TATA MOTORS COMPANY

PRESENTED BY
PRAKASHA

MBA Department
VNE College Shorapur USN :- 3VN19MBA21
INTRODUCTION
The Tata group comprises over 100 operating
companies in seven business sectors: communications
and information technology, engineering, materials,
services, energy, consumer products and chemicals.
The group has operations in more than 100 countries
across six continents, and its companies export
products and services to 150 countries
The Tata name has been respected in India for more
than 140 years for its adherence to strong values and
business ethics. The group has always believed in
returning wealth to society they serve.
INTRODUCTION ABOUT ORGANISATION
 Formerly; Tata Engineering and Locomotive Company Ltd. (TELCO)
 Founded by; J. R. D. TATA (Jehangir Ratanji Dadabhoy Tata)
 Type Public; Industry Automotive
 Founded;1945; 75 years
 Headquarters; Mumbai, Maharashtra, India
 Area served; Worldwide
 Key people; Natarajan Chandrasekaran (chairman) Guenter Butschek (CEO)
 Products; Automobiles, Sport Cars ,Commercial vehicles ,Coaches, Buses,
Construction equipment, Military vehicles, Automotive parts Services
,Automotive design engineering and outsourcing services, Vehicle leasing
,Vehicle service
 Revenue;₹301,938 crore (US$42billion) (2019)
 Total assets;₹307,194 crore (US$43billion) (2019)
 Number of employees;82,797 (2019)
 Parent; Tata Group
 Subsidiaries; Jaguar Land Rover, Tata Daewoo, Tata Technologies, Tata
Hispano
NATURE OF BUSINESS

Tata Motors is among the world’s leading

manufacturers of automobiles. We believe in
‘Connecting aspirations’, by offering innovative
mobility solutions that are in line with customers'
aspirations.
VISSION & MISSION
VISSION
By FY 2023-24, we will become the most aspirational
Indian auto brand, consistently winning by
Delivering superior financial returns
Driving sustainable mobility solutions

MISSION
We innovate mobility solutions with passion to
enhance the quality of life.
OBJECTIVES OF THE STUDY
To understand with the organization structure and its functioning.
To understandwith the different departments in the organization
and their functions and activities including documentation
To understand how the key business processes are carried out in
on organization.
To understand the growth and diversification strategies, portfolio
Structure of the Organization.
To understand the performance measurements of employees and
various employee welfare activities, Training activities.
To understand the steps taken to increase the productivity in the
organization
To conduct a SWOT analysis of the Organisation.
PRODUCT PROFILE
MICKENSY’S 7’S FRAMEWORK
Strategy: The plan devised to maintain and build competitive
advantage over the competition.
Structure: The way the organization is structured and who reports to
whom.
Systems: the daily activities and procedures that staff members
engaged in to get the job done.
Shared Values: Called super ordinate goals. When the model was
first developed these are the core values of the company that are
evidenced in the corporate culture and the general work ethic.
Style: the style of leadership is adopted.
Staff: the employees and general capabilities.
Skills: the actual skills and competencies of the employees working
for the company.
 PORTERS FIVE FORCE MODEL
 1 Threats of New Entrants

 By innovating new products and services. New products not only brings new customers to the fold but also give old
customer a reason to buy Tata Motors Limited ‗s products.
By building economies of scale so that it can lower the fixed cost per unit.

 2 Bargaining Power of Suppliers

 
 By building efficient supply chain with multiple suppliers.
By experimenting with product designs using different materials so that if the prices go up of one raw material then
company can shift to another.
 3 Bargaining Power of Buyers

 By building a large base of customers. This will be helpful in two ways. It will reduce the bargaining power of the buyers
plus it will provide an opportunity to the firm to streamline its sales and production process.
 
New products will also reduce the defection of existing customers of Tata Motors Limited to its competitors.
 4 Threats of Substitute Products or Services
 By being service oriented rather than just product oriented.

By increasing the switching cost for the customers.

 5. Rivalry among the Existing Competitors
 By building a sustainable differentiation
By building scale so that it can compete better
SWOT ANALYSIS
CONCLUSION
Based on analysis & discussion made in study. The
overall performance of the company satisfactory.
Compared to past record it has good captured to global
market and it has been able to utilize the opportunities
and its strengths to top most level.
 The company is achieving sales of the bikes in the
market at a higher growth. And they are adopting new
technologies every year for maximizing their sales.
And they are also focusing on the launching new Cars
into the market.
THANK YOU