MEDIA

mediakit@mobilepaymentstoday.com @MobilePayToday
KIT2021
www.mobilepaymentstoday.com
 our mission //
Be the premier information resource for executives and influencers in the
mobile market.

MobilePaymentsToday.com delivers information and insights that help

organizations realize cost savings and operational benefits from mobile
payments. Coverage includes technology implementation plus reporting
on how to drive revenue through mobile marketing. We concentrate on
helping the following types of organizations to implement and excel at
using mobile payments technology:

• Retailers
• Restaurants
• Financial institutions
• Mobile app developers
• Online game developers
• Government agencies

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 about the editor //
PAT SHEA // editor
editor@mobilepaymentstoday.com
Pat Shea has been an editor and writer in mass market and trade publishing for more than 25 years. She
has won press awards for her newspaper reporting and feature writing in corporate communication
publications. She is also the editor of ATMmarketplace.com and WorldofMoney.com.

KATHY DOYLE // publisher

publisher@networldmediagroup.com

As the former group publisher of Purchasing, Semiconductor International, and Industrial Distribution
magazines and websites at Reed Business Information, Kathy Doyle brings 20-plus years of print and
online media experience to this position. Her background spans marketing, sales, communications and
content distribution for a wide range of diverse audiences, connecting buyers and sellers in more than
10 vertical markets on a global spectrum.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 editorial submissions //
WANT TO BE FEATURED ON
MOBILEPAYMENTSTODAY.COM?
Here’s how to get in front of the editor:
Press Releases. We love them! But make it easy for us. Copy and
paste your press release into the body of an email addressed to
Editor@MobilePaymentsToday.com (Don’t attach it). Sending a PDF will not
prevent copy-editing, but it will probably delay the posting of your news.

Include photos. Include photographs and/or video if available and of

good quality. Standard-format digital files are accepted (.png, .jpg, .gif)
as are video links, and embed codes. Identify the source and person or
place shown; if more than one person, tell us who’s who (by name, title,
company).

Avoid flowery descriptions and exaggerated or hyperbolical expressions of

praise. No opinions; stick to the facts and keep them short and sweet.

Provide a quote from a specific brand leader. Include name, title and
employer of the person being quoted.

Provide lists and/or stats when possible.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 editorial calendar //
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Features: Features: Features: Features: Features: Features:
• Mobile apps • Gaming • Coronavirus: How it • Restaurants digital pay • Mobile payments • Payment options
• In-app payments • Mobile marketing changed payments • Retail digital pay • Contactless • On-demand payments
• Digital wallets • Creative apps • Mobile banking • Fintechs • Touchless • Payments intergration
• New tech

Event Coverage:
• Bank Customer Experience
Summit

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Features: Features: Features: Features: Features: Features:
• Security • Text payments • End-to-end automation • Loyalty payments • Environmental/ • Mobile payments
• Payment authentication • Frictionless payments • In-house apps • Cash-back solutions Sustainability solutions • Innovations and ideas
• Biometrics • Omnichannel payments • Mobile ordering • Contactless rewards • Cardless • Payment strategy
• Digital platforms
Event Coverage:
• Money 20/20

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 our audience //
SITE TRAFFIC SUBSCRIBERS AND FOLLOWERS
1,107,000+ annual page views 29,700+ email newsletter subscribers
57,000+ monthly uniques 40,600+ social media followers
(Twitter, LinkedIn, Facebook)

48,200+ push notification

40% VP-LEVEL 41% DIRECTORS – WHERE OUR READERS ARE FROM –

AND UP AND MANAGERS

15%
81% 54% Europe
ARE SENIOR-LEVEL
North America 25%
DECISION MAKERS OR Asia/Pacific
KEY INFLUENCERS

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 our audience //
Our audience includes representatives of these brands and more...

Adidas Discover Publix

Amazon eBay Royal Bank of Scotland
America First Credit Union ExxonMobil Samsung
American Express Firehouse Subs Scotiabank
Apple First Citizens Bank Sun Life
AT&T Georgetown University Target
Axis Bank Goodwill TD Bank
Bank of America Great Western Bank Tesco Bank
Bank of China HelloFresh The Childrens Place
Bank of Ireland Hotels.com TJX Companies
Bank of Montreal HSBC T-Mobile USA
Bank of Nova Scotia Huntington National Bank Toys R Us
Bank of Thailand Kohl’s U.S. Army
Barclays M&T Bank U.S. Postal Service
BBVA Macy’s Uber
BMO MasterCard US Bank
Capital One McDonald’s USAA
Casey’s General Stores Motorola Verizon Wireless
Chase Netflix Virgin Atlantic Airways
Cheesecake Factory New Balance Visa
Chevron Nokia Walmart
Circle K Noodles & Company Walt Disney World
CITGO Nordstrom Wawa
Citibank Orange Wells Fargo
Coca-Cola Company Phillips 66 Western Union
Columbia Sportswear PNC Bank Whataburger
Denny’s Potbelly Sandwich Shop Zumba Fitness

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 core program //
A Core Program is your springboard to a successful marketing campaign on our site and puts your company at the fingertips of potential buyers as they
browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities.

The Core Program includes these key elements:

SUPPLIER DIRECTORY LISTING COMPANY SHOWCASE PRODUCT/SERVICE SHOWCASES

Gain exposure to potential customers who use
the directory to find vendors by name or by
category. Users can request information from
suppliers straight from the directory. Your
listing leads to your Company Showcase.
Visitors can learn about your company and
products/services, download your white
papers and case studies, and access news
and other content on our site that mentions
you. A contact form makes it easy for users
to request more information from you. You
can also include links to your website and
social media pages.
Gain exposure to potential customers who use
the directory to find vendors by name or by
category. Users can request information from
suppliers straight from the directory. Your
listing leads to your Company Showcase.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 email newsletters //
Our newsletters offer a variety of ad opportunities to meet any budget. They’re a cost-effective way to get your brand message in
front of your target audience.

NEWS ALERTS
Our regular newsletter keeps readers up to
date on the top industry news, trends and
insights.

DELIVERY SCHEDULE: Monday, Wednesday

SUBSCRIBERS: 29,700+

TOP TENS
This newsletter recaps the previous
month’s most-read stories, most-
downloaded resources, most-visited
company showcases and more.

DELIVERY SCHEDULE: Monthly

SUBSCRIBERS: 29,700+

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 email newsletters //
Our newsletters offer a variety of ad opportunities to meet any budget. They’re a cost-effective way to get your brand message in
front of your target audience.

WORLD OF MONEY
World of Money informs professionals in
the financial sphere and end-user markets
about trends, technologies, and ideas
shaping the future of money and payments.
Each issue has an exclusive sponsorship that
includes these ads:

DELIVERY SCHEDULE: Monday, Wednesday

SUBSCRIBERS: 2,700+

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 e-blasts //
Deliver your customized message to subscribers who have opted in to receive promotional messages from our advertisers and partners.
You provide the subject line, copy, images and HTML code or, for an additional fee, we can develop a custom email message for you.
E-blasts are great for promoting new products, special offers, free downloads, and much more.

Combine E-blasts and Push Notifications for

powerful marketing outreach.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 push notifications //
48,200+
Push notifications are a high impact marketing solution. Subscribers visit the website Push
and opt-in to receive notifications from us directly to their device of choice. Your Notification
message is then sent directly to these devices (desktop, laptop, tablet, and phone). Subscribers
Subscribers do not even have to be viewing our site to receive these notifications.

Combine E-blasts and Push Notifications for

powerful marketing outreach.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 display ads //

BANNER ADS STICKY FOOTER ADS

Build or reinforce your brand awareness with Place your leaderboard banner in our Sticky
a banner campaign designed to meet your Footer ad unit that remains visible as the
budget. user scrolls the page.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 display ads //
SPEEDBUMP ADS
Speedbump ads appear in articles, blogs and
news items just below the main image of the
story. They will naturally pass through the
reader’s field of vision as they scroll to read.
mediakit@mobilepaymentstoday.com @MobilePayToday
PRESTITIAL ADS
Prestitial ads are great for making an immediate
and significant impression on site visitors. These
ads typically serve when a user enters the site for
the first time each day. The ad stays visible for 15
seconds or until the user clicks “Continue to Site.”
www.mobilepaymentstoday.com
 display ads //

WALLPAPER ADS
With Wallpaper ads your brand is displayed prominently on both sides
of the page. Wallpaper ads serve on each home, article, news and blog
page view. (Not served on mobile devices and may not be visible to
some desktop users.)

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 c-speak //
Become a BIG VOICE in
your marketplace.
You know those business leaders who are always interviewed by
the press? Their names are synonymous with industry leadership,
creativity, and innovation and are the go-to sources for commentary
when industry news stories break.

We can help you be one of those industry leaders.

C-Speak is a video series featuring short video conversations

between industry leaders and our editor. We will develop, package,
and distribute the video for you. Press coverage will be included on
our sites and the content will be yours to distribute through any
other media channels you choose.

If you are a thought-leading executive — or in charge of obtaining

media coverage or speaking engagements for executives at your
company — C-Speak is easily the most comprehensive opportunity
available. We take care of all the moving parts.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 sponsored videos //
Videos are great for product demos, success stories, tutorials,
interviews and more. If your company has spent the time and
money to create such a video, we can help you maximize that
investment by exposing it to the right audience.

When a sponsored video is played, the sponsor’s logo appears

below the player and a contact form allows users to request
more info from the sponsor.

NEED VIDEO? We can help you create one

tailored to your needs.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 podcasts //
Podcasts are hot. According to a 2020 report by Edison Research, 37% of
Americans (104 million) now listen to a podcast at least once a month - up from
32% in 2019.

Our podcasts feature interviews with industry movers and shakers, and offer
listeners a view into the news and trends affecting their businesses.

Sponsoring our podcasts is a great way to get your message across, in

partnership with our editors, to a targeted and engaged audience. They’re
perfect for increasing brand awareness and establishing your company as an
industry thought leader.

SPONSORSHIP OPTIONS
1. Basic Episode Sponsorship
• 15-20 second sponsor message read twice during the episode
• Sponsor logo and message on transcript page
• Option to embed podcast episode on your website and social pages included

2. Executive Interview Sponsorship

• Host interviews an executive from your company.
Recommended: We can include one of your clients at no extra charge to
participate in the episode, which will improve listening metrics.
• Sponsor logo and message on transcript page
• Option to embed podcast episode on your website and social pages included

PODCASTS HOSTED ON: BuzzSprout, SoundCloud, Google Play, YouTube,

iTunes, Spotify

PODCASTS PROMOTED VIA: Social Media, Email Newsletters

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 special publications //
Content marketing is great for elevating your brand as an
industry thought leader and for generating potential sales leads.

But not every company has the ability or bandwidth to create

compelling content that drives engagement. That’s why we
offer a turnkey service for writing, designing, publishing and
promoting custom white papers, case studies and more.

When you partner with us to create a special publication, you get:

• Credibility in the marketplace

• Knowledge and support from known industry experts

• Inclusion in our online Resources library

• Budget-friendly promotion to our large audience of executives,

senior decision makers and influencers

• Lead generation to fill the top of your sales funnel

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 webinars //
WHAT A WEBINAR CAN DO FOR YOUR BUSINESS
• Position you as a thought leader and increase your brand awareness
• Generate strong, qualified sales leads
• Educate the market about your products and services

YOU PROVIDE THE CONTENT AND THE SPEAKERS,

WE PROVIDE EVERYTHING ELSE…

Production – We guide you through the process and work with your
speakers to ensure your webinar is well-crafted for the audience.

Moderator – A member of our editorial team will welcome the

audience, introduce speakers and facilitate the Q&A session at the end
of the webinar.

Promotion – We drive registrations for your webinar through an

aggressive campaign that includes e-blasts, newsletter mentions, and
social media posts.

Registration / Reminders – Users register for the webinar on our site

and immediately receive an email enabling them to quickly add the
webinar to their calendar. About 24 hours before the live webinar,
we’ll email a reminder to all registrants to encourage their attendance.

On-Demand Hosting – After the live webinar, we host the recording

on our site for visitors to view at their convenience. Registration is
required to view the recording.

Lead Generation – We send you the contact information of everyone

who registers for the live webinar and everyone who registers to view
the on-demand recording.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 topic centers //
Topic Centers are where we compile all of the content we
publish on a given topic, including articles, blogs, news, white
papers, case studies and more. Think of it as the home page
for the topic.

Topic Center sponsorships are a great way to connect your

brand to topics of significant interest to our readers. They also
offer valuable lead generation opportunities.

Both exclusive and non-exclusive sponsorships are available.

Exclusive sponsorships come with an additional

Topic Center widget that appears on our home
page and at the end of content related to the
topic, giving you even more brand impressions.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 executive summits //
BANK CUSTOMER EXPERIENCE SUMMIT
Digitally minded consumers are forcing financial institutions to rethink the way they do
business. These consumers want to bank when and how it suits them. Financial institutions
must innovate quickly to keep up with consumer demands and to respond to challenges from
non-traditional competitors. Bank Customer Experience (BCX) Summit will provide bank
customer experience executives with powerful insights on these trends and highlight innovative technology to help
summit today’s financial institutions transform themselves to serve consumers now and into the future.

INTERACTIVE CUSTOMER EXPERIENCE SUMMIT

Interactive Customer Experience (ICX) Summit gives brands one place at one time where they
can discover a full range of technologies and strategies to create engaging and meaningful
customer experiences. Executives from retail, restaurants, banks, hotels and other B2C
companies will learn from leading CX innovators about what’s working, what’s not, and how to
elevate the experience for their customers.

SELF-SERVICE INNOVATION VIRTUAL SUMMIT

Self-Service Innovation Virtual Summit will examine advances in technology that are
empowering businesses to provide products and services when, where and how consumers
expect them. The event will cover self-service, kiosk and vending solutions that can be applied
in a wide range of settings.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help Supplier
Members build collaborative relationships with brands by educating them on how and why your solutions make the difference in
creating amazing experiences for their customers.

TOP 5 REASONS TO JOIN

1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a
variety of opportunities to demonstrate their expertise and thought leadership.

2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other consumer
brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.

3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on
your ability to partner with suppliers who complement what you do.

4. Generate sales leads. Add your case studies and white papers to the Resources library on icxa.org and we’ll send you the
contact info of everyone who downloads them.

5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many
industry events and websites that offer discounted rates to Association members.

MEMBERS SAVE 5% ON AD CAMPAIGNS

ON MOBILEPAYMENTSTODAY

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 creative

Expand your marketing team’s capabilities without adding staff. BOOM! Creative from Networld Media Group

offers a number of creative services to ignite your brand…

Digital Creative Custom Media Brand Collateral

Email Design and Copy White Papers Brochures

Banner Ad Design Case Studies Direct Mail
Social Media Graphics Blogs Signage & Event Graphics
Video & Motion Graphics E-book Product Spec Sheet
Website Design and Optimization Press Release Business Cards
Presentation Development Press Kits

Talk to your Networld media specialist to

schedule a call with the BOOM! Creative team.

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 contact us //
CREATIVE INQUIRIES
If you have any questions or concerns about creative specifications and submission, please contact:

JENNIFER A. RECKTENWALD |  VICE PRESIDENT OF CLIENT SERVICES | marketingservices@networldmediagroup.com

tel: 502.241.7545 ext. 139 | fax: 502.241.1385

ADVERTISING AND PACKAGE OPTIONS

LIZ MATNEY |  DEMAND GENERATION MANAGER | lizadv@networldmediagroup.com
toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223
KATHY DOYLE |  PRESIDENT AND PUBLISHER | publisher@networldmediagroup.com | Twitter: @katmdoyle

NETWORLD MEDIA GROUP | mediakit@networldmediagroup.com

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com

 Through these media & events properties, Networld Media Group brings critical business knowledge
to more than 300,000 people around the world every month.

World of
Money

customer experience
summit

mediakit@mobilepaymentstoday.com @MobilePayToday www.mobilepaymentstoday.com