THE NEW MARKETING

STRATEGY FOR

THE 4Ps

INTRODUCTION TO MARKETING Lyna Akbib Lina Ananou Yahya Mojtar Rayane Mouedden 7-11-2022
 PRODUCT’S OVERVIEW

One of the most recognized laundry detergent brands worldwide, Ariel, was developed
by P&G European Technology Centre in Belgium, 1967.
Ariel offers a variety of products including:
Detergent gels, detergent powders, pods, and many more.
THE VISION

Ariel’s vision was set to change the entire

landscape of washing through innovation and
determination.
Yet there was more.
Before washing machines, washing was a
demanding chore in all households.
People were washing by hand, spending hours
TIevery day on their household tasks. The washing
M
machine heralded a change in this, and
the forefront of the revolution.
Ariel was at

E
Making the lives of people all over the world fuller
⏳ became the center of there vision.
By making the laundry process easier and
smoother, while delivering the best clean and better
 THE PROBLEM
Bleach free detergent with a wider
range of fragrances, as well as a convenient,
easy to use and appealing packaging.

💡
- Stands
- Online advertising
📈 � A reasonable amount that costumers
How are we going to advertise the stands?
Hoe are we going to advertise it online? � will be willing to pay, that means a similar price
to the previous detergents. Ariel detergents
generally cost between 100-150DH.
This new product will cost 129DH (3L).

�
�

Ariel detergent is sold globally. As far as precise locations,

you can find Ariel detergents in all hypermarkets/superstores,
grocery stores, supermarkets and mini markets.
Ariel can also be found in most online stores such as Amazon.
 THANK YOU
FOR YOUR ATTENTION