Putting it all together

Business Proposal
with Outsourcing
GROUP 5
TEAM SNCKMASTERS

ABAG, DUSTIN KEVIN DIAZ, ALYSSA LUNAR, NICA

MAGNAYE, RICA JOY PAÑA, HEIZELLE AUDREY
GENERAL DESCRIPTION
PRODUCT / SERVICES

MARKETING PLAN

OPERATIONAL PLAN
CASA DELLA MERENDA
The name comes from the direct translation
of the English term “Snack house.”

Casa Della Merenda can be classified as a

commercial food service operation as it

prepares, services, and sells authentic Italian food to the public in return for
profit while maintaining customer satisfaction as it is the company’s top
responsibility to provide quality food and satisfactory services.
BUSINESS TAGLINE AND LOGO

“The Home of Authentic

Pastries, Pasta and Pizza”
VISION
As an aspiring business firm to
become one of the leading providers
of freshly made Italian-inspired
snacks, Casa Della Merenda provides
customers of all ages with a great-
tasting, high-quality food, and Italian
experience through excellent
customer service.
MISSION
Casa Della Merenda’s mission is to bring a
great Italian experience to Filipinos by
providing great-tasting and high-quality
Italian-inspired snacks alongside superior
customer service to meet and exceed the
customer’s expectations and satisfy them
proficiently and cost-effectively within
the confined of quality service, organic
premium, and fresh product ingredients.
Casa Della Merenda’s Goals and Objectives
GOALS OBJECTIVES
Make the business memorable and
recognizable to the market by
Create Brand Awareness
establishing both a good corporate
image and social media presence.

Perform to the best of your ability to

Provide Superior Customer Service provide the needs and wants of the
customers.

Utilize resources that are of the best

Offer High-Quality and Innovative quality such as premium vegetables,
Menu Items meats, cheeses, and other
ingredients.
Casa Della Merenda’s Goals and Objectives
GOALS OBJECTIVES
Develop effective and innovative
Decrease Employee Turnover operational and marketing plans and
strategies to help the business grow.

Invest, recognize, and provide

employees with the benefits they
Increase Business Revenue
deserve to receive in return for their
excellent service.
Location
The business location will
be at Brgy. Ligaya, Bauan -
Mabini Rd. on the coast of
Anilao, Mabini, Batangas,
4202 Philippines
GENERAL DESCRIPTION

PRODUCTS / SERVICES
MARKETING PLAN

OPERATIONAL PLAN
Products/Services
Images of each product with Price
Products/Services
Images of each product with Price
Payment Method
✓ For dine-in
(1) Ordering, (2) Reservation, (3) Possession, (4) Payment,
and (5) Feedback

✓ For take-out.
(1) Ordering, (2) Reservation, (3) Payment, (4) Possession, and
(5) Feedback

✓ For delivery
(1) Inquiry, (2) Reservation, (3) Confirmation, (4)
Delivery, and (5) Payment
GENERAL DESCRIPTION

PRODUCTS / SERVICES

MARKETING PLAN
OPERATIONAL PLAN
Target Market
The business will particularly target the age group of;
(1) Generation Z,
(2) Millennials
(3) Generation X
(4)Locals of Mabini, Batangas, and neighboring
provinces,
(5) Tourists
Branding Strategy
Roof Icon EST 2023 Pink
Background

Tagline Chef Icon

Channel Distribution
❑ DIRECT SELLING

Casa Della
Customers
Merenda

❑ COURIER SERVICE DELIVERY

Casa Della Delivery

Customers
Merenda Partners
Promotional Matrix
SALES PUBLIC PERSONAL SELLING ADVERTISING
PROMOTION RELATIONS

Price Incentives CSR Face-to-face Facebook

Loyalty Card Feedback from communication Flyers

Bundling the customer between buyer and Commercials

seller Vlogger

Signboard/tarpaulins
GENERAL DESCRIPTION

PRODUCTS / SERVICES

MARKETING PLAN

OPERATIONAL PLAN
Facility Layout

Proposed Facility Layout – Ground Floor

Facility Layout

Proposed Facility Layout – First Floor

Operating Process
❑Operating Process for Dine-In
Ordering Reservation Possession Payment Feedback

❑Operating Process for Take-Out

Ordering Reservation Payment Possesion Feedback

❑Operating Process for Delivery

Inquiry Reservation Confirmation Delivery Payment Feedback
Manpower Needed
✓ ADMINISTRATIVE STAFF
✓ MANAGER
✓ ASSISTANT MANAGER
✓ MARKETING PERSONNEL
✓ PRODUCTION STAFF
✓ CHEF
✓ PASTRY CHEF ✓ BAKER
✓ COOK
✓ BARTENDER
✓ CASHIER
✓ SERVICE CREW
✓ DISHWASHER
✓ DELIVERY COMPANY PARTNER
FINANCIAL PLAN
BUSINESS PROCESS TO BE
OUTSOURCED

EXECUTIVE SUMMARY
Estimated Capital
❑ Casa Della Merenda’s estimated capital is amounting to Php
10,000,000.00.

Estimated Expenses
❑ Casa Della Merenda’s estimated expenses when starting up
and during operations is amounting to Php 9,603,000.00.
Estimated Sales
❑ The estimated daily sales is Php 60,556.00
❑ The estimated monthly sales is Php 1,666,062.00
❑ The estimated annual sales is Php 20,498,880.00
❑ The estimated promo sales (annual) is Php 5,355,240.00
Estimated Profit
ESTIMATED ESTIMATED ESTIMATE
ANNUAL SALES ANNUAL DANNUAL PROFIT
EXPENSES
₱ 20,498,880 ₱ 8,143,000 ₱ 12,355,880

Less: Capital - ₱ 8,500,000

Net Profit - ₱ 3,855,880

FINANCIAL PLAN

BUSINESS PROCESS TO
BE OUTSOURCED
EXECUTIVE SUMMARY
BUSINESS PROCESS TO BE
OUTSOURCED
✓ CHEF AND PASTRY CHEF (Offshoring)
Since Casa Della Merenda is an Italian snack house, we sourced out chefs from an
Italian Organization located at Toronto, Canada which is Chef Luciano Schipano due to
their quality and expertise in Italian cooking.

✓ BARTENDER (Nearshoring)
We outsourced bartenders responsible for making hot and cold drinks, alcoholic and
non-alcoholic from The Sydney Mixologists Bartender Hire Corporation located at
Sydney Australia.

✓ SERVICE CREW (Crowdsourcing)

We posted on a Facebook page looking for a service crew. And we got the
Barista/Service Crew Bravefoods Inc from Taguig, Metro Manila.
✓ COURIER (Onshoring)
Toktok, Grab, and Food Panda, which allows users to conveniently discover
food in their neighborhood and directly order their favorite meals online or
via mobile.

✓ INGREDIENTS (Multisourcing)
Dairy Products, Italian Sauce, Italian spices, soybeans, olive oil, grains and
wines are outsourced from Italy.
FINANCIAL PLAN

BUSINESS PROCESS TO BE
OUTSOURCED

EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
The Italian business name “Casa Della Merenda” came from the
direct translation of the English terminology “Snack House”. Its
tagline is “The Home of Authentic Pastries, Pasta, and Pizza”
which pertains to the business being one of the great providers of
authentic Italian pastries, pasta, and pizza alongside its superior
quality service. In line with this, its mission is to bring a great
Italian experience to everyone by providing great-tasting and high-
quality Italian-inspired snacks to meet and exceed the customer’s
expectations and satisfy them proficiently and cost-effectively
within the confined of quality service, organic premium, and fresh
product ingredients. This business will not be operating alone
within the vicinity but will also be opened to those nearby areas
through delivery.
TEAM SNCKMASTERS
GROUP 5

ABAG, DUSTIN
DIAZ, ALYSSA
LUNAR,NICA
MAGNAYE, RICA JOY
PAÑA, HEIZELLE AUDREY

BUSINESS PROPOSAL WITH OUTSOURCING