Quarter 4

Week 4 Day 1
Product
Marketing
What is a Project Plan?
What are the parts of a Project
Plan?
-What can you say about the
packaging of the products ?
-What do you think is the purpose
of good labelling of products?
-Why is creativity important in
labeling a product?
 Product marketing is a process of
promoting and selling a product to a
customer. Also product marketing is
defined as being the intermediary
function between product development
and increasing brand awareness.
For example, product management deals
with the basics of product development
within a firm.
Product marketing deals with
marketing the product to prospects,
customers, and others.
Product marketing deals with
marketing the product to prospects,
customers, and others.
within a firm, also differs from other
marketing jobs such as social media
marketing, marketing communications
("marcom"), online marketing,
advertising, marketing strategy, and
public relations, although product
marketers may use channels such as
online for outbound marketing for their
product.
Packaging is the science, art and technology
of enclosing or protecting products for
distribution, storage, sale, and use.
Packaging also refers to the process of
designing, evaluating, and producing packages.
Packaging can be described as a coordinated
system of preparing goods for transport,
warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves,
transports, informs, and sells. In many
countries it is fully integrated into
government, business, institutional,
industrial, and personal use.
 Creative packaging and labeling
techniques:
Every product that is available in the market has its
own distinct packaging and labelling. Packaging and labelling
are important because they add to the marketability of the
product.
In order to succeed in the market, your
product must be competitive. Most
companies invest time, effort, and resources
on their product’s packaging and labelling,
to ensure that they are designed
appropriately and that they are attractive
and distinct.
Packaging and labelling are usually
considered a part of the overall
“marketing strategy” to further promote
the product.
Packaging
Any type of packaging is dependent on
the form, texture, and nature of the product.
Some packaging requirements that should be
considered for finished products are the
following.
1. Protection. The packaging should protect
the product form, its original location to its
destination, the distribution scheme that it
undergoes, and the time or duration the
protection is required. The moistening of the
product may happen during the transporting of
products.
2. Durability. Packaging materials must
withstand the distribution stresses that may
be encountered. These stresses include
stacking, dropping the package, abrasion
and the surface of the package that cause
inlets for moisture.
3. Appearance. If you want to get the attention of
the buyer, reinforce your brand –
4. Disposability. The packaging should
adhere to the rules of waste disposal. Waste
reduction must be the top priority when it
comes to packaging.
5. Cost. Packaging should always offer an
affordable cost to the buyer, taking into
consideration the required functions of
packaging for the product.
 Labeling Finished Product
Packaging comes with labeling. The government
requires that we follow the standards of labeling
products. Labeling terminologies should be easily
understood by the customers.
Important information in your finished
product labels must include the following:
brand name
logo
materials used
safety precautions
suppliers or manufacturers
What are the 2 purposes
of labelling?
• Provide the necessary information
about the products such as its
contents, features, instructions as to
its usage, and manufacturing
information.
 • Promoting the product with
the use of branding, and
attractive, colorful marks.
Guess the name of the
product logos.
Apple Starbucks
 Cebu
Meralco Pacific
Globe PLDT
Every product that is available in the
market has its own distinct packaging
and labelling. Packaging and labelling
are important because they add to the
marketability of the product. In order to
succeed in the market, your product
must be competitive.
 Most companies invest time, effort,
and resources on their product’s
packaging and labelling, to ensure that
they are designed appropriately and that
they are attractive and distinct.
Packaging and labelling are usually
considered a part of the overall
“marketing strategy” to further promote
the product.
 1. Print Media. Finished products
can be marketed in print
advertisements such as newsmakers,
magazines, brochures, and flyers.
 2. Product display. Finished
products can be displayed and sold in
exhibits, markets and bazaars.
 3. Internet marketing. This is promoting the finished
products through the internet, e-mail, and social networking
sites. Consumers nowadays spend most of their time surfing the
Internet. Given the situation, entrepreneurs specifically use
various social networking sites such as Facebook and Instagram
and other websites (e.g. OLX Philippines, Ayos Dito, Sulit) or
applications (e,g. Viber, Facebook, Messenger) to reach their
consumers. With the help of these websites and applications,
entrepreneurs are able to post pictures of their products for free
by making a personal account. Transactions between the buyer
and seller may be done using chat, call, or text.