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Now a days, Brands play a great role in the market for a product. Thus, the researchers
want to see hoe the success of a product in the market highly effected by its brand. The following
questions will be the specific research questions.

ڑ Ô hat is the effect of brand on different Ayurvedic products´?

ڑ Ô hat is the perception of the customer on the product and its brand´?

  
 The general objective of the study is to find out the success of few brands in local market.
The study is conducted with reference to Ô Ayurvedic products and Reasons for Success of few
brands in local market our aim is to find out which is most successful brand amongst Ayurvedic
products.

è‘ To have an exposure to corporate world

è‘ To develop good communication skill
è‘ To achieve my goal.
è‘ To describe part of Ô
arket Analysis´.

Ê

 

To collect the data for the project the method adopted is structured questionnaire with the
owners of medical shop and customer at medical shops in
ysore

The relevant data, which I have collected the information regarding to the project, is
primary data & internet. The sample is of 50 respondents.

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è‘ Survey limited to that geographical area

è‘ aack of time.
è‘ aack of awareness towards the subject knowledge
è‘ ata collected is limited to the responder only.
è‘ aack of awareness towards the Product Knowledge





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'!"$," '-%"%$%!" #$!-$%

Age (class intervals)
id point(x) Frequency (f) f(x)

10-20 15 12 180
20-30 25 23 575
30-40 35 13 455
40-50 45 2 90
50-60 55 0 0
N=50 ™fx =1300

X = ™fx/N

=1300/50

=26 years

 
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š =a +(¨1/¨1+¨2)x i ¨1=f1-f0, ¨2=f1-f2

a=20 f1=23, f0=12, f2=13, i=12

=20+(11/21)x10

=25.23years

'!"$%%!!")(" "'1$"#'$% '!,#)"

H0=H1 there is no significance difference in age the person and frequency of usage

H0H1 there is no significance difference in age the person and frequency of usage

)%'1$"#


 /2302 02342 42352 52362 

 
% 
Very often 2 1 3 0 6
Often 3 9 2 1 15
Some time 2 3 3 1 9
Rarely 1 1 0 0 2
Total 8 14 18 2 32

7-'1$"#8(row total X column total)/total frequency

7-'1$"#

10-20 20-30 30-40 40-50

Very often 1.5 2.63 1.5 0.375
Often 3.75 6.56 3.75 0.9375
Some time 2.25 3.94 2.25 0.56
Rarely 0.5 0.88 0.5 0.125

X
)% 7- 93: 93:0 93:0;
'1$"#9: '1$"#9:
2 1.5 0.5 0.25 0.167
3 3.75 -0.75 0.5625 0.15
2 2.25 -0.25 0.0625 0.2277
1 0.5 0.5 0.25 0.5
1 2.63 1.63 2.6569 1.010
9 6.56 2.44 5.9536 0.907
3 3.94 -0.94 0.8836 0.224
1 0.88 0.12 0.0144 0.016
3 1.5 1.5 2.25 1.5
2 3.75 -1.75 3.0625 0.816
3 2.25 0.75 0.5625 0.25
0 0.5 -0.5 0.25 0.5
0 0.375 -0.38 0.144 0.384
1 0.987 -0.02 0.004 0.004
1 0.56 0.42 0.1936 0.345
0 0.125 0.13 0.0169 0.1352
7.1852

egree of freedom = (number of row -1) X (no. of column ± 1)

(4-1) X (4-1)

aevel significance at 5% to the degree of freedom 9 is 16.91

$  ^
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Null hypothesis accepted

there is no significance difference in age the person and frequency of usage





 Ê: -
It is an ayurvedic solution for our everyday concerns. The list of himalaya ayurvedic

concept products includes a wide range of health care, body care, oral care, hair care & skin case

products. This range offered the goodness of natural solutions for daily use, with no side effect

himalaya product or best alternative available for anti-strers, digestive health, pimple control,

weight control, cold reliefs, foot care, pair care, dental health, pimple control, dandruff control &

hair loss control. Also himalaya has effective range of face pack, face tones, facial cleanser,

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fairness creams, moisturizers, skin nutrients, soap free face wash, soap free shampoo and

conditioners.




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The study of natures healing properties is an ancient discipline. Now we too can reap the

benefit of this time- honored tradition Biotique combines the aspirations of the great previous

civilization with the Ultra-modern technology. Ti brings to you the secret of knowledge of plants

flowers, roots, shrubs & their extracts.

Though they are Producing a same ayurvedic products, by different companies, I got the

information that Himalaya product are more popular than the Biotique products. I asked some

people¶s about their usage of ayurvedic products they told the Himalaya brand name.

The Himalaya company has created a such brand awareness, by giving advertisement,

and good service for their customer, because they are not only market their product to different

shops they are also opened their shop in the city centers.

Himalaya product are having a 64% of the customers, are using himalaya Ayurvedic

products & rest of them are using other products like, Ayur, Biotique etc. But most of the ladies

beauty parlors owners are taking this Biotique product



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®‘ They created a brand awareness

®‘ They are giving good services to their customers

®‘ Using these himalaya products satisfies customers.

®‘ They not only selling their products in different shops, they also opened a shops

of only himalaya Ayurvedic products in city centers

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Himalaya Ayurvedic Products are giving a good services to their customers according to
their wants & needs, so they are satisfied using these products and also company, has customers
mind. So 64%of in the customer are using these products.

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1.‘ Sex :

ale 34

Female 16

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10-20 12

20-30 23

30-40 13

40-50 2

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arried 19

Unmarried 31

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6.‘ Is there any side effects in using Ayurvedic products



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 7.‘ hich of the following brand you use the most

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8. How frequently you use the above product in a month

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Supurb 3
Excellent 15
Great 10
Good 15
Fair 7

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Totally agree 20
Partially agree 21
Neither agree (or) nor disagree 8
Totally disagree 0
Partially disagree 1

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ord of mouth 3
T.V. 17
Newspaper 16
Internet 5
Through any other 9

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Very Satisfied 18
Somewhat satisfied 22
Some what dissatisfied 10
Very dissatisfied 0

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e are the students of B.N. Bahadur Institute of
anagement Sciences. e are preparing
Project on Comparative study on success of few brands of Ayurvedic products. Kindly spare
your valuable time to respond to the following questions, your co-operation and honesty will be
highly appreciated Information provided will be used for Academic purpose only and will be
kept confidential.

1.‘ Name : _____________________

2.‘ Sex :
ale Female
3.‘ Age : 10-20 20-30 30-40 40-50 above 50
4.‘
artial status :
arried Unmarried
5.‘ Occupation :
Business Professional Employee

Home maker Student Other

6.‘ o you use Ayurvedic products .

Yes No.

7.‘ For what purpose do you use the Ayurvedic product?

_____________________________________________________________________

8.‘ Is there any side effects in using Ayurvedic products ?

______________________________________________________________________

9.‘ hich of the following Brand you use the most?

Himalaya abar Emami Vicco

co
10.‘How frequently you use the above product in a month?
Very often Often Some time Rarely

11.‘How do you rate the product which you use ?

Superb Excellent Great Good fair

12.‘The product which you use is best Ayurvedic product.

Totally agree Partially agree Neither agree nor disagree

Totally disagree Partially disagree

13.‘ ill you continue to use the product

Yes No

14.‘How do you can a to know about the product

ord of
outh T.V. News Paper Internet

Through any other

15.‘ hat is that you like in the product ?

_______________________________________________________

_______________________________________________________

16.‘How do you rate the accuracy of this content in the product

Very satisfied Some what satisfied Some what dissatisfied

Very dissatisfied

17.‘ hat is the benefit do you see in using your favorite product ?
___________________________________________________

___________________________________________________

18.‘ hy do you recommended the product ?

___________________________________________________

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