Republic of the Philippines

Department of Education

LEARNING ACTIVITY SHEET IN INDUSTRIAL ARTS 6

QUARTER 3, WEEK 5

Packaging and Marketing Products

Name: _______________________________________ Score: _________________

Grade/Section: ______________________________ Date: __________________

Learning Competency:
The learners
• identify functions of packaging and labelling; and
• apply technology-assisted and other means of product marketing.
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Context:

Packaging and Labelling

Every product that is available in the market has its own distinct packaging and
labelling. Packaging and labelling are important because they add to the marketability
of the product. In order to succeed in the market, your product must be competitive.
Most companies invest time, effort, and resources on their product’s packaging and
labelling, to ensure that they are designed appropriately and that they are attractive and
distinct.

Packaging is the science, art and technology of enclosing or protecting products

for distribution, storage, sale and use. It is the activity of designing and producing the
container for a product.

Functions of Packaging

1. Promoting and selling the product - it is attractive, colorful and visually appealing
packages. A well design package is a powerful selling device because it helps the
product stand out from its competitors.
2. 2. Defining product identity - used to promote an image such as prestige,
convenience or status.
3. Providing information - it gives customer useful information on direction for using
the product, its contents, product guarantees and potential hazards.
4. Expressing Customers’ Needs - when designing packages, companies analyze
customer lifestyles and create packaging that meets their needs for size and
convenience.
5. Ensure safe use - proper packaging helps to eliminate potential injuries or misuse
of a product. Child-resistant packaging is special packaging used to reduce the
risk of children ingesting hazardous materials. It is designed to resist tampering
by young children.
6. Protect the product - it must be protected during shipping, storage and display.

Labelling is any written, electronic, or graphic communication on the packaging

or on separate but associated label. Display information about a product on its
container, packaging or the product itself.

Address: Sta. Ines, Paniqui, Tarlac

Telephone No.: (045) 925-5293
Email Address: 106571@deped.gov.ph
 Republic of the Philippines
Department of Education

Purpose of Labelling
1. Providing the necessary information about the product such as its contents,
features, instructions as to its usage and manufacturing information.
2. Promoting the product with the use of branding, and attractive, colorful marks.

Technology-assisted and other means of product marketing

The following are the appropriate marketing strategies that can be applied in
selling enhanced or decorated finished products.

Marketing Strategies
1. Print Media - the finished products can be marketed in print advertisements such as
newsmakers, magazines, brochures, and flyers.
2. Product display - the finished products can be displayed and sold through exhibits,
markets and bazaars.
3. Internet marketing - this is promoting the finished products through the internet, e-
mail, and social networking sites.

Use of Technology to Market a Product

Consumer nowadays spends most of their time surfing the internet. Given the
situation, entrepreneurs specifically use various social networking sites such as
Facebook and Instagram and other websites (e.g. OLX Philippines, Lazada, Shopee) or
applications ( e.g. Viber, Facebook Messenger) to reach their consumers. With the help
of these websites and applications, entrepreneurs are able to post pictures of their
products for free by making a personal account. Transactions between the buyer and
seller may be done using chat, call or text.

With today’s technology, marketing of products is easily done by both the sellers
and buyers who also make the products. More and more entrepreneurs use technology
to market their product since it is more economical than having an actual store.
Through it requires a gadget such as a computer or a smartphone and internet
connection, marketing is more convenient and hassle-free with the use of technology.

ACTIVITY 1
Match the functions of packaging in Column A to its meaning in Column B. Write your
answer on your answer sheet.

Address: Sta. Ines, Paniqui, Tarlac

Telephone No.: (045) 925-5293
Email Address: 106571@deped.gov.ph
 Republic of the Philippines
Department of Education

ACTIVITY 2

ACTIVITY 3
Identify the marketing strategy that is being described in the following sentences.
Write your answer on your answer sheet.

______________1. Finished products can be displayed and sold through exhibits.

______________2. Finished products can be marketed through flyers.
______________3. Finished products can be promoted through the use of internet.
______________4. Finished products can be promoted through the use of e-mail.
______________5. Finished products can be displayed and sold through bazaars.

Address: Sta. Ines, Paniqui, Tarlac

Telephone No.: (045) 925-5293
Email Address: 106571@deped.gov.ph