Senior High School

SHS-Applied (Entrepreneurship)
Activity Sheet Quarter 1 –
Competency 3.1
The Marketing Mix

REGION VI – WESTERN VISAYAS

 Senior High School
SHS-Applied (Entrepreneurship)
Learning Activity Sheet No. 4
First Edition, 2021

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for the
exploitation of such work for a profit. Such agency or office may, among other
things, impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.
ALL RIGHTS RESERVED. No part of this learning resource may be
reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of SHS-Applied (Entrepreneurship) Activity Sheet

Writer: Ailyn Sierra Pampag

Illustrators: Anthony Cordilla
Editors: Vincent J. Castro
Roslyn Q. Maceda
Lorgin G. Nuniala
Layout Artist: Annamor M. Eleccion, Llaine Grace B. Coronel,
Jose Karrlo G. Barro
Schools Division Quality Assurance Team:
 Senior HighMessage
Introductory School

Welcome to SHS-Applied (Entrepreneurship)!

The Entrepreneurship Learning Activity Sheet is a product of the

collaborative efforts of the Schools Division of Sipalay City and DepEd Regional
Office VI - Western Visayas through the Curriculum and Learning Management
Division (CLMD). This is developed to guide the learning facilitators (teachers,
parents, and responsible adults) in helping the learners meet the standards set
by the K to 12 Basic Education Curriculum.

The Learning Activity Sheet is self-directed instructional material aimed

to guide the learners in accomplishing activities at their own pace and time
using the contextualized resources in the community. This will also assist the
learners in acquiring lifelong learning skills, knowledge and attitudes for

productivity and employment.

For learning facilitator:

The SHS-Applied (Entrepreneurship) Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
 Senior High School
(MELC) with minimal or no face-to-face encounter between you and
the learner. This will be made available to the learners with
references/links to ease the independent learning.

For the learner:

The SHS-Applied (Entrepreneurship) Activity Sheet is developed to help you

continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities and
answer the assessments. This will be returned to your facilitator on the agreed
schedule.

Quarter 1 – Week 7- 8

Learning Activity Sheets in No. 4

Name of Learner: __________________________________________________ _

 Senior High School
Grade and Section: _________________________Date:
_________________

SHS-Applied (Entrepreneurship) ACTIVITY SHEET

The Marketing Mix

I. Learning Competency with Code

3.1 Describe the marketing mix (7Ps) in relation to the business opportunity
CS_EP11/12 ENTREP-0h-j-10

TLE_ICTAN11/12EM-Ia-1

II. Background Information for Learners

The marketing mix is an integrated marketing tool used after the

target segment has been identified. It positions the product in the identified
target market to influence demand for the product. The marketing mix is also
known as the “Ps” in marketing. Originally, there were only 4Ps, but the model
has been continuously modified until there became 7Ps. The original 4Ps stand
for product, place, price, and promotion. Three elements have been added,
people, packaging, and positioning to compromise the 7Ps.
Senior High School
The different categories representing the marketing mix
must be applied in an integrated fashion to maximize the result of the strategy.
The marketing mix if properly applied is a very effective and strong marketing
tool that will influence the customers to buy the product or service.

The modified framework of the marketing mix includes the following Ps:

a. Product
b. Price
c. Place
d. Promotion
e. People
f. Packaging
g. Positioning

PRODUCT – refers to the tangible good or

intangible service offered by the business to the
target consumers. The basic entrepreneurial
beliefs relative to the product are: (1)
Entrepreneurs only produced a product once
 Senior High School
there is an existing need or want; (2) The product must satisfy the
need or want better than the other competing products. A product
that cannot meet the needs of the consumers will not stay long in the market.

PLACE– The term place in the marketing mix

simply refers to the place where the target
consumers are. The entrepreneur must establish
his/her business or product in the most strategic
place or location. The nature of the business and
the type of the product significantly determine the
most appropriate place for the business.

PRICE – The concept of pricing relative to the marketing mix can be viewed from two
opposing perspectives: the perspective of the entrepreneur who produces the
product and the opposing perspective of the consumers who ultimately buy the
product. Normally producers apply higher prices for the products to gain high profit,
while consumers want lower prices for the products.

The pricing strategies most often used by retail businesses include

 Senior High
psychological School
pricing and discount pricing.
Psychological pricing is categorized as follows:
1. Promotional pricing – products are sold at a lower price in a limited
temporary period like midnight sale, Christmas sale, or anniversary sale.
2. Odd or even pricing – products sold at prices that end in odd number 5 like
P99.95, P199.95, 0r P399.95 appear cheaper compared to products with
prices that end in even number like 0 like P100, P200, or P 400.
3. Prestige pricing – products are purposely sold at a higher price to create a
high or superior image. Eg. Skin lotion is sold at P700 in one Mall whereas
the same product is sold between P150 and P200 in another Mall.
PROMOTION – the mode of conveying the
presence and attributes of the product to the target
consumers. Through promotions, the business
communicates to the target consumers the
pertinent information about the product including
its benefits, price, and position in the market. It

creates awareness of the product in the mind of consumers and elicits their desires
to buy.
Promotion utilizes the most appropriate media to reach the consumers that include:
1. Advertising (eg.: TV or radio commercials, print and online advertising)
2. Publicity (eg., press release through media coverage)
3. Personal selling (eg., Avon, Personal Collection, Tupperware)
4. Sales promotion (eg., discounts, coupons, cash rewards, gift
certificates)
 Senior High
5. Direct School
marketing (eg., online selling)

PEOPLE – the modified model of marketing mix

added people as another element that assists in
product positioning. The term people refer to
individual employees or workers who are directly
involved in the production, marketing, and sale of
the product or service. An entrepreneur must hire
the right person for the position. The term right
simply means that the educational qualifications and
expertise of the person to occupy the position match
the specifications and requirements of the job.

PACKAGING - The process of putting the product

in a package or container. It includes the right
material used for the wrapper or container and the

label and product information printed on the package. The basic purpose of
packaging is to protect the product from spillage, damage, or spoilage. Spilled,
damaged or spoiled products create impressions that are disadvantageous to the
product or business. The type of product determines the packaging. Consumable
liquid products are usually placed in plastic containers, breakable bottles, and
cartons or boxes.

The packaging of a product must be environment and user-friendly, easy to

 Senior High School
open, handle and store. It can be resealable and reusable, The label
printed on the packaging material must be attractive, readable, and
complete with the necessary product information.

POSITIONING –as an additional element– as an

additional element in the modified model of the
marketing mix, refers to the place occupied by
the product in the minds of the consumers. It is a
marketing strategy that defines the target
consumers.

The entrepreneur must always define the

product from the perspective of a customer-
driven position. This position is a mixture of the
different attributes of the Ps. With the product
image, there must be a quality product that

satisfies the needs or wants of consumers

III. Accompanying DepEd Textbook and Educational Sites

Aduana, Nick L. 2016. Entrepreneurship in Philippine Setting for Senior High

School. Davao City. C&E Publishing, Inc.

IV. Activity Proper

Senior
Activity 1 High School

Directions: Choose a partner and visit at least three local manufacturers or

producers (e.g., furniture shop, bakery, chocolate stores, etc.) in your
community. Write a letter to the entrepreneur asking permission to interview
how the price of the product is set. On face-to-face interview, observe
primary health protocol. On telephone interview, observe telephone
courtesy.

Guide questions

1. What is the pricing method used for a newly introduced product if there
is any?
2. How is the price set for a product that is like other products in the
market?
3. How often do changes in the price occur?

4. What factors primarily contribute to the price change?

REMEMBER THE FOLLOWING TIPS WHEN INTERVIEWING.

1. Never make any adverse comment on the answer of the entrepreneur or
respondent while conducting the interview.
2. Always observe courtesy when talking to the respondent.
3. Ask permission from the entrepreneur if you can tape or videotape the
 Senior High School
interview.
4. Do not forget to express your gratitude to the interviewee for making
time for the interview

Share the results of your interview with the other pairs. Are there conflicting views on
the pricing of similar products? Why do you think so?
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Activity 2
Directions: With your partner, think of a possible entrepreneurial venture that you
want to open because of business opportunities. Determine what product to produce
or sell. Prepare a television, radio, print, or digital advertisement to promote your
product to target consumers.

In any promotional tool, you prefer to use, follow the following time allotted.
 Senior High School
TV and radio advertisement (12-15 seconds)
Print ad (envelope size)
Digital Ad (8 seconds)

Activity 3

Directions: With your partner in Activity 1&2, visit any radio or television station and
interview or research the station manager regarding advertising. The following are
some points of interest that you can ask about.

1. Rate of advertising per minute

2. Frequency of airing the advertising
3. Time of airing the advertisement
4. Length of advertisement

5. Ethical considerations about the message/content of the advertisement

Share your findings and experience with other pairs. Is advertising worth it for the
business that you plan to open? Write your answers below .
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
 Senior High School

Activity 4
Direction: Write True if the statement is correct. Otherwise, write False if the
statement is wrong.

_______ 1. Marketing mix refers to the presence of many competitors and suppliers
in the market.
_______ 2. A marketing mix is a marketing tool designed to identify the target
market.
_______ 3. There is a substantial difference when the seven Ps are adopted instead
of the four Ps.
_______ 4. In manufacturing a product, the entrepreneur must remember that the

product must be costly.

_______ 5. Finding the right person for a position entails cost on the part of the
business venture.
_______ 6. Any entrepreneurial venture uses one promotional tool for the effective
promotion of a product or service.
_______ 7. In direct marketing, the sales force goes to offices and homes to sell the
product.
 Senior High School
_______ 8. A product that cannot meet the needs of the consumers
will stay long in the market.
_______ 9. The entrepreneurs must create the need or want when there is no
existing one before producing a product.
_______10. Information about consumers’ tastes, preferences, perceptions, and
priorities has a significant contribution to the design of the product.

Activity 5
Direction: Matching Type. Match Column A with Column B. Write the letter of the
correct on a separate sheet of paper.

A B
1. television commercials a. people
2. breakable bottle b. place
3. Buy 12 free 1 c. price
4. public market d. promotion
5. employee e. packaging
6. near the school f. product
 Senior High School
7. stationary section g. positioning
8. loyalty cards
9. pen
10. beverages section
11. soda
12. P299.95
13. store attendant
14. plastics/cartons
15. P450.75

V. Reflection
1. Do the above activities helped you to meet the objectives of the lesson?
Why?
2. What questions do you want to ask your teacher? Why?

3. Which of the topics/activities that you need assistance with from your
teacher? Why?

IV. Answer Key

Senior High School