Weaknesses:

Lack of Digital Marketing Engagement: AJ's Pizza House relies on traditional marketing, missing out on
connecting with online customers.

Competition: Palompon has many fast-food stores, making it challenging for AJ's Pizza House to stand
out and expand.

Limited Space: Operating in a small space restricts the number of customers served, requiring
renovations for improvement.

Absence of Food Delivery: Without a delivery option, AJ's Pizza House misses the chance to cater to
customers who prefer at-home dining.

Inadequate Branding: Poor packaging and no distinctive logo contribute to a weak brand identity,
impacting recognition.

Opportunities:

Digital Marketing Adaption: Embracing digital marketing can connect AJ's Pizza House with tech-savvy
customers and facilitate growth.

Menu Diversification: Introducing exciting dishes enhances the dining experience, boosting sales and
customer satisfaction.

Branding Enhancement: Improving branding elements, such as a distinct logo and better packaging,
strengthens brand recognition.
Space Renovation: Adapting the limited space through renovation can enhance customer satisfaction,
attracting more business.

Threats:

Fierce Competition: Intense competition from rival establishments requires constant innovation to
retain market share.

Online Reputation: Ignoring digital marketing may lead to being outperformed by competitors and
negatively impacting online reputation.

Changes in Customer Preferences: Staying attuned to evolving food trends is crucial to adapting and
sustaining business growth.

Economic Challenges: Economic obstacles like tax increases and inflation pose threats to small
businesses like AJ's Pizza House.

MADI Questions:

What is Missing? The absence of a logo, labels, and well-designed packaging at AJ's Pizza House
represents a significant gap in their branding strategy, impacting brand presence and professionalism.

What is Annoying? Despite a delicious menu, the lack of food delivery services frustrates loyal customers
who crave convenience.

What is Disappointing? Recent adjustments, including price increases and portion reductions, disappoint
customers, though taste remains exceptional. These changes may be a response to pandemic
challenges.
What is Irritating? The store's limited space and unpleasing ambiance, especially for college students,
fall short of modern dining trends, impacting the overall experience