Name: OLIVER M. PACAÑA JR.

Grade & Section: 12-MODEST

Subject: ENTREPRENEURSHIP

“SWOT Analysis of Ice Creamy YumYum Business”

Strengths
 High-quality product. Ice Creamy YumYum prides itself on offering delicious
and creamy ice cream made from premium ingredients. The superior taste and
texture of our ice cream give us a competitive edge in the market.
 Unique flavors and variety. We offer a wide range of innovative and unique ice
cream flavors that cater to different tastes and preferences. This variety attracts
customers and keeps them coming back for more.
 Strategic locations. Our ice cream shops are strategically located in high-traffic
areas, such as malls, parks, and tourist spots, maximizing our visibility and
attracting a larger customer base.
 Strong brand image. Ice Creamy YumYum has built a strong brand reputation
for delivering exceptional ice cream experiences. Our brand is associated with
quality, indulgence, and customer satisfaction.

Weaknesses
 Seasonal demand. Ice cream consumption is typically higher during warm
weather or summer months. This seasonal demand poses a challenge in
maintaining consistent sales throughout the year.
 Limited product sales and demand. Ice cream has a relatively short shelf life,
requiring efficient inventory management and careful attention to minimize
wastage.
 Intense competition. The ice cream industry is highly competitive, with
numerous established brands and local competitors. Standing out and attracting
customers amidst fierce competition can be challenging.
 Dependence on suppliers. Ice Creamy YumYum relies on suppliers for sourcing
high-quality ingredients. Any issues with the suppliers' reliability or quality control
could affect our product consistency and availability.

Opportunities
  Market expansion. There is an opportunity to expand our business to new
locations or target untapped markets. This could involve opening new ice cream
shops or exploring partnerships with other food establishments.
 Product diversification. Ice Creamy YumYum can explore diversifying its
product offerings, such as introducing sorbets, frozen yogurts, or dairy-free
options, to cater to a broader customer base and accommodate dietary
preferences.
 Collaborations and partnerships. Forming partnerships with local businesses,
such as cafes, restaurants, or event organizers, can create cross-promotional
opportunities and increase brand visibility.
 Online presence and delivery. Establishing a strong online presence, including
a user-friendly website and active social media accounts, can help reach a wider
audience and offer online ordering and delivery services.

Threats
 Changing consumer preferences. Consumer preferences and trends in the
food industry can shift rapidly. Adapting to evolving tastes and preferences is
essential to stay relevant and competitive.
 Economic factors. Economic downturns or fluctuations in disposable income
can impact consumer spending on non-essential items like ice cream, potentially
affecting sales.
 Health and dietary concerns. Increasing health consciousness and dietary
restrictions may lead to reduced consumption of traditional ice cream. Addressing
these concerns by offering healthier or alternative options can help mitigate the
threat.
 Legal and regulatory challenges. Compliance with food safety and health
regulations is crucial to avoid legal issues and maintain customer trust. Any
changes in regulations or non-compliance can have adverse effects on the
business.