Packaging

Function - The purpose of product packaging is to protect the product from

damage. Product packaging not only protects the product during transit from the
manufacturer to the retailer, but it also prevents damage while the product sits on
retail shelves. Most products have some form of packaging.

Attraction - when consumers see your products on the shelves, it needs to be

attractive enough to get their attention. This can be done by using certain colour
schemes, intricate designs or custom boxes that are both functional and attractive.

Differentiation and unique - packaging also helps brands differentiate their

products from similar ones through logos, colours or shapes. Innovative designs will
make your product stand out and attract customers.

Protection - the main purpose of product packaging is to protect what’s inside

from damage during transit, in storage rooms or while it sits on the shelf in stores.
Thus, product packaging needs to be reliable and sturdy, to prevent tampering
with the product.