN G B SHAKE

50%
higher ad
RICH 10x
recall

MEDIA higher CTR

C OL OUR
SWIPE TO E
AC TIV
INTER

TRACKABL
ON-BANNER
EVENTS
E

 RICH MEDIA

Standard rich Options Available!

media

Templated Rich Media

Interactive and animated rich
NO MINIMUM SPEND
media ads, easily adaptable.
 CUSTOM RICH MEDIA

Preview Preview Preview

FRAME SLIDER DRAG & DROP SWIPE TO COLOUR

Unique ideas
come to live

Custom rich media

We make your idea come true! If it’s a game,
drag & drop concept or other fully custom
html5 banner, we can make it.
 FLOATING BANNERS

Preview Preview Preview

Floating
banners

Delivering the highest CTR!

Floating ads stay fixed on top of the
content while scrolling.

Animated basket Casino coins & classic button Broken TV

 ADVANCED WEATHER SOLUTION
Sunny, -0C, Thursday 0°C
morning. Ad shown for
Fashion Explorers.

Consumer receives >

2°C

Different ad
on different
weather
condition
Cloudy, -2C, Tuesday evening
Ad is shown only for
Advanced Independent Trend Seekers
Showing ads
weather
only when
dynamics with
weather Consumer receives >
over 50+
conditions are -2°
different
met C
conditions
 SSP/OPEN RTB EMAIL BANNER

Preview

Happy women’s day Sabina!

TARGET MEN TO CONGRATULATE WOMEN

OR TARGET BROAD - WOMEN CONGRATULATING WOMEN
CASE STUDIES
 SWAROVSKI CAMPAIGN

Swarovski campaign
Campaign goal
Promotion of a new Swarovski product; Get as many video ad views as
possible.
Relevant Targeting
Broad targeting was used for this campaign

Creatives
VAST Video Ads

1.4M+ 95.53% 1.3M+

Impressions Ad View- Traffic delivered
through Rate to the store
 GT BANK CASE STUDY

1. User clicks the first Goal

banner to send a email
to a friend
Brand awareness and users email collection

Locations
2. User fills out his/her
Nigeria
name and email

4,47%
Conversion rate
3. User fills out friend’s
name and email

4.Thank you screen will

4,5M 2,1M 1,1K+
come up and an email
will be sent to a friend Impressions Unique users Collected email
amount
CONTACT US

sales@eskimi.com