BUCHAREST ACADEMY OF ECONOMIC STUDIES

FACULTY: INTERNATIONAL ECONOMIC RELATIONS

STUDY PROGRAM: MODERN APPLIED LANGUAGES

ONLINE VS IN-
STORE SHOPPING
Project by Pană Diana, Tîrcolea Gabriela, Tolea
Gabriela și Țicu Alicia
Date: 11. 01. 2024
Location: Bucharest
TABLE OF CONTENTS
01
WHAT IS
02 03
TRADITIONAL
‘SHOPPING’? ONLINE SHOPPING
SHOPPING

04 05 06
WHAT PEOPLE EMAG STATISTICS CONCLUSION
PREFER BASED ON
INTERNET RESEARCH
AND OUR POOL
RESULTS
 LET’S
START!
 01

WHAT DOES
“SHOPPING” MEANS?
 The word "shopping" has its roots
in Middle English. It originally
comes from the Old English word
"sceoppian," meaning to trade or do
business. Over time, the term
evolved, and by the 17th century,
"shopping" specifically referred to
the activity of purchasing goods. The
concept further developed as
commercial spaces and markets
became more organized, leading to
the modern understanding of
shopping.
 02
IN-STORE
SHOPPING
 Traditional shopping refers to the conventional
method of purchasing goods or services in physical
stores. Customers visit brick-and-mortar locations
to browse, select, and purchase items. Traditional
shopping allows you to see the real product before
you pay for it. Using cash, one could purchase the
actual product that he or she desires. This is a
very important attribute for people who buy
fashion items such as clothes and shoes because
one must confirm and assure that the clothes or
shoes are of the correct color or size. This feature
of traditional shopping ensures that the
transaction is secure.
 BENEFITS

IMMEDIATE
GRATIFICATION

TANGIBLE
SHOPPING
EXPERIENCE

SOCIAL
INTERACTION

NO SHIPING FEES
 DISADVANTAGES

TIME-CONSUMING

LIMITED RANGE OF
PRODUCTS

HIGHER PRICES

CROWDED STORES
AND QUEUES
 03
ONLINE
SHOPPING
 In simple words, online shopping is a unique form
of electronic commerce (known as ecommerce) which
connects customers and sellers on all corners of the
internet with the use of a web browser. Today, it is not
uncommon to come across online stores that present a
range of products, along with specifications, features,
photos and prices to prospective customers.

As a result there are two forms an online shop

could take. First is as a B2C store which connects
business-to-customers. Second is as a B2B online store
which connects business-to-business. Either way, every
human with access to the Worldwide Web has engaged
in online shopping.
 BENEFITS

CONVENIENCE AND
FLEXIBILITY

WIDE RANGE OF
PRODUCTS

COST-EFFECTIVE

TIME-SAVING
 DISADVANTAGES

LACK OF PHYSICAL
INSPECTION

DELAYED DELIVERY

RISK OF FRAUDS
AND SCAMS

RETURNS AND
EXCHANGES
 04
WHAT DO PEOPLE PREFER
MORE?
 Consumer preferences for online or in-store shopping can
vary based on individual needs, preferences, and the nature
of the products being purchased. Several factors influence
people's choices, and it's important to note that these
preferences can change over time
Nowadays online shopping is growing rapidly and the
number of internet users also increasing. Even though, most
of the consumers are using traditional shopping.
 We asked 30 humans of different ages about this topic
and these are the results:
 05

EMAG STATISTICS
#1 eCommerce
& Shopping
Marketplace in
Romania
39.5M visits

More than 60,000 over 80 ordered 2 million products on Black Friday on Friday,
November 10, 2023 at eMAG, 26% more than in 2022.

"The 13th edition of Black Friday breaks all records so far and
demonstrates the strength of online commerce to meet people's
expectations with very good deals, in a general context that puts
pressure on family budgets," says the eCommerce platform.”
"This year's Black Friday results exceeded all our expectations
and highlight the power of online commerce, which will
continue to increase in the years to come. First, there are many
more people coming online for their regular shopping - at this
year's edition, we have almost 50,000 more customers than last
year, who will continue to discover the benefits of online
shopping. Also, the huge interest is due to the very good and
extremely diverse offers, built together with Marketplace
merchants and prepared long in advance, which prove that
online you can find products for every budget and that there is
still a lot of room for growth," said Tudor Manea, CEO of
eMAG.
 06
CONCLUSION
 While traditional shopping has been the predominant method
for centuries, the rise of e-commerce and online shopping has
significantly changed the retail landscape. Many consumers now
opt for the convenience of online shopping, which offers a
different set of advantages, such as a broader product selection,
price comparisons, and the ability to shop from anywhere with
an internet connection. Despite this shift, traditional shopping
still holds appeal for those who value the immediate, hands-on
experience provided by physical stores.
 RESOURCES

• MC Sanchez, Bria, 2023,

https://www.bria.com.ph/articles/online-vs-traditional-which-offers-a-better-shopping-experience/
• https://www.digivate.com/blog/analytics/online-vs-in-store-shopping-which-is-better/
• Uthumaelebbe Milhana, August 2022, Research Gate,
https://www.researchgate.net/publication/362887801_A_Comparative_Study_of_Traditional_Shopping_and_
Online_Shopping_Special_Reference_to_Dharga_Town
• https://globalowls.com/online-shopping-vs-traditional-shopping-pros-cons/
• Mathieu Laliberte, August 2, 20223. “A Brief History of Online Shopping”,
https://www.odmworld.com/blog/brief-history-of-online-shopping/
• https://forms.gle/28iRCN72thhD1ZtA7
• https://
www.startupcafe.ro/afaceri/rezultate-emag-black-friday-cele-mai-mari-vanzari-din-toate-editiile-top-categorii-
produse?amp
• https://www.similarweb.com/website/emag.ro/#technologies
THANK YOU!