Neglecting a child

(A case study)
Presented by:
Group 8
Rahul Shukla
Shweta Parashar
Oorja singh
Vishal Srivastava
Rahul Raj
Debduti Das
Objective

Objective 1 Objective 2

to comprehend how
Understanding current marketing
what children as a strategies are ignoring
consumer wants children
 SWOT
ANALYSIS
Indian children consumer segment of market

STRENGTHS :
S 1. Children persistent memory.
2. Aspirational attitude of children.

WEAKNESS:

W 3. After sales marketers lose control over buyers

4. Price constraint.

OPPORTUNITIES:
O 5. Equalized after sales service will help in children retention.
6. Children imbibe advertising keenly

THREATS :

T 1 Retailers unethical practice

2 Interference by parents.
3 Negative impact on child psych.
Root cause analysis

why why why why why

Because of the
Because the
Because they are Because they are existing Indian
By the practice marketers and
consider as a not allowed to family and
of imprudent retailers didn’t
unobjectionable speak their marketers
marketing take children
entity minds traditional
seriously.
thought process
Case analyses

 Modern children are independent decision-makers who are not influenced by traditional

marketing methods.

 Children are enthusiastic customers who have the ability to influence their parents' purchasing

decisions.

 Children desire to be treated as adults and to have their voices heard.

 A child took notice of the company and remembered it.

 Companies aim to create a lasting effect on young brains because "today's child is tomorrow's

customer."
 Possible Solutions

Children should be treated as adult Content of advertising should be

in any service adequate

Compromise of the product Price should be feasible as

should not be done and design children are not ultimate
of the product should be buyer
according to its function