TRADITIONAL AND

CONTEMPORARY
MARKETING
APPROACHES

PRINCIPLES OF MARKETING
Ms Joymaris A. Andilab
PERFORMANCE
TASK
INSTRUCTION • Look for a company that uses the marketing
approaches assigned to you.
• Present in class how this company/s implemented
each approaches.
• You are free to bring props in class
RUBRICS:
Group participation 25
Content quality 15
Presentation quality10
TOTAL 50 points
 GROUP
PRESENTORS
SCHEDULE
September 13 Group 1-5
September 14 Group 6-10
PRESENTOR #1

Leader: Gumandoy , Chris Rhodbert

Member :
Bantecil , Trixie Maureen
Doldolea , Liana Jan
Domogho , Glaiza Mae

TOPIC

Traditional:
Cross promotions and partnership

Contemporary:
Personalization
PRESENTOR #2

Leader: Villaceran, Mercy

Member :
Medalla , April
Legara , Monica

TOPIC

Traditional:
Telemarketing
Contemporary:
Customer-Centric Marketing
PRESENTOR #3

Leader: Dayonot , Markanthiny

Member :
Baylomo , Kim Verna
Claro , Jessa Mae
Kinapundan , Kieth

TOPIC

Traditional:
Yellow pages advertising
Contemporary:
Native Advertising
PRESENTOR #4

Leader: Villaganas , Jefferson

Members:
Abayan , Jerome
Lucernas , John Paul
Amancio , Johnfiel

TOPIC

Traditional:
Events sponsorship
Contemporary:
E-commerce and omni-channel
Marketing
PRESENTOR #5

Leader: Calderon , Rica Mae

Members:
Abestano , Jancel
Camilo , Jhasmin
Yongco , Yuan Carlos

TOPIC

Traditional:
Product demonstration and
sampling
Contemporary:
Data driven marketing
PRESENTOR #6

Leader: Pasa , Joriz Ann

Members:
Mahilum , Juana
Palermo , Roselyn
Abayata , Camille
Abayan , Neliza

TOPIC

Traditional:
Direct mail marketing
Contemporary:
Video Marketing
PRESENTOR #7

Leader: Vanguardia , Jarred

Members:
Quilaton , Keneth
Padillo , Scyled
Angub , Justine

TOPIC

Traditional:
Outdoor advertising
Contemporary:
Augmented Reality/ Virtual Reality
Marketing
PRESENTOR #8

Leader: Navarro , Anghela Rose

Members:
Rosal , Reynalyn
Tabalino , Kiara
Cabataña , Jehan
Getizo , Jovani

TOPIC

Traditional:
Coupons and special offers
Contemporary:
Chatbots and AI powered
marketing
PRESENTOR #9

Leader: Ducay , Faith

Members:
Babol , Michele
Butalid , Floyd
Igot , Aldrener

TOPIC

Traditional:
Networking and word of mouth
Contemporary:
Mobile Marketing
PRESENTOR #10

Leader: Miranda ,John Niño

Members:
Sistoso , Clear Jenca
Bacante , Marlonie Marie
Heberola , Jannakim

TOPIC

Traditional:
Broadcast advertising
Contemporary:
Influencer marketing
ASSIGNMENT:

• Look for economic issues or problems in the Philippines which was reported online
or offline by various organizations
• Print the article and paste it in your notebook
• Make a short essay assigning which utility and application of applied economics
paved a way to solve such issue.
• Cite your sources properly