Fakultas Ekonomi

Prodi Bisnis Digital

2022

Pertemuan: 5 LEMBAR KERJA I SKS:3

MATA KULIAH BAHASA INGRIS
Hari/Tanggal: Rabu Waktu:
BISNIS BISNIS DIGITAL
14 September 2022
Materi: Critical Jurnal Review
Indikator Pencapaian: Dapat meyintetiskan aspek-aspek penting dari dalam jurnal, serta mampu menyajikan
sejarah terstruktur dengan kaidah yang baku.
Journal 1: “AN INVESTIGATION OF E-MARKETING AND ITS EFFECT ON THE CONSUMER
BUYING DECISION DURING COVID 19 PANDEMIC IN ACEH PROVINCE, INDONESIA: A
MEDIATING ROLE OF PERCEIVED RISK”
Journal 2: “THE INFLUENCE OF E-MARKETING TECHNOLOGY AND WEBSITE FEATURES
ON ATTRACTING STUDENTS TO PRIVATE UNIVERSITIES IN JORDAN (CASE STUDY:
ZARQA UNIVERSITY)”
Journal 3: “THE INFLUENCE OF E-MARKETING AND SOCIAL MEDIA MARKETING ON E-
COMMERCE SHOPPING DECISIONS”

1. Introduction
Journal 1
This jornal article is entitled “An investigation of e-marketing and its effect on the consumer buying
decision during COVID-19 pandemic in Aceh Province, Indonesia: A mediating role of perceived risk” was
taken from International Journal of Data and Network Science with ISSN 2561-8156 (Online) - ISSN 2561-
8148 (Print) Volume 6 Issue 1, September 25, 2021 can be download at
http://m.growingscience.com/beta/ijds/5144-an-investigation-of-e-marketing-and-its-effect-on-the-
consumer-buying-decision-during-covid-19-pandemic-in-aceh-province-indonesia-a-mediating-role-of-
perceived-risk.html
Written by Muhammad Adama, Mahdani Ibrahim, Sofyan Idris , Jumadil Saputrab\ and Teuku Roli
Ilhamsyah Putra.

Due to the covid-19 pandemic, the government issued a PSBB regulation, which has an impact on marketing
activities, because of these limitations, people have to adjust to shopping online to meet their daily needs. This
is related to people's purchasing power (consumer behavior) and is the reason why research has been made on
the effects of e-marketing on consumer behavior in Aceh.

Journal 2
This journal article is titled "The influence of e-marketing technology and website features on attracting
students to private universities in Jordan (case study : zarqa university )" was taken from with ISSN 0976-6510
(Online) - ISSN 0976-6502 (Print) Volume 11 Issue 9, September 2020 can be download at
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3712171
Written by Dr. Khaled Tawfiq Al Assaf and Dr. Mohammad Musa al-Momani.

The development and the integration of information technology sector have affected the society and the
economy sectors. One of the sectors affected by information technology is the universities in Jordan. Based on
the above, the private universities in recent years suffer from a decrease number of students due their low
aggregate in high school, and the adoption of public universities admission of students to the parallel study
system and international study system.

Journal 3
This jornal article is entitled “The Influence of E-Marketing and Social Media Marketing on E-commerce
shopping decisions” was taken from Jurnal Manajemen Indonesia with ISSN 2502-3713 (Online) - ISSN 1411-
7835 (Print) Vol. 20(1), Maret 07, 2020 can be download at
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3712171
Written by Donni Juni Priansa and Bethani Suryawardani
Currently the development of e-commerce can not be separated from e-marketing and social media marketing to
promote goods and services and an e-commerce company can use one strategy or both,and both strategies affect
consumer attitudes when shopping

2. Summary
Journal 1
This study shows that perceived usefulness, perceived ease of use, risk, and usefulness of products have a
significant and positive influence on consumer purchasing decisions during the COVID-19 pandemic in Aceh
province, Indonesia. In addition, the study examined the mediating role of perceived risk in the relationship
between perceived usefulness and ease of use on consumer purchasing decisions.

Journal 2
Previous research has shown the effects of e-marketing. the results showed that e-marketing can have a
significant influence on the achievement of client satisfaction. E-marketing technology includes many features
such as Web design, privacy, security, and quality electronic services.

Journal 3
We are social reports that there are 4.3 billion active internet users globally and this figure continues to
increase by around 9.1% per year.while in indonesia the e-commerce business reached 74 million consumers
in 2019,and continued to increase to 1.2 million internet users in 2016, among the 74 million people who have
access to e- commerce, only about 7% participate in online transaction activities.
e-marketing and social media marketing influence consumers ' e-commerce shopping decisions both positively
and significantly.the total contribution of e-marketing influence on consumer decisions to spend on e-
commerce sites amounted to 45.35% as well as social media marketing influence consumer e-commerce
decisions both positively and significantly,amounting to 35.73%.

3. Critique
Journal 1
 Most Important of This Journal
The RESULT Section that shows how the creator investigated or rated.
 Least Most Important of This Journal
Too detailed explanation about Covid-19 in the INTRODUTION PART.
 The Power of This Journal
The REVIEW LITERATURE provides a clear explanation of what point are assessed and the attached
research results are very detailed and with various forms of diagrams.
 The Weakness of This Journal
The RESULTS AND DISCUSSION use language that is difficult for ordinary people to understand. Their
should include a more detailed explanation of how they conduct their assessment.

Journal 2
 Most Important of This Journal
The data ANALYSIS AND CONCLUSION section is the most important part because we know what
aspects students want and get when the zarqa university website in jordan is combined with e-marketing.
 Least Most Important of This Journal
In the PREVIOUS RESEARCH showed a lot of results and opinions of experts, but this is a little
unnecessary because it is too pedantic
 The Power of This Journal
overall this text is complete, starting from doing research, analyzing data and having solutions to the
conflicts faced.
 The Weakness of This Journalz
-Why e-marketing techniques and web features to attract new students are done when problems like this
occur, should have been made from before the problem occurred.
-Too many repetitions of words
 Journal 3
 Most Important of This Journal
In the Journal it is explained how e marketing and e social media marketing affect people's purchasing
power for these goods.
 Least Most Important of This Journal
The most useless part is where social media platforms are sorted from the most important to the bottom
because that data can change every year.
 The Power of This Journal
-The journal is quite easy to understand because the explanation is quite complete and simple.
-The Journal also shows data or significant results of the simultaneous influence of e-marketing and social
media marketing.
 The Weakness of This Journal
The research data conducted in bandung is less clear and incomplete because it is not listed in the Journal
and e comers research data is only taken from five platform. At least research should be conducted in two
cities in order to compare consumer habits in different cities

4. Conclusion & References

Journal 1
Conclusion
 The first journal is a research on the influence or effect of marketing on consumer behavior during a
pandemic. This journal is more complete about the effect of e-marketing on customer behavior
The second Journal is a study on the effect of marketing to attract students in private universities in
Jordan.
This journal is more about what students need if the website is combined or associated with e-marketing
The third Journal is a study that examines e-marketing and social media marketing decisions and
determine the extent of their influence on consumer shopping decisions on e-commerce sites. This journal
tells what the impact of social media marketing applications on customer behavior
 These three journals use language that is difficult to understand in the results section, must make a more
detailed description so that readers can easily understand
 If you want to know more about the effect of marketing on consumer behavior you should read Journal 1
but if you want to know the effect of social media e-commerce on customer behavior you should read the
third Journal and if you want to know the effect of e marketing on students or students you should read
the second Journal
 Among these three journals we recommend reading journal 1 because it is more detailed and easier to
understand than the other 2 journals
Reference
Adamson, I., & Shine, J. (2003). Extending the new technology acceptance model to measure the end user information
systems satisfaction in a mandatory environment: A Bank's Treasury. Technology Analysis and Strategic Management,
15(4), 441– 455. https://doi.org/10.1080/095373203000136033
Adhiputra, M. W. (2015). Aplikasi Technology Acceptance Model Terhadap Pengguna Layanan Internet Banking.
Kalbisocio, 2(1), 52–63.
Ahmad, & Pambudi, B. S. (2013). Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Keamanan Dan Ketersediaan Fitur
Terhadapminat Ulang Nasabah Bank Dalam Menggunakan Internet Banking (Studi Pada Program Layanan Internet
Banking Bri). Journal of Chemical Information and Modeling, 53(9), 1689–1699.
https://doi.org/10.1017/CBO9781107415324.004
[1] Abo-Qaood, F. M., & Al-Dhaimat, E. A. (2016). The effect of e-marketing on achieving banks clients' satisfaction:
case study (bank of jordan). Dirasat: Administrative Sciences, 203-220.
Chaffey, D., Mayer, R., Johnston, K., & Ellis-Chadwick, F. (2013). Internet Marketing: Strategy, Implementation and
Practice. United Kingdom: Pearson Education Limited.
El-Gohary. (2010). Factors Affecting E-Marketing Adoption and Implementation in Tourism Firms: An Empirical
Investigation of Egyptian Small Tourism Organisations. Tour Management, 33(5), 1256–1269
Nama : Yumna Aqila Danish Nilai:
NIM : 7223550015
Prodi : Bisnis Digital Paraf Dosen:
Kelas : B 2022
Kelompok : 10