SWOT ANALYSIS

Strengths Weaknesses

 Owner's deep experience in  Traditional marketing approach

mexican cuisine
 Effective sales talk
 Reachable outlet
 Lack of digital marketing
engagement
 Competition
 Limited space
 Absence of food delivery
service
 Inadequate presentation and
absence of branding elements

Opportunities Threats

 Digital marketing adoption  Fierce competition

 Menu diversification  Online reputation
 Branding enhancement  Changes in customers
preferences

IV. SITUATIONAL ANALYSIS

Figure 2. SWOT Analysis of AJ’s Pizza House

STRENGTH

 Owner's Deep Experience in Mexican Cuisine

While AJ's Pizza House may be a small business, it holds a remarkable

asset in the form of its owner's background. Knowing that the owners has
been able to gain experienced from their previous job working on a restaurant
made changes, enabling them to make Mexican flavors into the menu, which
can be a unique selling point. It became a vital strength that contributes to the
restaurant's appeal and the satisfaction of its customers.

 Effective Sales Talk

AJ's Pizza House excels in sales talk, which can help in promoting the
menu, upselling, and building customer relationships.

 Reachable Outlet

Located at Rizal Street in Palompon, Leyte, AJ's Pizza House enjoys a

prime, easily accessible location that draws in both locals and passersby. This
convenience adds to the charm of the restaurant, making it a convenient stop
for those seeking a quick and delicious food.

WEAKNESS

 Traditional Marketing Approach

Has historically relied on traditional marketing methods to promote its

offerings. While these methods may have worked in the past, they may not be
as effective in the current digital age.

 Lack of Digital Marketing Engagement

AJ's Pizza House faces the challenge of limited digital marketing

engagement. The absence of an online presence, including social media and
a website, can restrict the business's ability to connect with the growing
number of customers who seek information and make decisions online.

 Competition

Palompon have already several store that caters fast foods, with many
established and new competitors, making it challenging to maintain and
expand market .

 Limited Space
 They operate in a compact space, which can constrain the number of
customers the business can serve simultaneously. Expanding or optimizing
the use of the available space may be necessary to address this weakness.

 Absence of Food Delivery Service

Unavailable food delivery can limit AJ's Pizza House reach and
convenience for potential customers who prefer to enjoy their meals at home.
In an era where food delivery is a common dining option, the need to explore
food delivery solutions to cater to a broader consumer and adapt to changing
dining habits.

 Inadequate Presentation and Absence of Branding Elements

AJ's Pizza House currently faces challenges related to presentation,

packaging, and branding. Poor packaging and the lack of labels and a
distinctive logo contribute to a weak brand identity. It’s very important to take
note on improving packaging and branding elements to create a stronger,
more recognizable image for the business.

OPPORTUNITIES

 Digital Marketing Adoption

By adopting digital marketing, the business can connect with tech-

savvy customers, provide them with menu updates, promotions, and ordering
convenience, and ultimately grow its market .

 Menu Diversification

The introduction of new and exciting dishes can enhance the dining
experience and encourage customers to explore a broader range of options,
ultimately boosting sales and buyers satisfaction.

 Branding Enhancement

Enhancing the branding of AJ's Pizza House is a valuable opportunity

to establish a strong and recognizable brand identity. This can include the
development of a distinct and memorable logo that reflects the business's
unique offerings. Additionally, improvements in packaging and the addition of
product labels can create a more professional and appealing presentation for
customers. A strong brand image can foster trust, recognition, and loyalty
among customers, driving repeat business and word-of-mouth
recommendations.

THREATS

 Fierce Competition

Rival establishments such as Andrea's Pizza, El Comedor, Jayums,

Tintans and Del Marinero are actively seeking for the same customer base,
and this intense competition can pose several challenges. These competitors
may offer similar dishes or dining experiences, and they may employ
aggressive marketing strategies and pricing tactics to attract customers. As a
result, the business must continually innovate and differentiate itself to stay
competitive and retain its market share. This might require careful
consideration of menu offerings, pricing, marketing efforts, and customer
service to effectively navigate this competitive landscape.

 Online Reputation

Given the fact that AJ’s Pizza House does not join the advacement of
digital marketing could be a lot more crucial on their part, and may result on
being outperformed by other competing brands. Thats why it's important to
actively participate in online platforms, manage and respond to online
feedback, address customer concerns, and consistently provide high-quality
food and service to enhance the online reputation.

 Changes in Customer Preferences

Customer preferences in the food industry can change over time,

influenced by various factors such as evolving food trends and cultural
influences. they should be vigilant about staying attuned to these changes in
customer tastes and expectations. Staying flexible and responsive to these
shifting preferences can be a key strategy for sustaining and growing the
business in the long term.

MISSING ANNOYING

 Branding  Inconvenience

DISSAPOINTING IRRITATING

 Reduction  Ambiance

MADI QUESTIONS

Figure 3. MADI Questions

What is Missing?

We all know that in a world of business, identifying what's missing can

often be the key to unlocking new opportunities and enhancing operational
efficiency. Understanding the factor that there will always be missing at some
point on every business. This persistent lapses has the potential to impact
various aspects of the establishments, from customer satisfaction to
productivity.

We must state that the absence of a logo, labels, and well-designed

packaging at AJ's Pizza House represents a significant gap in their branding
strategy. Inadequate branding elements can result in a missed opportunity to
establish a strong brand presence, convey professionalism, and leave a
lasting impression on customers. Addressing this issue by investing in
branding elements can help AJ's Pizza House stand out in the market and
strengthen its brand recognition.
What is Annoying?

Despite AJ's Pizza House's mouthwatering menu and delectable offerings,

it's unfortunate that they still have not introduce food delivery services. This
absence of a convenient delivery option can be quite frustrating for loyal
customers who yearn for their tasty pizzas and tacos but find themselves
inconvenienced by the inability to have these delights delivered to their
doorstep.

What is Dissapointing?

Wise enough to say that it’s known for its delicious and affordable menu,
recently made some adjustments that have left customers feeling a bit
disappointed. They've increased the prices of their offerings and implemented
a slight portion reduction. While it's disheartening to receive slightly smaller
servings, the redeeming quality is that the exceptional taste we've come to
love remains unchanged. It's essential to consider that these changes might
be an unfortunate but necessary response to the challenges caused by the
pandemic.

What is Irritating?

The experience within the store falls a little short for some, especially
college students and those seeking an aesthetically pleasing and
Instagrammable environment. The limited space and the somewhat
unpleasing ambiance make it less than ideal for capturing those perfect
Instagram-worthy moments, which have become an essential part of the
dining experience in today's social media-driven world. While the taste of their
food keeps customers coming back, it's hard to overlook the longing for a
more visually appealing setting that aligns with modern dining trends.