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    The document outlines Joe and the Juice's strategic plan to expand into Portugal. It discusses internationalization and why it is important. The team proposes tailoring offerings to local preferences while maintaining quality and experience. Key elements of the plan include warm community spaces, signature juices blending local and global flavors, and competitive pricing. Franchising is considered the best mode of entry due to control and support for franchisees. Strategic alliances with suppliers, schools, and clothing brands will also help the expansion.

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    The document outlines Joe and the Juice's strategic plan to expand into Portugal. It discusses internationalization and why it is important. The team proposes tailoring offerings to local preferences while maintaining quality and experience. Key elements of the plan include warm community spaces, signature juices blending local and global flavors, and competitive pricing. Franchising is considered the best mode of entry due to control and support for franchisees. Strategic alliances with suppliers, schools, and clothing brands will also help the expansion.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views12 pages

    JOE AND THEJUICE Presentation

    Uploaded by

    maria
    The document outlines Joe and the Juice's strategic plan to expand into Portugal. It discusses internationalization and why it is important. The team proposes tailoring offerings to local preferences while maintaining quality and experience. Key elements of the plan include warm community spaces, signature juices blending local and global flavors, and competitive pricing. Franchising is considered the best mode of entry due to control and support for franchisees. Strategic alliances with suppliers, schools, and clothing brands will also help the expansion.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    of 12

    International

    Business

    JOE AND THE JUICE

    Strategic plan

    PORTUGUESE MARKET

    MARÍA MITJANS, IGNASI


    QUEVEDO, MARIA SABATER AND
    ELOISA SANTACREU
    TABLE OF
    CONTENTS:

    Team Members
    Internationalization Process
    Strategic Plan
    Mode of Entry
    Strategic Alliances
    MEET THE TEAM

    MARÍA MARÍA IGNASI ELOISA


    MITJANS SABATER QUEVEDO SANTACREU
    INTERNATIONALIZATION
    PROCESS:
    Advantages
    What is Internationalization?

    Market
    Internationalization is the strategic process through which
    Expansion
    a company expands its operations and activities beyond
    Risk
    domestic borders to engage with global markets.
    diversification

    Importance
    Acces to
    Resources
    Crucial for market reach, revenue increase, and global
    competitiveness. Competitive
    Advantage
    Essential in today's interconnected world for exploring
    new opportunities.
    INTERNATIONALIZATION
    PROCESS:
    Joe & The Juice is widely recognized for its unwavering commitment to providing impeccably
    crafted refreshments, coupled with an unparalleled focus on delivering a distinctive and
    memorable customer experience.

    Internationalization Opportunity
    Expanding brand presence beyond borders to enter new consumer markets.
    Leveraging reputation for quality, innovation, and unique customer experience on a global
    scale.

    JOE & THE


    JUICE Strategy in Portugal
    Utilizing established strengths in product quality and customer experience.
    Tailoring offerings to fit local preferences, ensuring adaptability and acceptance.
    STRATEGIC PLAN:
    Infuse Portuguese Tradition:
    Warm & Inviting Spaces
    OPORTO Community-Centric Environment
    Signature Juice:
    Local Citrus Fusion (Orange & Lemon)

    Product and Pricing:

    Dynamic Pricing Strategy

    LISBON Range from 3.5€ - 10€ for Affordability


    Premium Selections Reflecting Quality
    Commitment
    Blend of Global Excellence and Local
    Ingredients
    STRATEGIC PLAN:
    Competitive Landscape Overview:

    Starbucks: Global Dominance (15 locations in Lisbon and Oporto)

    Local Health Emphasis: Go Natural & Celeiro

    Tradition Touch: French Bakery Paul

    Affordability Focus: McDonald's McCafé

    In this dynamic market, Joe & The Juice strategically positions


    itself by offering premium, health-focused products with a
    modern and trendy presentation, aiming to a unique space
    along competition.
    STRATEGIC PLAN:
    Cultural-Centric Marketing: Influencer Collaboration

    & Digital Resonance:

    Local Influencers Engagement:

    Example: @ritamontezuma and @inesisaias

    Culturally Resonant Digital Messaging

    Standardization Strategy: Consistency Across Borders

    Uniform Core Menu

    Local Adaptations for Each Market

    Country-Specific Loyalty Program


    MODE OF ENTRY:

    In order to choose an entry strategy for Jo & The Juice entering Portugal we are going to
    analyse 3 out of the 6 strategies explained in class.

    FRANCHISE LICENSING

    WHOLLY
    OWNED
    SUBSIDIARY
    MODE OF ENTRY:

    WHOLLY
    OWNED
    SUBSIDIARY

    FRANCHISE LICENSING

    Establishing strong support mechanisms, training programs, and ongoing communication


    channels will be essential for fostering a successful franchise network in Portugal.
    STRATEGIC
    ALLIANCES:

    Find local suppliers Collaboration with Collaborations with


    (Fresh fruits) schools or Universities Local brands such as
    clothing area
    THANK YOU

    MARÍA MITJANS, IGNASI


    QUEVEDO, MARIA SABATER AND
    ELOISA SANTACREU

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